Technical Instructor

Driven Brands Inc.; North Carolina; Hybrid; USD 45,000 - 140,000; Full time

Job summary

Driven Brands Inc., operating ATI, seeks a Technical Instructor to elevate technicians in ATI member shops with hands-on and virtual training. You will deliver engaging, technically rigorous instruction and help develop courseware for live and on-demand classes.

Applicants must hold ASE Master Technician and/or ASE L1 certifications, have 7+ years of hands-on automotive experience, strong presentation skills, and be able to travel with a valid driver’s license.

Qualifications

• Current ASE Master Technician certification and/or ASE L1 Advanced Engine Performance Specialist certification.
• 7+ years of hands-on experience as a professional automotive technician.
• Demonstrated diagnostic proficiency across major vehicle systems.
• Strong presentation and communication skills; ability to explain complex systems clearly to varied audiences.
• Comfort delivering live instruction on virtual platforms.
• Valid driver’s license and ability to travel as required.

Responsibilities

• Deliver technically accurate instruction to technicians in live formats (in-person shop/lab and virtual).
• Adapt delivery to mixed experience levels; ensure attendees gain actionable skills.
• Model and enforce safe shop practices during hands-on sessions.
• Contribute to development of new technical training content for live and on-demand classes.
• Maintain currency of courseware; update as vehicle technology evolves.
• Provide structured feedback to inform course content and ATI programs.

Skills

Diagnostic proficiency across major ve

Presentation and communication skills

Virtual instruction delivery

Travel availability

Valid driver’s license

Education

ASE Master Technician certification

ASE L1 Advanced Engine Performance Specialist certification

Job description

Company:Driven Brands

The Automotive Training Institute (ATI), the largest coaching and training company for Owners of Independent Repair Shops in the US and Canada. With over 1700 shops actively engaged in our program, we provide coaching, training and the largest buying program in the automotive aftermarket for Independent Shop Owners. Our members have cumulatively increased their Gross Profits by almost $3.0 Billion dollars through the ATI program.

Job Description

The Technical Instructor develops the hands‑on capability of the technicians who power ATI member shops. Where ATI's business curriculum equips owners and managers to run stronger businesses, this role equips their technicians to diagnose accurately, repair correctly, and work productively on increasingly complex vehicles. As an industry subject‑matter expert organization, ATI expects its Technical Instructors not merely to teach established material, but to bring current and emerging vehicle technology into the classroom and the shop bay - keeping member technicians ahead of the vehicles arriving in their service lanes.

This role delivers training in two live formats - in-person, hands‑on instruction in shop and lab environments, and live virtual instruction - and is expected to be equally effective in both. Beyond delivery, the Technical Instructor contributes to the development of content for both live and on‑demand technical classes, helping build the catalog they teach from.

Key Responsibilities

Instructional Delivery

• Deliver engaging, technically accurate instruction to technicians of ATI member shops in both live formats: in‑person hands‑on (shop/lab) and live virtual.
• Adapt delivery to mixed experience levels, from apprentice to master technician, ensuring every attendee leaves with skills they can apply immediately.
• Model and enforce professional shop safety practices in all hands‑on sessions.

Content Development

• Contribute to the development of new technical training content for both live classes (in‑person and virtual) and on‑demand offerings.
• Maintain the technical accuracy and currency of assigned courseware; recommend and contribute updates as vehicle technology, tooling, and industry practice evolve.
• Provide structured feedback from the classroom and lab to inform course development.

Training Environment & Equipment

• Prepare and maintain training vehicles, components, tools, and diagnostic equipment for hands‑on sessions.
• Ensure lab and shop training environments are safe, organized, and professional.

Professional Development

• Maintain all required ASE certifications in current status and pursue additional credentials relevant to the course catalog.
• Stay current on vehicle technology, diagnostic methods, and adult learning practices.

Team Contribution

• Support other member‑facing activities as assigned, which may include event participation, facilitation support, or contribution to ATI conferences and programs.

Qualifications

Required

• Current ASE Master Technician certification and/or ASE L1 Advanced Engine Performance Specialist certification.
• 7+ years of hands‑on experience as a professional automotive technician.
• Demonstrated diagnostic proficiency across major vehicle systems.
• Strong presentation and communication skills; ability to explain complex systems clearly to varied audiences.
• Comfort delivering live instruction on virtual platforms.
• Valid driver’s license and ability to travel as required.

Preferred

• Both ASE Master and L1 certifications held concurrently.
• Hybrid/EV credentials (e.g., ASE xEV certification) and ADAS training or certification.
• Prior experience as a technical trainer, instructor, or mentor of technicians.
• Experience developing technical training content or courseware.
• Independent repair shop experience and familiarity with the ATI member shop environment.
• Bilingual proficiency (English/Spanish).

Working Conditions & Physical Requirements

• Hybrid delivery model: in‑person hands‑on instruction in shop/lab environments plus live virtual instruction.
• Regular travel to training sites, member events, and ATI conferences.
• Hands‑on work around vehicles, lifts, and shop equipment; ability to stand for extended periods, lift up to 50 pounds, and use appropriate personal protective equipment.
• Occasional evening or weekend availability for events and travel.

#DBCORP

#REMOTE

Position Location:

Maryland

Compensation Range

$15.00 - $139,000.00

Compensation Frequency

Annual

Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com

Get early access to 50% of your earned wages at any time through our myFlexPay program.