Technical Business Analyst

Insight Global; Parsippany-Troy Hills (NJ); On-site; USD 100,000 - 140,000; Full time

Job summary

Insight Global is seeking a strategic Business Analyst to support a centralized data management hub for digital marketing analytics. You will work with Snowflake Data Engineers to translate business needs into technical requirements and define KPIs for data-driven insights.

The role requires 8+ years of BA experience in digital marketing or analytics, strong communication skills, and familiarity with Snowflake, SQL, Python, and Azure Data Factory.

Qualifications

• 8+ years of experience as a Business Analyst in digital marketing, data analytics, or related fields.
• Strong knowledge of digital marketing metrics and campaign performance indicators.
• Experience with Snowflake, SQL, and Python-based data workflows is a plus.

Responsibilities

• Translate business needs into technical requirements for data platforms.
• Define KPIs and ensure data-driven insights align with campaign goals.

Skills

Business Analysis

Data Analytics

Snowflake

SQL

Python

Azure Data Factory

Communication

Education

Bachelor's degree

Tools

Snowflake

SQL

Azure Data Factory

Python

Job description

Job Description

We are looking for a strategic and detail-oriented Business Analyst to join our team supporting the development of a centralized data management hub for digital marketing analytics. This role will work closely with Snowflake Data Engineers and other stakeholders to translate business needs into technical requirements, define KPIs, and ensure data-driven insights are aligned with campaign goals.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [e-mail] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

• 8+ years of experience as a Business Analyst in digital marketing, data analytics, or related domains.
• Strong understanding of digital marketing metrics, campaign performance indicators, and customer engagement analytics.
• Experience working with Snowflake, SQL, and Python-based data workflows is a plus.
• Familiarity with Azure Data Factory and API-based data ingestion processes.
• Excellent communication skills with the ability to bridge technical and non-technical teams.
• Bachelor’s degree in Business, Marketing, Information Systems, or related field.
• Prior experience in digital agencies, creative firms, or media platforms.
• Exposure to platforms like Navigator or Media OS.
• Experience supporting measurement campaigns and delivering structured data to clients.