Tech PR Lead | Global Media & Brand Storytelling

Sony Electronics

San Diego (CA)

Hybrid

USD 97,000 - 129,000

Full time

14 days+

Application generator

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Get past ATS filters

Benefits offered by this job

Hybrid work model

Free Fridays

Early Friday half-days

Job summary

Sony Electronics Inc. is seeking a Public Relations Manager to join our Marketing team at the San Diego headquarters.

You will lead PR strategy for the Sony Electronics brand and Personal Entertainment unit, shaping storytelling for headphones, speakers, and other consumer tech while coordinating with senior stakeholders. The role demands a strategic writer who can translate complex product features into compelling media narratives, manage agency partners, and drive earned media impact across

Qualifications

Minimum of 6 years of relevant public relations experience.
Excellent written, verbal, and presentation skills.
Proven ability to develop and execute media relations strategies.

Responsibilities

Develop and execute comprehensive PR strategies and media relations plans for Sony Electronics and Personal Entertainment products.
Develop PR plans aligned to business objectives and deliver insights to stakeholders.
Write and adapt press releases, pitches, FAQs, briefing documents, and media alerts.
Lead day-to-day relationship with external PR agencies and ensure KPIs are met.
Build strong relationships with top-tier media to drive coverage.
Identify proactive media opportunities and integrate Sony into cultural conversations.
Manage media review and product loan programs to drive editorial coverage.
Support PR events with strategy, outreach, on-site management, and post-event analysis.
Stay current on media trends, AI-powered discovery, and emerging channels.