Senior Imaging Solutions PR & Communications Lead

Sony Electronics; San Diego (CA); On-site; USD 84,014 - 112,017; Full time

Benefits offered by this job

Annual corporate bonus plan

Healthcare benefits (medical, dental,视

401(k) plan with matching

Vacation time

Education assistance

Student loan assistance program

Paid sick leave time

Parental leave

Job summary

Sony Electronics in San Diego seeks a Senior Communications Specialist to drive consumer-facing PR for imaging products, including cameras and lenses. You will own media relations, social media, and creator programs, collaborating across functions to tell compelling technology stories.

The role requires strong writing, a proactive entrepreneurial mindset, and experience distilling technical features for diverse audiences. Military or corporate communications backgrounds welcome.

Qualifications

• 5 years of related public relations experience.
• Strong written, verbal, and presentation skills.

Responsibilities

• Plan and execute media relations and launch plans, tracking KPIs and reporting to stakeholders.
• Manage PR agencies to hit goals for product launches and evergreen PR activities.
• Write and adapt press releases, FAQs, and media materials, coordinating reviews with global stakeholders.
• Build and maintain relationships with top-tier press and influencers across technology and lifestyle verticals.
• Manage media review and loan programs across imaging products to secure editorial coverage.
• Partner cross-category, cross-department, and with corporate communications for unified messaging.
• Support imaging events planning and execution, including on-site media and influencer management (travel required).
• Collaborate with influencer and ambassador team for paid projects and content.
• Partner with product experts on influencer and media briefings for product education.

Skills

Public relations

Written communication

Verbal communication

Presentation skills

Media relations

Job description

Sony Electronics in San Diego seeks a Senior Communications Specialist to drive consumer-facing PR for imaging products, including cameras and lenses. You will own media relations, social media, and creator programs, collaborating across functions to tell compelling technology stories.

The role requires strong writing, a proactive entrepreneurial mindset, and experience distilling technical features for diverse audiences. Military or corporate communications backgrounds welcome.