Tech & Consumer PR Account Executive | Hybrid NYC

Orchestra; New York (NY); Hybrid; USD 55,000 - 70,000; Full time

Job summary

Orchestra's Technology & Consumer Communications team in New York is seeking an Associate Account Executive or Account Executive to join our dynamic agency. This role focuses on storytelling, earned media and helping clients break through a competitive news environment.

The ideal candidate has 1–3 years in public relations or journalism, strong writing and reporting instincts, and a knack for developing newsworthy ideas and building reporter relationships. Hybrid NYC office.

Qualifications

• 1-3 years supporting consumer brands in PR, media relations, strategic communications or journalism.
• Proven success developing earned media campaigns and pitching reporters.
• Strong writing and storytelling with media pitches and press materials.

Responsibilities

• Drive day-to-day execution across multiple client accounts with account leads to advance strategic communications programs.
• Develop creative, newsworthy story ideas, editorial calendars and proactive media opportunities that elevate client visibility beyond traditional announcements.
• Conduct thoughtful earned media outreach, build relationships with reporters and secure high-impact coverage across top-tier, trade and industry publications.
• Monitor the news cycle and identify timely opportunities to insert clients into relevant conversations and cultural moments.
• Draft high-quality client materials, including media pitches, press releases, briefing documents, messaging, fact sheets, media lists, thought leadership content and other communications deliverables.
• Conduct media research and analysis to inform communications strategies and identify new opportunities for clients.
• Help manage account workflow, timelines and client deliverables while collaborating across integrated account teams.
• Support client meetings, prepare agendas, capture meeting notes and contribute to presentations and strategic recommendations.
• Represent Orchestra's collaborative, entrepreneurial culture through proactive communication, strong project management and exceptional client service.

Skills

Public relations

Media relations

Strategic communications

Storytelling

Writing

Agency experience

Pitching reporters

Organization

Job description

Orchestra's Technology & Consumer Communications team in New York is seeking an Associate Account Executive or Account Executive to join our dynamic agency. This role focuses on storytelling, earned media and helping clients break through a competitive news environment.

The ideal candidate has 1–3 years in public relations or journalism, strong writing and reporting instincts, and a knack for developing newsworthy ideas and building reporter relationships. Hybrid NYC office.