Account Executive, Technology & Consumer

Orchestra; New York (NY); Hybrid; USD 55,000 - 70,000; Full time

Job summary

Orchestra's Technology & Consumer Communications team in New York is seeking an Associate Account Executive or Account Executive to join our dynamic agency. This role focuses on storytelling, earned media and helping clients break through a competitive news environment.

The ideal candidate has 1–3 years in public relations or journalism, strong writing and reporting instincts, and a knack for developing newsworthy ideas and building reporter relationships. Hybrid NYC office.

Qualifications

• 1-3 years supporting consumer brands in PR, media relations, strategic communications or journalism.
• Proven success developing earned media campaigns and pitching reporters.
• Strong writing and storytelling with media pitches and press materials.

Responsibilities

• Drive day-to-day execution across multiple client accounts with account leads to advance strategic communications programs.
• Develop creative, newsworthy story ideas, editorial calendars and proactive media opportunities that elevate client visibility beyond traditional announcements.
• Conduct thoughtful earned media outreach, build relationships with reporters and secure high-impact coverage across top-tier, trade and industry publications.
• Monitor the news cycle and identify timely opportunities to insert clients into relevant conversations and cultural moments.
• Draft high-quality client materials, including media pitches, press releases, briefing documents, messaging, fact sheets, media lists, thought leadership content and other communications deliverables.
• Conduct media research and analysis to inform communications strategies and identify new opportunities for clients.
• Help manage account workflow, timelines and client deliverables while collaborating across integrated account teams.
• Support client meetings, prepare agendas, capture meeting notes and contribute to presentations and strategic recommendations.
• Represent Orchestra's collaborative, entrepreneurial culture through proactive communication, strong project management and exceptional client service.

Skills

Public relations

Media relations

Strategic communications

Storytelling

Writing

Agency experience

Pitching reporters

Organization

Job description

ABOUT BERLINROSEN

BerlinRosen is part of Orchestra, a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen , Civitas Public Affairs Group , Derris , Glen Echo Group , Inkhouse , M18 , Message Lab , Onward and Small Girls PR . It also launched Brightmode , a talent acquisition firm for communications professionals, and Versus Media Group , a strategy-first political media team. Learn more at www.orchestraco.com .

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THE TECHNOLOGY & INNOVATION TEAM

Orchestra’s Technology & Innovation practice comprises over 40 communications professionals who bring a unique campaign-style approach to strategic communications, combining expert strategy and nimble execution with the creativity and speed of a startup. We represent some of the biggest newsmakers defining the future of technology across consumer tech, fintech, climate, gaming, healthtech, media, urban innovation and education including NYU, LHH, and Akkodis.

ABOUT THIS ROLE

We’re seeking an Associate Account Executive or Account Executive to join our Technology & Consumer Communications team. This is an exciting opportunity for an emerging communications professional with prior agency or in‑house experience who is passionate about storytelling, earned media and helping clients break through an increasingly competitive news environment.

The ideal candidate is a creative thinker with strong media instincts who enjoys identifying trends, developing compelling story ideas and building relationships with reporters. While experience working with technology clients is a plus, we are equally interested in candidates with backgrounds in consumer, lifestyle, fashion, food, sports, entertainment or other brand communications who have demonstrated success generating earned media.

ROLE LOCATION

This role is based in our New York, N.Y. office on a hybrid basis, in‑office 3 days per week.

ACCOUNTABILITIES & QUALIFICATIONS

As an AAE or AE on the Technology & Consumer Communications team, you will:

• Drive day‑to‑day execution across multiple client accounts while partnering closely with account leads to advance strategic communications programs.
• Develop creative, newsworthy story ideas, editorial calendars and proactive media opportunities that elevate client visibility beyond traditional announcements.
• Conduct thoughtful earned media outreach, build relationships with reporters and secure high‑impact coverage across top‑tier, trade and industry publications.
• Monitor the news cycle and identify timely opportunities to insert clients into relevant conversations and cultural moments.
• Draft high‑quality client materials, including media pitches, press releases, briefing documents, messaging, fact sheets, media lists, thought leadership content and other communications deliverables.
• Conduct media research and analysis to inform communications strategies and identify new opportunities for clients.
• Help manage account workflow, timelines and client deliverables while collaborating across integrated account teams.
• Support client meetings, prepare agendas, capture meeting notes and contribute to presentations and strategic recommendations.
• Represent Orchestra's collaborative, entrepreneurial culture through proactive communication, strong project management and exceptional client service.

ESSENTIAL SKILLS

• Approximately 1-3 years of experience supporting consumer brands in public relations, media relations, strategic communications or journalism; agency experience preferred.
• Demonstrated success developing and executing earned media campaigns and pitching reporters.
• Strong writing and storytelling skills, with experience creating media pitches, press materials, briefing documents and other client‑facing communications.
• Excellent media instincts with the ability to identify emerging trends, develop creative angles and translate complex topics into compelling stories.
• Experience managing multiple priorities and deadlines in a fast‑paced, client‑service environment.
• Outstanding organizational skills and exceptional attention to detail.
• Excellent verbal and written communication skills with the ability to work effectively with colleagues, clients and members of the media.
• A collaborative mindset and eagerness to contribute to a growing, high‑performing team.
• Experience working with technology, sports clients is strongly preferred but not required.

WORKING AT ORCHESTRA

Salary range (commensurate with experience and skills):

• Associate Account Executive: $55,000 - $70,000