Team Lead, VIP & Loyalty Customer Experience

Fanatics Betting & Gaming; Denver (CO); On-site; USD 69,000 - 99,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401K

Paid time off

Job summary

Fanatics Betting & Gaming is seeking a Team Lead for VIP & Loyalty Customer Experience in Denver. You will lead Fanatics Concierge and the Fanatics ONE Host Team, delivering personalized, high-touch support to our VIP customers and coordinating with multiple departments to drive engaging campaigns and improved experiences.

The role requires strong leadership, a data-driven mindset, and comfort with cross-functional collaboration in a fast-paced betting and gaming environment.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• Proven experience in customer operations within betting and gaming.
• Strong leadership and coaching skills; able to collaborate across teams.

Responsibilities

• Lead the daily operations of Fanatics Concierge and Fanatics ONE Host Team to deliver high-touch VIP experiences.
• Act as primary contact for a team of customer experience agents across email, chat, SMS, and phone.
• Coach and develop agents on VIP standards, hospitality, personalization, and first-contact resolution.
• Balance inbound support with proactive outreach, adjusting staffing to maintain service levels.
• Work with Salesforce, Snowflake, and similar platforms to manage audience targeting for proactive outreach.
• Maintain team templates, resources, and knowledge articles; keep materials accurate and accessible.
• Address escalations during high-volume periods to ensure seamless service.
• Monitor KPIs daily to ensure volume and quality targets are met.
• Identify opportunities for operational improvements and lead implementations.
• Handle complex VIP escalations with empathy and sound judgment.
• Collaborate with VIP Account Managers and cross-functional teams to resolve customer needs.

Skills

Leadership

Customer Ops

Data-driven

Cross-functional collab

Industry knowledge

Problem solving

Adaptability

Licensing knowledge

Education

Bachelor's degree

Job description

Team Lead, VIP & Loyalty Customer Experience

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

Overview:

As the Team Lead for Customer Operations at Fanatics Betting & Gaming, you will be a key player in ensuring the smooth and efficient operation of Fanatics Concierge and the Fanatics ONE Host Team - two VIP programs designed to deliver differentiated support and personalized engagement for our highest-value customers. Reporting directly to the VIP Sales Strategy & Ops Manager, your main responsibility will be to lead a team and work collaboratively with various departments, including VIP Account Managers, Commercial, Marketing, Product, and Compliance. You will be instrumental in executing a wide range of customer‑centric promotional campaigns that enhance the player experience and drive customer experience. The ideal candidate is an experienced people leader who understands the expectations of VIP customers, can lead both reactive and proactive customer engagement strategies, and is comfortable using customer insights and performance data to improve experiences. This role requires you to work in an innovative and integrated environment with a one-team mindset.

Responsibilities:

• Lead the daily operations of Fanatics Concierge and the Fanatics ONE Host Team, ensuring both programs consistently deliver personalized, high-touch experiences for VIP customers.
• Act as the primary point of contact to run the daily operations for a team of customer experience agents who offer email, chat, SMS, and phone support, ensuring prompt resolution of issues and inquiries and delivering outstanding service.
• Coach and develop agents on VIP service standards, hospitality, personalization, customer judgment, written communication, issue ownership, and first-contact resolution.
• Balance inbound support demand and proactive outreach priorities, adjusting staffing and workflows to maintain service levels and maximize the impact of both programs.
• Demonstrate comfort working with customer data and attributes in Salesforce, Snowflake, and similar platforms, including building and validating targeted audiences for proactive outreach and engagement initiatives.
• Own the organization and ongoing maintenance of team templates, resources, knowledge articles, and process documentation, ensuring materials remain accurate, current, accessible, and easy for agents to use.
• Address escalated calls, emails, and chats during high-volume periods or system problems to ensure seamless operations and exceptional customer service.
• Monitor key performance indicators (KPIs) daily to ensure the required support volume and quality of interactions are met.
• Identify opportunities for operational improvements and take the lead in implementing practical solutions to enhance team efficiency.
• Handle or support complex, sensitive, and high-priority VIP escalations with empathy, discretion, urgency, and sound judgment.
• Partner closely with VIP Account Managers, Customer Service, Payments, Fraud, Responsible Gaming, Product, Marketing, Commercial, Compliance, and teams across the Fanatics ecosystem to resolve customer needs and coordinate outreach.
• Train support agents on enhanced VIP policies and procedures while encouraging creative and passionate thinking to enhance the user experience.
• Utilize technical expertise to master and teach internal admin systems, review accounts, troubleshoot bugs, and resolve complex issues.
• Provide insights and trends to support loyalty, product, marketing, and operational decisions to the leadership.
• Take charge of managing critical site issues and promptly elevate them to the appropriate channels and leadership for swift resolution.
• Contribute significantly to the daily development and growth of the operation, including involvement in the recruitment and onboarding processes.
• Embrace additional responsibilities as assigned or requested to ensure the team's smooth functioning and provide exceptional support to valued users.
• Serve as a subject matter expert and advocate for the VIP customer experience, helping shape how Fanatics delivers premium support and personalized hosting at scale.
• Embrace additional responsibilities as assigned or requested to support the continued growth and success of Fanatics Concierge and the Fanatics ONE Host Team.

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field (or equivalent experience).
• Proven experience in customer operations, promotions, or a related field within the betting and gaming industry.
• A passion for leadership & delivering coaching & feedback
• Excellent cross-functional collaboration and communication abilities.
• Data-driven mindset with proficiency in analyzing campaign performance metrics.
• Familiarity with all aspects within the sports betting and gaming industry.
• Strong problem-solving skills and the ability to think strategically.
• Demonstrated ability to work in a fast-paced and dynamic environment.
• Ability to be flexible to work days, nights, weekends and some holidays.
• Licensure: Must be able to pass required licensing as mandated by various state racing and gaming regulatory bodies. Failure to be licensed or retain licensure will result in termination of employment. **Due to certain state licensing requirements, these roles require that you are at least 21 years of age to be eligible for hire

The base salary range for this role is $69,000-$99,000 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award.

In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like Wellhub, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more.

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https:\/\/benefitsatfanatics.com/

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For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Fanatics Betting & Gaming’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval, or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval, or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

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Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees who have a disability to volunteer to answer a short questionnaire. Your response will be used only to ensure that we comply with the law and to help us address the needs of workers with disabilities. All answers are confidential. No one in the hiring process will see them.

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