Team Lead, Product Marketing

Carta; San Francisco (CA); On-site; USD 166,000 - 208,000; Full time

Job summary

Join a forward-thinking company that connects founders and investors through innovative software. As a Product Marketing Team Lead, you'll play a pivotal role in shaping market strategies for multiple product lines, including cap tables and fund administration. Collaborate with cross-functional teams to integrate customer feedback into the product roadmap, and build compelling go-to-market strategies. This role offers the chance to make a significant impact in the fintech industry, driving adoption and ensuring that customer needs are at the forefront of product development. If you're passionate about connecting users with products they love, this opportunity is perfect for you.

Qualifications

• 10+ years of product marketing experience in fintech.
• Ability to work collaboratively in a fast-paced environment.
• Experience managing teams and driving product adoption.

Responsibilities

• Define market positioning within Private Markets.
• Craft product narratives supporting brand strategy.
• Drive awareness and adoption of Carta products.

Skills

Product Marketing

Market Positioning

Customer Feedback Integration

Go-to-Market Strategy

Creative Problem Solving

Communication Skills

Job description

The Company You’ll Join

Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit.

Carta’s fund administration platform supports nearly 7,000 funds and SPVs, representing $150B in assets under administration in venture capital and private equity. Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more.

Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don’t work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta’s software for the Office of the Fund CFO does just that - it’s a new category of software to make private markets look more like public markets - a connected ERP for private capital.

For more information about our offices and culture, check out our Carta careers page.

The Problems You'll Solve

This is a foundational role on our Product Marketing team, covering three different product lines at Carta: our cap table business, fund administration business and also our recent acquisition of Tactyc, an analytics tool. You will be working closely with Product Managers, Designers, and other product marketers building for the Carta ecosystem of startup founders and their private equity investors. Problems you will tackle include:

• Defining Carta’s market positioning within the Private Markets space.
• Crafting Carta’s product narratives that support the overall brand strategy.
• Collaborating with cross functional partners to ensure that customer feedback is integrated into the product roadmap.
• Building compelling go to market strategies for new products, successfully activating internal teams to bring your vision to life.
• Conducting customer interviews and gathering feedback to understand pain points and customer needs, which can inform product development and marketing strategies.
• Driving awareness and adoption of Carta products and services.
  
  

The Team You'll Work With

Over 40,000 startups have grown on Carta from issuing equity to their first hires all the way to running their first liquidity event. The product marketing team at Carta is the driving force behind getting products to market: we love connecting users with products and experiences they love.

The ultimate role of a product marketer at Carta is to function as the connective tissue between internal teams (Product, Engineering, Design, and GTM teams) and Carta customers. As a product marketing leader, you are the voice of the customer to our product teams, and the voice of the product to customers.

Our Team Is Focused On Three Things

• Improving roadmaps by creating feedback loops from customers to product teams
• Driving adoption and utilization of new & existing features
• Aligning and enabling internal sales, marketing and service delivery teams to tell the right story about Carta’s products
  
  

About You

A successful Team Lead, Product Marketing for this role would likely have:

• At least 10 years of product marketing experience
• Relevant fintech experience in the private markets ecosystem
• Experience as a people manager with multiple direct reports
• Motivation to work collaboratively in a fast-paced, ever-changing environment
• Taken products and teams from zero to one
• Creative problem solving skills. Someone who can diagnose problems, isolate them into their component parts, and drive towards creative solutions
• Excellent communication skills with the ability to distill complex thoughts and strategies into simple, actionable recommendations, especially to executives
  
  

Salary

Benefits

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:

• $166,400 - $208,000 salary in San Francisco, CA
  
  

Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

Disclosures

• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
• Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
• For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.
• Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to [e-mail].

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet and Financial Services

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