TDM Marketing Specialist

Foursquare ITP; Washington (District of Columbia); Hybrid; USD 60,000 - 74,000; Full time

Job summary

Foursquare ITP seeks a Transportation Demand Management Marketing Specialist to support TDM programs in the DMV region. You will work with the client team to plan and execute campaigns encouraging biking, walking, transit, and other sustainable travel options.

The role requires a Bachelor's in marketing or communications, at least three years of experience, and strong skills in social media, content creation, and media outreach.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• Minimum of three years of relevant experience.
• Strong written and verbal communication skills.
• Experience with marketing channels and PR techniques.
• Familiarity with CRM software is beneficial.

Responsibilities

• Support marketing and communications for a TDM program.
• Develop and execute campaigns to promote sustainable transportation.
• Create a marketing workplan and event calendar.
• Manage social media content and digital communications.
• Coordinate with stakeholders and develop co-marketing opportunities.
• Write press releases and create marketing collateral.
• Oversee content development for websites and newsletters.
• Provide customer service and materials fulfillment.

Skills

Marketing communications

Public relations

Social media marketing

Content creation

Google Analytics

Education

Bachelor's degree in marketing or communications

Tools

Mailchimp

Autopilot

WordPress.org

Adobe Creative Suite

Google Analytics

Job description

Overview

Are you a marketing and communications professional who is passionate about making a positive difference in the community? Are you interested in public transportation, biking, walking, and helping others make sustainable travel choices? Are you creative, driven to excel in all that you do, eager to grow professionally, and energized by working with teams? If so, then this is the position for you.

Foursquare Integrated Transportation Planning, Inc. (Foursquare ITP) is looking to hire a talented and motivated individual to join our team as a Transportation Demand Management (TDM) Marketing Specialist supporting TDM programs within the Washington, DC, Maryland, and Virginia (DMV) region. Foursquare ITP operates TDM programs on behalf of clients nationwide, encouraging commuters, residents, and visitors to bike, walk, scoot, carpool, vanpool, and use public transit through coordinated multi-layered marketing and outreach programs.

Join our team and advance your career with a company centered on our passion for the profession, investment in each other, dedication to our clients, and a positive outlook. We are looking for someone who lives our four core values every day. Learn about the principles that shape our culture here.

Role

In this role, you will be the go-to marketing and communications support for one of our clients' TDM programs.

Responsibilities will include:

• Work as part of the program team to accomplish organizational goals.

• Develop and execute marketing campaigns that focus on shifting behavior from driving alone to sustainable forms of transportation.

• Develop a marketing workplan, with guidance from a marketing manager, including a detailed calendar of events and campaigns.

• Develop social media content and strategy, manage ongoing digital communications, and interact and connect with influencers to cross-promote programs.

• Update the website content.

• Assist with the execution of client annual awards or recognition events, along with promotion and expansion of program initiatives.

• Partner with transportation stakeholders across the greater DMV region and create co-marketing opportunities.

• Write press releases about programs and events.

• Develop marketing and collateral pieces to educate the public about sustainable travel choices, including writing content, providing guidance to graphic design, and developing video/short-form content.

• Create and manage communications, such as newsletters, blogs, and dedicated emails.

• Create and manage paid/digital advertising.

• Provide public outreach assistance (e.g., events, canvassing, etc.).

• Provide customer service and materials fulfillment.
  

Required Skills and Experience

Education and experience requirements:

• Bachelor's degree in marketing, communications, or similar is preferred. A relevant degree can be substituted with sufficient experience.

• At least three years of relevant experience in a progressively responsible role.

Skills requirements:

• Excellent verbal, written, and interpersonal communications skills.

• Knowledge of a variety of marketing and communications channels, as well as outreach and public relations techniques.

• Familiarity using automated marketing tools and concepts (e.g., Mailchimp, Autopilot).

• Strong use of Microsoft Office Tools (e.g., Word, Excel, and PowerPoint).

• Experience using the Adobe Creative Suite (e.g., InDesign, Illustrator, Photoshop).

• Experience applying design guidelines and branding standards to all materials.

• Ability to use self-hosted WordPress (Wordpress.org) to edit content on websites.

• Experience with content creation (e.g., video reels, blogs, graphics).

• Experience with marketing analytics platforms and dashboards ( e.g. Google Analytics).

• Experience working with Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot, OneCommute) is beneficial.

• Experience with project management software (e.g., Asana) is preferred.

• Proficiency in Spanish is beneficial.

Location

This is a hybrid in-office/work-from-home position, which may require being on-site one or two days per week.

The selected candidate must live in or relocate to the District of Columbia region within commuting proximity to downtown.

Benefits

We're proud of the experience we create for our employees and the opportunities we provide for growth. In addition to a competitive salary based on experience and qualifications, we also provide an extensive benefits package. Discover how we invest in our people—through both our Employee Value Proposition and our robust benefits package—here.

Compensation

An individualwho meets the minimum requirementswould earn $67,100. Salary will increase based on education and experience.

We cannot provide sponsorship now or in the future for this role. Employees must be authorized to work in the US.

Foursquare ITP is an Equal Opportunity Employer and is committed to providing equal employment opportunities to all employees and applicants for employment.