TDM Marketing Manager

foursquareitp; Washington (District of Columbia); On-site; USD 90,000 - 130,000; Full time

Job summary

foursquareitp Marketing Manager will provide go-to marketing and communications support for a client’s TDM programs, promoting sustainable transportation choices to audiences throughout the DMV.

Responsibilities include leading a team to develop and evaluate campaigns, managing budgets, overseeing web content with WordPress, ensuring brand QA, creating newsletters and blogs, and tracking analytics to measure impact. Spanish skills are a plus.

Qualifications

• A bachelor's degree in marketing, communications, or similar is preferred; substitution with sufficient experience possible.
• At least five years of relevant experience in a progressively responsible role.
• Excellent verbal, written, and interpersonal communication skills.
• Knowledge of a variety of marketing channels and PR techniques.
• Strong Microsoft Office skills (Word, Excel, PowerPoint).
• Experience using Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Experience with self-hosted WordPress to edit website content.
• Familiarity with automated marketing tools (Mailchimp).
• Familiarity running paid digital ads.
• Experience with content creation.
• Experience with marketing analytics platforms and dashboards (Google Analytics).
• Experience with CRM software (Salesforce, HubSpot).
• Experience with project management software (Asana).
• Proficiency in Spanish is beneficial.

Responsibilities

• Lead a team of marketing specialists to develop, execute, and evaluate various program-specific marketing campaigns.
• Work with project manager to create and manage marketing budgets including tracking expenditures.
• Provide oversight of marketing timelines and deliverables to ensure timely execution of campaigns.
• Oversee the development of newsletters, blogs, and dedicated emails.
• With web development support, manage website content and accessibility updates.
• Maintain and enhance the brand for assigned projects through brand management and QA/QC of deliverables.
• Assist with execution of annual awards or recognition events and program promotion.
• Partner with transportation stakeholders across D.C. and the region for co-marketing opportunities.
• Provide public outreach assistance at program events.
• Monitor, track, and report on marketing analytics to evaluate performance.
• Conduct market research and identify trends.

Skills

Communication skills

Marketing channels

PR techniques

Microsoft Office

Adobe Creative Suite

WordPress editing

Mailchimp

Paid digital ads

Content creation

Marketing analytics

CRM software

Project management

Spanish helpful

Brand management

Education

Bachelor's degree in marketing, communications, or similar

Tools

WordPress

Adobe Creative Suite

Google Analytics

Salesforce/HubSpot

Asana

Mailchimp

Job description

We are currently recruiting for a Marketing Manager who will provide go-to marketing and communications support for one of our clients' TDM programs as part of larger TDM team working collaboratively to promote sustainable transportation choices to a wide variety of audiences throughout the DMV.

The selected candidate will have experience in:

• Marketing and campaign plan development and execution.
• Client and relationship management.
• Managing and supporting collateral and website content development.

Responsibilities will include:

• Lead a team of marketing specialists to develop, execute, and evaluate various program-specific marketing campaigns.
• Work with project manager to create and manage marketing budgets including tracking expenditures, to ensure campaigns and initiatives remain within budget. Provide strategic direction and oversight for the marketing workplan, including reviewing and guiding the development of a detailed calendar of events and campaigns.
• Provide oversight of marketing timelines, priorities, and deliverables to ensure the successful and timely execution of marketing campaigns and initiatives. Oversee the development of communications, such as newsletters, blogs, and dedicated emails.
• With the support of a web development team, manage website content and oversee updates, including digital accessibility compliance.
• Maintain and enhance the brand for assigned projects and programs through brand management and full ownership of QA/QC for all marketing and communications deliverables.
• Assistwith the execution ofclient annual awards or recognitionevents,along with promotion and expansion ofprograminitiatives.
• Partner with transportation stakeholders across D.C. and the greater region and create co-marketing opportunities.
• Provide public outreach assistance at program events.
• Monitor,track,and report on marketing analyticsto evaluate campaign performance.
• Conduct market research andidentifytrends.

Required Skills and Experience

Education and experience requirements:

• A bachelor's degree in marketing, communications, or similar is preferred. A relevant degree can be substituted with sufficient experience.
• At least five years of relevant experience in a progressively responsible role.

Skills requirements:

• Excellent verbal, written, and interpersonal communication skills.
• Knowledge of a variety of marketing and communications channels, as well as outreach and public relations techniques.
• Strong use of Microsoft Office tools (e.g., Word, Excel, and PowerPoint).
• Experience using the Adobe Creative Suite (e.g., InDesign, Illustrator, Photoshop).
• Experience applying design guidelines and branding standards to all materials.
• Ability to use self-hosted WordPress (Wordpress.org) to edit content on websites.
• Familiarity using automated marketing tools and concepts (e.g., Mailchimp).
• Familiarity running paid digital ads (e.g., social media, Spotify)
• Experience with content creation (e.g., video reels, blogs, graphics).
• Experience with marketing analytics platforms and dashboards (e.g. Google Analytics).
• Experience working with Customer Relationship Management (CRM) software (e.g. Salesforce, HubSpot, OneCommute) is beneficial.
• Experience with project management software (e.g., Asana) is preferred.
• Proficiency in Spanish is beneficial.