TDM Marketing Manager

Foursquare Integrated Transportation Planning, Inc.; Washington (District of Columbia); On-site; USD 80,000 - 110,000; Full time

Job summary

Foursquare Integrated Transportation Planning, Inc. is seeking a Marketing Manager to lead go-to marketing and communications support for our TDM programs within the DMV region.

You will direct a team of marketing specialists, manage campaigns, content, and budgets, and collaborate with project managers and transportation stakeholders to promote sustainable travel options. The role requires five years of relevant experience, a bachelor's degree in marketing or communications, and strong skills

Qualifications

• Bachelor's degree in marketing, communications, or similar; degree substitution possible with experience.
• At least five years of relevant experience in a progressively responsible role.

Responsibilities

• Lead a team of marketing specialists to develop, execute, and evaluate marketing campaigns.
• Manage marketing budgets and track expenditures to keep campaigns within budget.
• Oversee development of communications: newsletters, blogs, and dedicated emails.

Skills

Team leadership

Campaign planning

Strategic thinking

Public relations

Market research

Education

Bachelor's degree in Marketing/Communications

Tools

Microsoft Office

Adobe Creative Suite

WordPress

Mailchimp

Google Analytics

Salesforce/HubSpot (CRM)

Asana

Job description

We are currently recruiting for a Marketing Manager who will provide go-to marketing and communications support for one of our clients' TDM programs as part of larger TDM team working collaboratively to promote sustainable transportation choices to a wide variety of audiences throughout the DMV.

The selected candidate will have experience in:

• Marketing and campaign plan development and execution.
• Client and relationship management.
• Managing and supporting collateral and website content development.

Responsibilities will include:

• Lead a team of marketing specialists to develop, execute, and evaluate various program-specific marketing campaigns.
• Work with project manager to create and manage marketing budgets including tracking expenditures, to ensure campaigns and initiatives remain within budget. Provide strategic direction and oversight for the marketing workplan, including reviewing and guiding the development of a detailed calendar of events and campaigns.
• Provide oversight of marketing timelines, priorities, and deliverables to ensure the successful and timely execution of marketing campaigns and initiatives. Oversee the development of communications, such as newsletters, blogs, and dedicated emails.
• With the support of a web development team, manage website content and oversee updates, including digital accessibility compliance.
• Maintain and enhance the brand for assigned projects and programs through brand management and full ownership of QA/QC for all marketing and communications deliverables.
• Assistwith the execution ofclient annual awards or recognitionevents,along with promotion and expansion ofprograminitiatives.
• Partner with transportation stakeholders across D.C. and the greater region and create co-marketing opportunities.
• Provide public outreach assistance at program events.
• Monitor,track,and report on marketing analyticsto evaluate campaign performance.
• Conduct market research andidentifytrends.

Required Skills and Experience

Education and experience requirements:

• A bachelor's degree in marketing, communications, or similar is preferred. A relevant degree can be substituted with sufficient experience.
• At least five years of relevant experience in a progressively responsible role.

Skills requirements:

• Excellent verbal, written, and interpersonal communication skills.
• Knowledge of a variety of marketing and communications channels, as well as outreach and public relations techniques.
• Strong use of Microsoft Office tools (e.g., Word, Excel, and PowerPoint).
• Experience using the Adobe Creative Suite (e.g., InDesign, Illustrator, Photoshop).
• Experience applying design guidelines and branding standards to all materials.
• Ability to use self-hosted WordPress (Wordpress.org) to edit content on websites.
• Familiarity using automated marketing tools and concepts (e.g., Mailchimp).
• Familiarity running paid digital ads (e.g., social media, Spotify)
• Experience with content creation (e.g., video reels, blogs, graphics).
• Experience with marketing analytics platforms and dashboards (e.g. Google Analytics).
• Experience working with Customer Relationship Management (CRM) software (e.g. Salesforce, HubSpot, OneCommute) is beneficial.
• Experience with project management software (e.g., Asana) is preferred.
• Proficiency in Spanish is beneficial.