Tasting Room Sales Associate

Tasting & Tap Room Expo; Napa, Northern (CA, KY); Hybrid; USD 36,000 - 45,000; Full time

Benefits offered by this job

Medical, dental, vision

Life Insurance

Retirement plan with company match

Paid time off

Wine club signups & discount

Job summary

Tasting & Tap Room Expo in Napa Valley is seeking a polished Tasting Room Sales Associate to guide guests through an unforgettable hospitality experience while driving revenue for our estate. The role focuses on converting tastings into bottle sales, wine club memberships, and repeat visits, not just pouring wine.

Responsibilities include delivering memorable tastings, educating guests about our wines and philosophy, and closing sales while maintaining a luxury environment.

Qualifications

• 2+ years in hospitality and wine sales, preferably in commission/target-based roles.
• Naturally closing personality, confident in asking for the sale.
• Strong wine knowledge or passion for wine.

Responsibilities

• Deliver tasting experiences that drive wine sales and wine club signups.
• Educate guests about our portfolio, vineyards, and winemaking philosophy.
• Provide exceptional guest service across in-person, phone, text, and email channels.

Skills

Hospitality

Wine sales

Close negotiation

Weekend availability

Tools

POS system

Job description

Family-owned winery in the heart of Napa Valley is seeking a polished, sales-driven Tasting Room Sales Associate to guide our guests through an unforgettable hospitality experience while driving revenue for our estate.

As a Tasting Room Sales Associate, your primary responsibility is converting tastings into bottle sales, wine club memberships, and repeat customers — not simply pouring wine. We're looking for someone who thrives on hitting targets and knows how to turn genuine connection into closed sales.

What You’ll Do:

• Deliver unforgettable tasting experiences that drive wine sales and wine club signups.
• Educate guests on our wine portfolio, vineyards, and winemaking philosophy to sell with confidence and authority.
• Provide exceptional customer service to guests via all channels (in-person, phone, text/email) to nurture guest relationships.
• Handle POS transactions with accuracy and attention to detail to ensure a seamless experience for our guests.
• Meet and exceed individual sales targets and contribute towards quarterly tasting room goals.
• Maintain an elevated, detail-oriented tasting room environment befitting a luxury brand.
• Assist with special events and other project as needed.

What We're Looking For:

• 2+ years of prior hospitality and wine sales; experience in a commission-based or target-driven sales role ideal
• A natural closer — confident, personable, and comfortable asking for the sale.
• Strong wine knowledge and/or passion about wine with …
• Flexibility to work weekends, holidays, and peak season hours.
• Professional presence suited to a luxury clientele.
• Must be 21 years of age or older.
• Able to lift up to 50 lbs (case of wine) regularly and remain standing for long periods of time.

What You’ll Receive:

• Generous compensation package of $26-$33 per hour, with additional earning opportunities via credit card tips, bonus plans, and wine club sign-ups. Top performers have significant earning potential.
• Comprehensive benefits package including medical, dental, vision, life insurance (with employee’s premium covered by company) retirement plan with company contribution, and paid time off.
• Access.to our premium wines via our allocation program and a discount on additional purchases.

Additional Application Information:

• Applicants must be willing to consent to a background check.