Talent Branding Manager

Celestica Inc.; Austin (TX); On-site; USD 123,000 - 175,000; Full time

Job summary

Celestica Inc. is seeking a Talent Branding Manager in Austin to own and elevate the employer brand, bridging Marketing and People Ops.

You will design branding campaigns and candidate experiences that establish Celestica as the employer of choice, driving growth through strong EVP and engaging content. You will lead end-to-end recruitment marketing strategies, collaborate with recruiters on sourcing, and manage budgets to maximize ROI.

Qualifications

• Develop and refresh EVP to showcase rewards and benefits.
• Champion employer brand with high-impact campaigns across social channels and career sites.
• Partner with Marketing and internal teams to share authentic employee stories and culture.
• Own job posting optimization and ensure alignment with company voice.

Responsibilities

• Design and launch multi-channel campaigns across social media, job boards, and digital platforms.
• Manage recruitment events from concept to follow-up and measure ROI.
• Publish and update content on corporate career sites to improve candidate journeys.
• Collaborate with recruiters on sourcing strategies for difficult searches and niche roles.
• Oversee end-to-end recruitment campaigns including budget allocation and performance analysis.
• Manage programmatic and traditional recruitment advertising budgets for cost-per-hire optimization.
• Utilize Recruitment CRMs and marketing automation platforms to engage talent communities.
• Create compelling EVP language, employee spotlights, and social media content.

Skills

Branding

Campaign management

Copywriting

EVP development

Social media marketing

Recruitment marketing

Education

Bachelor's degree in Marketing, Communications, Human Resources, or related field

Tools

Phenom People

Gem

SmashFly

HubSpot

Marketo

Job description

Talent Branding Manager

Location: Austin, TX, US

Summary

Location: Austin, TX Preferred

We’re scaling fast, and to hit our ambitious goals, we need to attract the absolute best talent in the industry. We are looking for a data-driven and creative Talent Brand Manager to own, elevate, and scale our talent brand from the ground up. You will bridge the gap between Marketing and People Ops, designing branding campaigns and candidate experiences that make Celestica the employer of choice. If you’re a builder who thrives on ownership and wants to see your strategy directly impact a company's growth trajectory, this is your sandbox.

Detailed Description

Performs tasks such as, but not limited to, the following:

• Refresh the Employee Value Proposition that outlines the distinct rewards and benefits team members earn for their expertise and commitment.
• Activating the TA team and employees to champion our employer brand through high-impact, targeted campaigns across social channels and career sites to attract top-tier talent.
• Partnering with Marketing and internal teams to co-create and amplify real employee stories, diversity initiatives, and day-to-day culture that drive authentic engagement.
• Direct ownership of job posting optimization, ensuring job descriptions are engaging and aligned with the company voice.
• Management of advertising budgets and vendors and strategic allocation of recruitment marketing spend.
• Designing and launching multi-channel campaigns across social media, job boards, and digital platforms.
• Oversee end-to-end recruitment event execution (career fairs, open houses, networking, virtual sessions), from initial concept and planning to day-of logistics and follow-up. Maximizing ROI visibility by centralizing lead lists within the CRM and systematically linking them to strategic nurture workflows.
• Direct experience developing, updating, and publishing content onto corporate career sites to enhance the candidate journey.
• Collaborate directly with recruiters on targeted sourcing strategies for critical or difficult searches.
• Demonstrated ownership of end-to-end recruitment campaigns, from strategy and content creation to budget allocation and performance analysis.
• Proven experience managing programmatic and traditional recruitment advertising budgets, with a focus on maximizing cost-per-hire efficiency and ROI.
• Hands-on proficiency with Recruitment CRMs and marketing automation platforms (e.g., Phenom People, Gem, SmashFly, HubSpot, or Marketo) to build and engage talent communities.
• Strong copywriting and content creation skills, with experience developing compelling Employee Value Propositions (EVPs), employee spotlights, and social media campaigns.

Physical Demands

Duties of this position are performed in a normal office environment.
Duties may require extended periods of sitting and sustained visual concentration on a computer monitor or on numbers and other detailed data.
Repetitive manual movements (e.g., data entry, using a computer mouse, using a calculator, etc.) are frequently required.
Occasional travel may be required.

Salary Range

The stated range includes Base Salary and target Short-Term Incentive (STI) compensation only. A comprehensive benefits package is offered in addition to this range.

Salary Range: $123K-175K base

Typical Experience

• 11-14 years of Talent Acquisition or relative experience required.
• Preferred: Minimum 7+ years of dedicated experience in recruitment marketing, employer branding, or growth marketing, with a proven track record of driving candidate pipelines.

Typical Education

• Bachelor’s degree in Marketing, Communications, Human Resources, or a related field, or equivalent practical experience.
• Educational requirements may vary by geography

Celestica is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
This policy applies to hiring, promotion, discharge, pay, fringe benefits, job training, classification, referral and other aspects of employment and also states that retaliation against a person who files a charge of discrimination, participates in a discrimination proceeding, or otherwise opposes an unlawful employment practice will not be tolerated. All information will be kept confidential according to EEO guidelines.
Celestica is an E-Verify employer.