Web Analytics & Technical Marketing Specialist

IndiaLync; United States; On-site; USD 83,000 - 96,000; Part time

Job summary

Digital Reach Agency is seeking a Web Analytics & Technical Marketing Specialist on a part-time contractor basis in the United States. The role focuses on GTM, GA4, conversion tracking, and site quality checks.

You will implement and QA GTM tags, configure GA4, set up advertising conversions, and produce GA4 dashboards. The workload is 2 to 20 hours per week, with pay at $60 to $70 per hour.

Qualifications

• Two+ years hands-on GTM and GA4 experience.
• Proficient in JavaScript, HTML and CSS.
• Strong data analysis and reporting skills.
• Attention to detail and clear documentation.

Responsibilities

• Implement GTM tags and perform QA on analytics.
• Configure GA4 properties and create dashboards/reports.
• Set up advertising conversion tracking and troubleshoot attribution.
• Audit analytics implementations and maintain data quality.
• Perform website QA, performance audits and privacy-related updates.
• Document work and communicate findings to clients.

Skills

GTM experience

GA4 expertise

JavaScript

HTML & CSS

Data analysis

Tools

GA4

GTM

Job description

Digital Reach Agency is hiring a Web Analytics & Technical Marketing Specialist on a part-time contractor basis. The engagement covers Google Tag Manager, GA4, advertising conversion tracking, website quality checks, technical SEO, CMS updates, and analytics reporting. The published rate is $60 to $70 per hour, with approximately 2 to 20 hours each week based on available assignments.

The role requires at least two years of hands-on Google Tag Manager and Google Analytics 4 experience. The record lists the United States as the location but does not provide a city, work mode, application deadline, or application method. The engagement is as needed, and the agency has not published benefits beyond the stated contractor arrangement.

• Role: Web Analytics & Technical Marketing Specialist
• Employer: Digital Reach Agency
• Location: United States
• Employment type: Part-time contractor
• Workload: Approximately 2 to 20 hours per week, as needed
• Salary: $60 to $70 per hour
• Work mode: Not provided by the employer.

Technical marketing candidates can compare this opening with technical marketing jobs and other digital roles.

Analytics Implementation And QA

The specialist implements and quality-checks GTM tags, configures GA4, sets up advertising conversion tracking, and troubleshoots dataLayer, attribution, and script issues. The role also audits analytics implementations and builds GA4 reports and dashboards.

Website work includes consent and privacy integrations, website QA, performance audits, technical SEO tasks, CMS content and configuration updates, and routine maintenance. Findings require clear documentation and communication.

• GTM tagging and quality assurance
• GA4 configuration and reporting
• Conversion tracking and attribution troubleshooting
• Website QA and performance audits
• Technical SEO and CMS updates
• Documentation and client communication

Technical Skills And Experience

Two or more years of hands-on GTM and GA4 experience is required. The specialist also needs knowledge of JavaScript, HTML and CSS, browser developer tools, advertising platforms, CMS platforms, technical SEO, and website performance tools. Attention to detail, independent task management, documentation, and communication skills are part of the stated requirements. The role connects implementation accuracy with reporting, troubleshooting, and routine website maintenance.

Contract Hours And Pay

The engagement is part-time and contractor-based, with 2 to 20 hours available each week according to assignments. The published rate is $60 to $70 per hour, and the record does not provide a salary or annual CTC. The record names the United States but does not identify a city or office address. The agency has not provided a work-mode designation, so the working arrangement remains not provided by the employer.

Agency And Client Work

Digital Reach Agency is a full-service digital marketing agency serving B2B SaaS and technology companies. The agency describes its work through digital marketing, analytics, technical implementation, and pipeline-focused support.

The published company information describes a team culture centred on transparency, communication, quality, service, well-being, meaningful work, learning, and team empowerment. The job itself remains an as-needed contractor engagement, so weekly hours depend on available assignments.

Questions About The Opening

• What is the pay rate? The published rate is $60 to $70 per hour.
• How many hours are available? The engagement lists approximately 2 to 20 hours per week, based on available assignments.
• What experience is required? At least two years of hands-on Google Tag Manager and Google Analytics 4 experience is required.
• Is the position remote? The work mode is not provided by the employer.