Manager, Media Analytics

Publicis Groupe; Los Angeles (CA); Hybrid; USD 89,000 - 136,000; Full time

Job summary

Publicis Groupe’s Team One is seeking a Manager, Media Analytics to lead analytics for media campaigns at scale. You’ll partner across channels, ensure rigorous measurement, and communicate insights to drive KPIs.

The role demands strong technical fluency, cross-functional collaboration, and proactive problem-solving within a fast-moving agency environment. Based in Los Angeles, you’ll work with DSPs, ad servers, and BI tools to optimize campaigns, while mentoring analysts and ensuring data

Qualifications

• Bachelor’s degree or equivalent in marketing, business or communications.
• 5+ years of agency marketing analytics experience with data-backed insights.
• Strong quantitative and qualitative analysis skills.
• Experience with descriptive, predictive and prescriptive analytics.
• Proven problem-solving and cross-functional collaboration abilities.
• Excellent written and verbal communication for client-ready docs.

Responsibilities

• Execute project plans with approved objectives and timelines.
• Collaborate with internal media teams from planning to post-campaign analytics.
• Enforce data governance across platforms and databases.
• Maintain documentation for processes and measurement standards.
• Develop campaign measurement plans with client data teams to reach objectives.
• Coordinate data collection for MMM initiatives across analytics and strategy.
• Lead day-to-day escalation for Senior Analyst team and mentor Junior Analyst.
• Oversee AdOps tagging and site tag analytics implementation.
• Conduct market research and share internal/client POVs on trends.
• Manage technology partner relationships to achieve client goals.
• Provide data management and platform support to agency teams; escalate as needed.
• Maintain end-to-end understanding of deployment and analytics delivery across departments.
• Streamline ad tech workflows and remove redundancies.

Skills

Marketing analytics experience

Quantitative skills

Predictive analytics

Prescriptive analytics

Problem solving

Communication skills

Ad-serving and web analytics tools

Brand safety

DSPs knowledge

Ad servers

Bid management platforms

Data visualization tools

Prisma

Advanced Excel

Tableau

SQL

Python

Syndicated research

Proactive mindset

Learning agility

Education

Bachelor’s degree or equivalent (marketing, business, and/or communications)

Tools

Google DFA

Atlas

GA4

Omniture

Tableau

Power BI

CM360

FlashTalking

The Trade Desk

DV360

Amazon

Skai

Marin

DD360

Datorama

Domo

Sisense

SQL

Python

Nielsen/comScore

Job description

Company description

About Team One:

Team One is Publicis Groupe’s fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We’re known as the ‘architects of aspiration’ helping luxury brands reach modern affluents and next-gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture.

We’re a team of 400+ creators, doers, and difference-makers across six North American offices—Los Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise. Together, we’re proud partners to iconic brands, including Lexus and the Lexus Dealer Association, Marriott International, The Ritz-Carlton, Barclays, The RealReal, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Moėt Hennessy, Citi., and Cathay Pacific Airlines.

We take pride in our industry-shaping creativity, connection, and exceptional culture that have been recognized with honors like Fast Company’s Best Workplaces for Innovators and Ad Age’s Best Places to Work.

Overview

The Manager, Media Analytics works closely with internal and external campaign stakeholders to ensure media campaigns are properly executed through an analytics lens and that meaningful reporting is produced to communicate measurable progress toward strategic objectives.

It is critical that the Manager, Media Analytics builds strong, collaborative relationships across the company, demonstrates deep understanding of agency services, media technology, and provides best-in-class written and verbal communication skills. She/he must be organized, detail-oriented, curious and optimistic, and with three primary responsibilities:

• Diagnose and solve operational breakdowns by understanding intersecting reporting, brand safety, and ad-serving platform functionality.
• Partner for continuous improvement with client and agency stakeholders to improve collective operations and deliverables against KPIs.
• Evolve measurement by staying current on platform capabilities and recommending new approaches and partners as appropriate.

Responsibilities

• Execute project plans following approved objectives and timelines.
• Work closely with internal media teams to support a seamless transition from media planning, campaign deployment, and post-campaign report analytics.
• Enforce data governance procedures across media platforms, databases, and data visualization platforms.
• Maintain and update documentation for team processes, measurement standards, and operational workflows.
• Develop effective campaign measurement plans in conjunction with client data teams to achieve business objectives.
• Coordinate data collection across media analytics, media strategy, and ad operations for client MMM initiatives.
• Lead day-to-day escalation and troubleshooting for a team of Senior Analysts.
• Manage, mentor, and develop a Junior Analyst, strengthening both soft skills and technical capabilities.
• Oversee and consult with AdOps execution of media tags and Digital Analytics implementation of site tags.
• Conduct market research, stay updated on industry trends, and provide internal and client POVs where applicable.
• Manage technology partner relationships to achieve optimal outcomes for client objectives
• Act as a resource to agency teams for data management, tagging, and platform management needs; escalating to leadership as necessary.
• Maintain end-to-end understanding of campaign deployment and analytics delivery processes across departments.
• Streamline ad tech workflows and remove redundancies.

Qualifications

• Minimum of a bachelor’s degree or equivalent (marketing, business, and/or communications)
• 5+ years of experience doing marketing analytics at an agency, building data-backed insights and recommendations, optimizing processes, and delivering best-in-class operational excellence
• Strong quantitative and qualitative skills with proven data interpretation abilities.
• Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
• Excellent problem-solving skills and the ability to work across functional areas.
• Excellent communication skills, attention to detail, attentive and knowledgeable about user interface issues, and proficiency in quantitative data analysis.
• Excellent verbal and written communication skills, including the ability to produce clear, concise, client-ready documents.
• Experience in ad-serving and web analytics tools (Google DFA, Atlas, GA4, Omniture, etc.)
• Experience with brand safety solutions (DoubleVerify or IAS)
• Knowledge of DSPs (The Trade Desk, DV360, Amazon, etc), ad servers (CM360, FlashTalking, etc.), bid management platforms (Skai, Marin, DD360), data visualization platforms (Tableau, Power BI, etc.), and Prisma.
• Strong proficiency with advanced Microsoft Excel capabilities (e.g., spreadsheet formatting, pivot tables, graphs, vlookups, macros required.)
• Experience with BI/Data visualization tools (especially Tableau, but could also include Origami Logic, Datorama, Domo, Sisense)
• Proficiency with SQL and Python.
• Experience with syndicated research sources/tools (Nielsen/comScore)
• Anticipatory in approach, diagnosing problems and communicating implications before they arise
• Open and receptive to different perspectives, illustrating a high learning agility and dealing calmly with stress

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $88,540.00 - USD $135,632.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/28/2026.