System Analyst – Adobe Real-Time Customer Data Platform

Jobtailor; Akron (OH); On-site; USD 65,000 - 105,000; Full time

Job summary

Jobtailor is seeking a Technical/Functional Analyst to elicit, analyze, and document marketing and customer data use cases.

You will translate business needs into clear stories and acceptance criteria, collaborate with marketing, engineering, and platform teams, and maintain detailed BRDs and specs. Proficiency with spreadsheets and Adobe Experience Cloud tools is preferred.

Qualifications

• Experience as a Technical Systems or Functional Analyst or similar role.
• Familiarity with Adobe RTCDP or Adobe Experience Platform (AEP).
• Solid marketing concepts knowledge: customer journeys, campaigns, channel activation.
• Proficient with spreadsheets and data-oriented documentation.
• Ability to write clear, concise, and actionable requirements.
• Excellent written and verbal communication and cross-functional collaboration.
• Hands-on with Adobe Experience Cloud tools is a plus.
• Experience in Agile or hybrid delivery environments is preferred.
• Familiarity with customer data concepts such as profiles, identities, and segmentation is preferred.

Responsibilities

• Elicit, analyze, and document functional requirements for marketing and customer data use cases
• Translate business needs into clear technical stories, acceptance criteria, test cases, and implementation artifacts
• Partner with marketing teams to support user journeys, channel activation campaigns, and personalization use cases
• Support requirements related to Adobe RTCDP and AEP, including: Audience definition and activation, Data ingestion and enrichment, Profile and identity considerations
• Facilitate discussions between business, marketing, engineering, and platform teams to ensure shared understanding
• Maintain high‑quality documentation, including: BRDs, Functional specifications, User stories and process flows
• Assist with validation of delivered solutions against documented requirements
• Use spreadsheets and other analytical tools to support requirement analysis, data validation, and impact assessment

Skills

Adobe RTCDP

Adobe Experience Platform (AEP)

Marketing concepts

Spreadsheets

Documentation

Cross-functional collaboration

Written and verbal communication

Tools

Adobe Journey Optimizer

Adobe Campaign

Adobe Analytics

Job description

Responsibilities

• Elicit, analyze, and document functional requirements for marketing and customer data use cases
• Translate business needs into clear technical stories, acceptance criteria, test cases, and implementation artifacts
• Partner with marketing teams to support user journeys, channel activation campaigns, and personalization use cases
• Support requirements related to Adobe RTCDP and AEP, including: Audience definition and activation, Data ingestion and enrichment, Profile and identity considerations
• Facilitate discussions between business, marketing, engineering, and platform teams to ensure shared understanding
• Maintain high‑quality documentation, including: Business requirements documents (BRDs), Functional specifications, User stories and process flows
• Assist with validation of delivered solutions against documented requirements
• Use spreadsheets and other analytical tools to support requirement analysis, data validation, and impact assessment

Requirements

• Experience working as a Technical Systems or Functional Analyst, or similar role
• Familiarity with Adobe RTCDP and/or Adobe Experience Platform (AEP)
• Solid understanding of marketing concepts, including: Customer/user journeys, Campaign orchestration, Channel activation (email, SMS, digital channels)
• Strong technical aptitude, including comfort working with: Spreadsheets (Excel, Google Sheets), Structured documentation and data‑oriented thinking
• Proven ability to write clear, concise, and actionable requirements
• Excellent communication skills, both written and verbalAbility to work effectively with cross‑functional teams
• Hands‑on experience with Adobe Experience Cloud tools (e.g., Journey Optimizer, Campaign, Analytics) (preferred)
• Experience working in Agile or hybrid delivery environments (preferred)
• Familiarity with customer data concepts such as profiles, identities, and segmentation (preferred)