SVP Marketing - AI-Driven Growth Leader (Remote)

Via; United States; À distance; GBP 165 000 - 300 000; Plein temps

Avantages offerts par ce poste

Stock options

Fully remote

Professional development support

Family-friendly culture

Résumé du poste

Via is partnering with a global SaaS business to appoint an SVP of Marketing to lead its entire marketing organisation through the next stage of growth, working remotely from the United Kingdom.

The role spans multiple business units and products, with responsibility for a marketing budget of over $50M and accountability for strategy, execution, demand generation and measurement across self-serve and sales-assisted motions.

Qualifications

• 15–20 years of marketing experience, with SaaS leadership.
• Extensive senior marketing leadership in B2B SaaS.
• Experience managing large teams, budgets and CAC/LTV optimization.
• Strong data-driven approach to attribution and ROI.

Responsabilités

• Lead the global marketing organisation across multiple SaaS products.
• Own strategy, execution, performance and org development.
• Manage a marketing budget of over $50M.
• Improve CAC, LTV and overall ROI.
• Develop multichannel demand generation and messaging.

Connaissances

B2B SaaS leadership

Digital marketing

Demand generation

Multi-channel strategy

Executive stakeholder management

Budget management

Outils

Salesforce Marketing Cloud

HubSpot

Google Analytics

Description du poste

Via is partnering with a global SaaS business to appoint an SVP of Marketing to lead its entire marketing organisation through the next stage of growth, working remotely from the United Kingdom.

The role spans multiple business units and products, with responsibility for a marketing budget of over $50M and accountability for strategy, execution, demand generation and measurement across self-serve and sales-assisted motions.