SVP, Chief Marketing Officer - Home & Auto

Synchrony; Stamford (CT); Hybrid; USD 260,000 - 430,000; Full time

Job summary

Synchrony is seeking a senior marketing leader for the Home & Auto platform in the United States. The role drives marketing strategy, analytics, digital execution, and partner networks across a $30B asset group, coordinating with executive leadership to achieve client and business objectives.

You will oversee a broad marketing function, develop teams, and secure funding for strategic initiatives while guiding cross-sell opportunities with partners and merchants.

Qualifications

• Bachelor's degree and 15+ years experience in Marketing, Strategy or General Management in Financial Services; or the alternative on High School Diploma / GED with 18+ years experience.
• 15+ years experience in Analytics or related quantitative or P&L areas.
• Leadership experience in large Matrix Organizations with strong regulatory oversight.
• Leadership experience leading or as a C-Level functional leader of a large business unit in a major financial services organization.
• Strong influencing experience with CEOs and other C-Level officers of large publicly traded organizations.
• Strong credibility in finance or quantitative analytics functions.
• Ability to lead multiple long-tenured executive level professionals in large organizations.
• Collaborate vision creation experience.
• Ability and flexibility to travel for business as required.

Responsibilities

• Collaborate with SYF Chief Growth Officer, Platform CEO, Business Development Leader, Compliance Organization and Sales Leaders to drive growth of Home & Auto Platform.
• Lead across multiple Industry Marketing Leaders and collaborate with their Sales Counterparts for over 60,000 retail partners.
• Set strategic direction on network strategies and lead team to execution vision.
• Partner with SYF Chief Growth Officer to deliver on strategic priorities for enterprise wide opportunities.
• Develop team members to improve individual and organizational goals through engagement and coaching.
• Serve as principal marketing contact on issues affecting clients and identify new partnerships.
• Oversee initiatives to support strategy and cross-sell integrations with partners, merchants and aggregators.
• Lead interaction with cross-functional leaders from Analytics, Credit, Finance, Sales, Strategy, Product, Consumer Engagement and IT.
• Partner with Brand teams to align marketing with brand strategy and regulatory considerations.
• Use insights to prioritize investments and optimize returns to hit growth targets.
• Drive strategy for value proposition enhancements and new product opportunities.
• Act as a change leader across the platform aligning stakeholders to execution.
• Deliver repeat sales and loyalty among cardholders with innovative offers and campaigns.
• Build and lead a high-performing marketing organization through coaching and collaboration.
• Lead monitoring of competitor and credit industry trends to identify innovation opportunities.
• Represent Synchrony Financial marketing capabilities for Large Partner Business Development and growth strategies.

Skills

Marketing leadership

Analytics experience

Executive influence

Vision collaboration

Travel flexibility

Education

Bachelor's degree in Marketing/Business

High School Diploma / GED with 18+ years experience

Job description

Role Summary/Purpose:

Responsible for the marketing strategy, team leadership and program execution focused on achieving client and business objectives for the Home & Auto platform in the US. This role leads the marketing strategy across $30B in assets, consumer marketing, analytics, advertising execution, digital, agentic commerce, small business, and network expansion activities.

Essential Responsibilities:

• Collaborate with SYF Chief Growth Officer, Platform CEO, Business Development Leader, Compliance Organization and Sales Leaders to drive growth of Home & Auto Platform.


• Lead across multiple Industry Marketing Leaders and collaborate with their Sales Counterparts for over 60,000 retail partners including large, publicly traded retailers and small to medium sized merchants.


• Set strategic direction on network strategies and lead team to execution vision.


• Partner with SYF Chief Growth Officer to deliver on strategic priorities for enterprise wide opportunities across Synchrony's products, capabilities, and customer experiences.


• Develop team members to improve individual and organizational goals through thoughtful and interactive engagement and coaching.


• Serve as principal marketing contact on issues affecting clients, secure funding/support for critical initiatives, and identify new strategic partnerships or marketing opportunities.


• Oversee initiatives to support strategy and deliver ongoing SYF-wide cross-sell integrations including affiliate programs with partners, merchants and aggregators.


• Lead interaction with key individuals on cross functional initiatives with leaders from Analytics, Credit, Finance, Sales, Strategy, Product, Consumer Engagement and IT.


• Partner with Corporate Affairs and Brand teams to ensure alignment of brand strategy, thought leadership/reputation management and engagement with state & federal legislators on Home & Auto marketing.


• Use customer, partner and market insights and performance metrics to prioritize marketing investments, optimize returns and deliver against client and platform growth targets


• Drive ongoing strategy for value proposition enhancements, new product & network opportunities and other innovations.


• Act as a change leader across the platform and enterprise, aligning internal stakeholders and clients around shared priorities and translating strategic vision into sustained execution


• Deliver repeat sales and loyalty among existing cardholders through innovative offers, targeting, and campaign strategies.


• Build, develop and lead a high-performing marketing organization through executive coaching, talent development, clear accountability and a culture of collaboration and continuous improvement


• Lead team to monitor competitor and credit industry trends to proactively identify SYF innovation opportunities to deliver for our partners.


• Represent Synchrony Financial marketing capabilities for Large Partner Business Development and develop growth strategies to support client and business objectives to assist in winning deals.


• Develop strategy for platform and execute growth initiatives that the Platform leadership team agrees are top priorities


• Lead team to ensure operational excellence and strong controls in areas of loyalty, campaign execution, and advertising compliance.

Qualifications/Requirements:

• Bachelor's degree and 15 Years+ experience In Marketing, Strategy or General Management in Financial Services; or in lieu of a degree, High School Diploma / GED and 18 Years+ experience In Marketing, Strategy or General Management in Financial Services;


• 15 Years+ experience in Analytics or related quantitative or P&L areas


• Leadership experience in large Matrix Organizations with strong regulatory oversight


• Leadership experience leading or as a C-Level functional leaders of large business unit a major financial services organization


• Strong Influencing experience and capability of CEO and C-Level Officers of Large Publicly traded organizations


• Strong Credibility in the Finance or quantitative analytics functions


• Ability to lead multiple long-tenured executive level professionals of large organizations


• Collaborate vision creation experience


• Ability and flexibility to travel for business as required

Desired Characteristics:

• MBA


• P&L Experience of business Units


• Demonstrated ability to balance interconnected client relationships and priorities across large publicly traded retailers and small to medium-sized merchants


• Broad marketing experience across partner and direct-to-consumer business models


• Demonstrated ability to integrate digital capabilities into acquisition, engagement and growth strategies


• Decisive, candid and open leadership style

Grade/Level: 17

The salary range for this position is 260,000 – 430,000 USD Annual. This position is also eligible for an Annual Incentive Plan target of 40% of salary and an Annual Equity target of 40% of salary.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way of Working

We're proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events.

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Eligibility Requirements:

• You must be 18 years or older


• You must have a high school diploma or equivalent


• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process


• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.


• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We're proud to have an award-winning culture for all.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.


• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing