Sustainability-Driven Digital Marketing Strategist

Environmental Resources Management (ERM)

Knoxville (TN)

On-site

USD 85,000 - 125,000

Full time

14 days+

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Job summary

ERM Marketing & Communications Agency seeks a Digital Marketing Strategist to lead the development, execution, and optimization of integrated digital marketing strategies that align with client sustainability objectives. You will connect audience insights, digital innovation, and flawless execution to deliver measurable outcomes for clients and stakeholders.

Responsibilities include leading campaigns, optimizing performance, and mentoring junior marketers while staying current on industry trends

Qualifications

Bachelor's degree in Advertising, Marketing Communications, Digital Marketing, or related field, or equivalent experience.
Experience developing and implementing integrated digital marketing strategies.
Experience managing and optimizing PPC, Paid Social, Programmatic, and other digital advertising campaigns.
Strong understanding of paid, owned, and earned media channels.
Experience establishing and managing digital marketing KPIs and performance measurement frameworks.
Experience with website strategy, development, and optimization initiatives.
Experience using WordPress, HubSpot, and other website/marketing platforms.
Experience analyzing Google Analytics and other digital reporting platforms.
Knowledge of marketing automation and lead nurturing campaigns.
Experience implementing SEO/GEO best practices, including keyword research and site optimization.
Understanding of customer engagement strategies and market insights.
Working knowledge of HTML, CSS, Bootstrap, WordPress, and related digital technologies.
Strong budget management experience across paid and owned channels.
Excellent presentation, client relationship management, communication, and problem-solving skills.
Commitment to sustainability and applying sustainability principles to client work.

Responsibilities

Own the development and execution of digital marketing strategies across client portfolios.
Establish performance metrics and ensure campaigns deliver measurable business outcomes.
Lead website, digital advertising, marketing automation, SEO, and analytics initiatives.
Manage budgets, timelines, resources, and third‑party partners.
Present recommendations, performance updates, and strategic plans to clients and stakeholders.
Mentor digital team members and support professional development.
Identify and implement emerging technologies and marketing innovations to drive results.
Ensure all digital deliverables meet quality, performance, and brand standards.