Digital Marketing Strategist

Environmental Resources Management (ERM); Knoxville (TN); On-site; USD 85,000 - 125,000; Full time

Job summary

ERM Marketing & Communications Agency seeks a Digital Marketing Strategist to lead the development, execution, and optimization of integrated digital marketing strategies that align with client sustainability objectives. You will connect audience insights, digital innovation, and flawless execution to deliver measurable outcomes for clients and stakeholders.

Responsibilities include leading campaigns, optimizing performance, and mentoring junior marketers while staying current on industry trends

Qualifications

• Bachelor's degree in Advertising, Marketing Communications, Digital Marketing, or related field, or equivalent experience.
• Experience developing and implementing integrated digital marketing strategies.
• Experience managing and optimizing PPC, Paid Social, Programmatic, and other digital advertising campaigns.
• Strong understanding of paid, owned, and earned media channels.
• Experience establishing and managing digital marketing KPIs and performance measurement frameworks.
• Experience with website strategy, development, and optimization initiatives.
• Experience using WordPress, HubSpot, and other website/marketing platforms.
• Experience analyzing Google Analytics and other digital reporting platforms.
• Knowledge of marketing automation and lead nurturing campaigns.
• Experience implementing SEO/GEO best practices, including keyword research and site optimization.
• Understanding of customer engagement strategies and market insights.
• Working knowledge of HTML, CSS, Bootstrap, WordPress, and related digital technologies.
• Strong budget management experience across paid and owned channels.
• Excellent presentation, client relationship management, communication, and problem-solving skills.
• Commitment to sustainability and applying sustainability principles to client work.

Responsibilities

• Own the development and execution of digital marketing strategies across client portfolios.
• Establish performance metrics and ensure campaigns deliver measurable business outcomes.
• Lead website, digital advertising, marketing automation, SEO, and analytics initiatives.
• Manage budgets, timelines, resources, and third‑party partners.
• Present recommendations, performance updates, and strategic plans to clients and stakeholders.
• Mentor digital team members and support professional development.
• Identify and implement emerging technologies and marketing innovations to drive results.
• Ensure all digital deliverables meet quality, performance, and brand standards.

Skills

PPC advertising

Paid Social

Programmatic

SEO/SEM

WordPress

HubSpot

Google Analytics

Marketing automation

Lead nurturing

SEO/GEO

Audience insights

Budget management

Education

Bachelor's degree in Advertising/Marketing or related field

Tools

WordPress

HubSpot

Google Analytics

Job description

Drive Digital Performance That Advances Sustainability. As a Digital Marketing Strategist, you will lead the development, execution, and optimization of integrated digital marketing strategies that deliver measurable business results while supporting client sustainability objectives. This is a high-impact role for a strategic, data-driven marketing professional who can connect audience insights, digital innovation, and flawless execution to create meaningful outcomes for clients and stakeholders.

Why This Role Matters?

The Digital Marketing Strategist owns the delivery and effectiveness of digital strategies, tactics, and campaigns for ERM Marketing & Communications Agency clients. This role serves as the bridge between strategic planning and technical execution, ensuring digital initiatives are aligned with client goals, optimized for performance, and executed accurately, on time, and within budget. This individual understands each client's objectives, market position, audience needs, and sustainability priorities while translating those insights into measurable digital success.

What Your Impact Is

Strategic Leadership

Develop and oversee comprehensive digital marketing strategies aligned with client goals and sustainability objectives. Lead projects from strategy development through campaign implementation, optimization, and performance analysis. Represent ERM Marketing & Communications Agency in business development conversations, project kickoffs, client presentations, and progress meetings. Identify opportunities to improve campaign performance through innovative digital strategies and emerging technologies.

Performance & Accountability

Own campaign performance, ROI, and overall effectiveness across all digital initiatives. Establish key performance indicators (KPIs) and measurable objectives that align with client business goals. Continuously monitor, QA, A/B test, optimize, and refine campaigns to maximize results. Analyze data and insights to provide strategic recommendations and improve audience engagement and business outcomes. Ensure key stakeholders are informed of campaign performance, progress, risks, and opportunities.

Cross-Functional Collaboration

Partner closely with Account, Research, Creative, and Digital teams to deliver integrated marketing solutions. Collaborate with internal and external resources to ensure projects are delivered on time, on budget, and according to scope. Recommend and consult on new digital strategies that improve campaign effectiveness and client outcomes.

Team Leadership & Development

Mentor and develop junior digital marketing professionals. Direct and supervise digital specialists, including SEO/SEM analysts, paid media managers, and other digital practitioners. Foster a culture of accountability, innovation, continuous learning, and performance excellence.

Digital Excellence

Lead website strategy, development, optimization, and conversion rate improvement initiatives. Oversee marketing automation strategy and implementation. Manage vendor relationships, including publications, influencers, technology partners, and other external resources. Lead the development of client presentations, scopes of work, and pricing proposals. Stay current on digital marketing trends, emerging technologies, and evolving best practices.

What You'll Bring

• Required Bachelor's degree in Advertising, Marketing Communications, Digital Marketing, or a related field, or equivalent experience.
• Extensive experience developing and implementing integrated digital marketing strategies.
• Experience managing and optimizing PPC, Paid Social, Programmatic, and other digital advertising campaigns.
• Strong understanding of paid, owned, and earned media channels.
• Experience establishing and managing digital marketing KPIs and performance measurement frameworks.
• Experience with website strategy, development, and optimization initiatives.
• Experience using WordPress, HubSpot, and other website or marketing technology platforms.
• Experience analyzing Google Analytics and other digital reporting platforms.
• Knowledge of marketing automation and lead nurturing campaign development.
• Experience implementing SEO/GEO best practices, including keyword research and site optimization.
• Understanding of customer engagement strategies and market insights.
• Working knowledge of HTML, CSS, Bootstrap, WordPress, and related digital technologies.
• Strong budget management experience across paid and owned channels.
• Excellent presentation, client relationship management, communication, and problem-solving skills.
• Commitment to sustainability and the ability to apply sustainability principles to client work.
• Preferred Agency or consulting experience supporting multiple clients and complex marketing programs.
• Experience leading digital teams and mentoring marketing professionals.
• Experience managing influencer, publication, and other third‑party vendor relationships.
• Experience supporting sustainability, ESG, environmental, or purpose-driven client initiatives.

Key Responsibilities

• Own the development and execution of digital marketing strategies across client portfolios.
• Establish performance metrics and ensure campaigns deliver measurable business outcomes.
• Lead website, digital advertising, marketing automation, SEO, and analytics initiatives.
• Manage budgets, timelines, resources, and third‑party partners.
• Present recommendations, performance updates, and strategic plans to clients and stakeholders.
• Mentor digital team members and support professional development.
• Identify and implement emerging technologies and marketing innovations to drive results.
• Ensure all digital deliverables meet quality, performance, and brand standards.

Who We Are

As the largest global pure play sustainability consultancy, we partner with the world’s leading organizations, creating innovative solutions to sustainability challenges and unlocking commercial opportunities that meet the needs of today while preserving opportunity for future generations.

At ERM we know that creating a diverse, equitable and inclusive work environment is an essential part of making our company a great place to build a career. We also see our diversity as a strength that helps us create better solutions for our clients. Our diverse team of world-class experts supports clients across the breadth of their organizations to operationalize sustainability, underpinned by our deep technical expertise in addressing their environmental, health, safety, risk and social issues.

We call this capability our “boots to boardroom” approach for its comprehensive service model that allows ERM to develop strategic and technical solutions that advance objectives on the ground or at the executive level.

ERM is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

At ERM, sustainability is our business. We are the world’s largest advisory firm focused solely on sustainability, offering unparalleled expertise across business and finance. ERM partners with clients to operationalize sustainability at pace and scale, through our unique combination of strategic transformation and technical delivery capabilities. Our diverse global team of experts works with the world’s leading organizations to help them set clear sustainability targets, measure progress and operationalize strategy through deep implementation and business transformation. With more than 50 years of experience, our ability to integrate sustainability solutions and our depth and breadth of technical knowledge are why organizations choose to partner with us as their trusted advisor. Every one of us firmly believes in the potential to create value for our clients through an integrated approach to sustainability (because we have personally seen it and professionally achieved it). Our team members are passionate about client service. We work closely with our clients to help them operationalize their sustainability goals and meet their environmental, health and safety objectives while advancing ERM’s purpose through delivering tangible progress in what the United Nations coined The Decade of Action. Organizing our people across globally integrated communities of technical and strategic talent positions ERM to be a “boots to boardroom” leader in bringing that value creation to our clients, partners, and the world. We recruit exceptional professionals with a personal and professional passion for sustainability and nurture them to even greater success as specialists. We prepare our consultants to bring integrated, innovative and sustainable solutions to our clients and provide opportunities for ongoing development across a variety of subject areas related to technical, business, and personal growth. At ERM, effort pays off and becomes career defining work that leaves a positive imprint on our planet.