Surf Marketing Lead - Hybrid, Coastal CA

Dsrt Surf; Palm Desert (CA); Híbrido; USD 90.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Paid time off

Surf sessions

Descripción de la vacante

DSRT SURF is a newly opened surf lagoon and hospitality destination in Palm Desert, with a small, hands-on marketing team. You’ll report to the VP & General Manager and lead our Content & Media Creator and Marketing Coordinator, owning campaigns that bring coastal surfers to the desert.

This exempt, salaried role focuses on execution, PR, partnerships, and driving bookings. 3–5 years marketing experience and surf culture understanding are preferred; compensation is $90,000–$100,000 per year in a

Formación

• 3–5 years of hands-on marketing experience in surf, action sports, outdoor, travel, or hospitality.
• Experience planning and running campaigns across social, email, and print.
• PR experience including writing press releases and pitching media.
• Experience supervising or directing others.
• Experience with email platforms such as Mailchimp or Klaviyo.
• Knowledge of social media analytics and Meta Business Suite.
• Strong copywriting skills.
• Design sense and ability to edit in Canva.
• Bachelor's degree in Marketing or related field or equivalent experience.

Responsabilidades

• Plan and execute marketing campaigns across channels, including seasonal pushes, promotions, sessions, and events.
• Build and own the marketing calendar across social, email, website, print, and press.
• Manage the Content & Media Creator and Marketing Coordinator, including priorities and feedback.
• Set social media strategy and monthly content themes; create shot lists for shoots.
• Write and plan marketing emails and newsletters; coordination with team for execution.
• Grow and segment the email list focusing on coastal surfers and travel audiences.
• Write authentic campaign messaging that fits surf culture.
• Own public relations, including press releases and media pitches.
• Build relationships with surf media, shops, clubs, and shapers.
• Manage influencer, ambassador, and athlete partnerships.
• Run paid social and digital campaigns with budget tracking.
• Review content and design before release; maintain brand standards.
• Manage the marketing budget and track results.
• Coordinate with Sales and Guest Experience to align promotions and materials.

Conocimientos

Marketing experience

Campaign planning

PR experience

Team leadership

Email platforms

Social analytics

Copywriting

Canva design

Surf culture knowledge

Campaign management

Educación

Bachelor's degree in Marketing, Communications, or related field

Herramientas

Mailchimp

Klaviyo

Canva

Descripción del empleo

DSRT SURF is a newly opened surf lagoon and hospitality destination in Palm Desert, with a small, hands-on marketing team. You’ll report to the VP & General Manager and lead our Content & Media Creator and Marketing Coordinator, owning campaigns that bring coastal surfers to the desert.

This exempt, salaried role focuses on execution, PR, partnerships, and driving bookings. 3–5 years marketing experience and surf culture understanding are preferred; compensation is $90,000–$100,000 per year in a