Supervisor, Programmatic

Mindshare; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work schedule

Comprehensive benefits package

Job summary

EssenceMediacom, a leading WPP Media brand, seeks a Supervisor, Programmatic to drive campaigns for a global technology client. You will lead DR and Demand Gen initiatives across Google Ads and YouTube, translating complex metrics into strategic guidance for a sophisticated team.

You will partner with planning, analytics, and leadership to optimize performance, mentor junior staff, and ensure high-quality delivery in a hybrid, US-based role.

Qualifications

• 3–5+ years of hands‑on programmatic/digital media buying experience.
• Proven hands‑on experience with Google Ads and Demand Gen campaigns.
• Strong communication skills with client-facing experience.
• Experience managing direct reports or mentoring juniors.
• Excellent analytical skills to extract insights from data.
• Ability to manage complex campaigns in a fast-paced environment.

Responsibilities

• Oversee the setup, management, optimization, and scaling of DR and Demand Gen campaigns on Google Ads and YouTube.
• Lead client communications, campaign status calls, and present performance reviews.
• Analyze campaign data and translate metrics into ROI insights for the client.
• Collaborate on full‑funnel media strategies and drive campaign efficiency.
• Mentor associate team members to ensure high execution standards.

Skills

Programmatic/digital media buying

Google Ads

Demand Gen

YouTube ads

Client relationship management

Analytics & reporting

Team leadership

Tools

Google Ads

YouTube

PMP

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About EssenceMediacom: A Leading WPP Media Brand

This role is within EssenceMediacom, a leading brand within WPP Media, where you will be instrumental in driving breakthroughs for the world's best brands through data-driven media and creative strategies.

Role Summary

We are seeking a Supervisor, Programmatic to join our dedicated Media Futures Group (MFG) team managing flagship B2B hardware portfolio for a global technology leader. In this role, you will be responsible for leading campaign strategy, management, and execution across Direct Response (DR) and Private Marketplace (PMP) channels, with a heavy focus on Demand Gen and YouTube platforms. You will serve as a primary client-facing leader, translating complex performance data into actionable insights for a highly sophisticated client marketing team.

Responsibilities

• Oversee the setup, daily management, optimization, and scaling of programmatic Direct Response (DR) and Demand Gen campaigns across Google Ads and YouTube.
• Serve as a key daily point of contact for the client. Lead campaign status calls, present performance reviews, and effectively communicate strategic recommendations.
• Pull, analyze, and synthesize campaign data to deliver meaningful reports. Translate complex media metrics into business insights that demonstrate ROI to the client.
• Collaborate on full-funnel media strategies, connecting top-of-funnel brand awareness initiatives down to conversion-focused DR tactics.
• Guide and mentor associate team members, ensuring high execution standards, error-free delivery, and smooth workflow management across campaigns.
• Partner closely with internal planning, analytics, and associate director leadership to drive innovation and campaign efficiency across the B2B hardware portfolio.

Requirements

• 3-5+ years of hands‑on programmatic/digital media buying experience.
• Proven hands‑on experience with Google Ads, with specific expertise in Demand Gen campaigns. Strong background in YouTube ads and PMP execution is highly preferred.
• Strong verbal and written communication skills with demonstrated experience presenting directly to clients and managing client expectations.
• Demonstrated experience managing direct reports, interns, or guiding junior team members on campaign execution.
• Excellent analytical skills with a proven track record of extracting insights from data and presenting them in a clear, compelling manner.
• Ability to manage complex campaign details and multi-task effectively in a fast-paced environment.
• Must be based near a US WPP Media office - hybrid schedule.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

US Pay Range

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

$60,000 — $140,000 USD

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