Manager, Programmatic

Mindshare; Chicago (IL); Hybrid; USD 60,000 - 140,000; Full time

Job summary

Mindshare is hiring a Manager, Programmatic, to lead the design and execution of programmatic media plans using leading technology platforms. You will own clients' programmatic strategy and oversee its day-to-day execution, while guiding junior team members and ensuring campaigns meet objectives.

You will collaborate with planning, investment, operations and analytics teams to source opportunities, optimize budgets, and deliver strong performance across campaigns.

Qualifications

• Bachelor's degree or equivalent professional experience in a relevant field.
• 3+ years of experience in Programmatic, Paid Search, Paid Social, Ad Ops, Digital Analytics or Digital Planning.
• Strong knowledge of programmatic platforms and data-driven activation.

Responsibilities

• Translate client campaign objectives into programmatic activation strategies.
• Manage campaigns across DV360, The Trade Desk, and other DSPs with budget pacing and optimization.
• Collaborate with planning, investment, operations and analytics teams to drive performance.
• Mentor and coach junior team members, ensuring high-quality work and timely delivery.

Skills

Programmatic

DV360

The Trade Desk

Excel

Mentoring

Education

Bachelor's degree in Business, Analytics, Marketing, Communications or Advertising

Tools

DV360

The Trade Desk

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About Mindshare: A Leading WPP Media Brand

This role is within Mindshare, a leading brand within WPP Media, where you will be instrumental in driving Good Growth for clients and all stakeholders through intentional media strategies.

Role Summary & Impact

As a Manager, of Programmatic, you will be responsible for creating and executing programmatic media plans using industry-leading media technology platforms.

Within this role, you will begin to take ownership of your clients' programmatic media strategy and oversee its implementation and day-to-day execution.

Managers will typically be responsible for overseeing the training and workload of junior team members.

Skills and Experience

• Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
• Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
• Develop strong working relationships and with members of the broader digital account teams including planning, investment,operationsand analytics.
• Collaborate with agency teams and publishers to source, evaluate and implement deals that provide our clients with high-quality inventory opportunities.
• Create and enforce workflow processes to ensure deliverables are completed accurately and on time,
• Train, support, and manage the day-to-day responsibilities andwork quality of more junior team members.
• Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
• Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.
• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 3+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
• Familiarity with key programmatic and digital platforms.
• Advanced Microsoft Excel User.
• Experience with other databases, visualization tools or coding languages is a plus.
• Exceptional verbal and written skills, organizational skills and a detail-oriented mindset.
• Strong presentation skills and comfort in presenting to senior stakeholders.
• Analytical abilities and quantitative skills.
• Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising. WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$60,000 — $140,000 USD

Please read our Privacy Notice for more information on how we process the information you provide.