Supervisor, Programmatic

Wpp; Atlanta (GA); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid schedule

Competitive benefits

Career growth opportunities

Job summary

EssenceMediacom, a leading WPP Media brand, seeks a Supervisor, Programmatic to drive campaign strategy, management, and execution across DR and Demand Gen with a focus on YouTube. You will lead client-facing activities, translate performance data into actionable insights, and guide a small team within the Media Futures Group.

You will partner with internal planning, analytics, and leadership to scale campaigns for a global technology client, ensuring high-quality delivery in a hybrid work

Qualifications

• 3–5+ years of hands-on programmatic/digital media buying experience.
• Proven hands-on experience with Google Ads and Demand Gen campaigns.
• Strong background in YouTube ads and PMP execution is highly preferred.
• Strong verbal and written communication skills for client engagement.
• Experience mentoring junior team members and guiding campaign execution.
• Excellent analytical skills with ability to translate data into insights.

Responsibilities

• Oversee setup, daily management, optimization, and scaling of DR and Demand Gen campaigns across Google Ads and YouTube.
• Serve as daily client point of contact; lead status calls and present performance reviews.
• Pull and analyze campaign data; translate metrics into ROI insights for the client.
• Collaborate on full-funnel media strategies from brand awareness to DR tactics.
• Mentor associates to maintain high execution standards and smooth workflow.
• Partner with planning, analytics, and leadership to drive campaign efficiency for the B2B hardware portfolio.

Skills

Programmatic/digital media buying

Google Ads

Demand Gen

YouTube ads

Client-facing leadership

Data analysis

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

AboutEssenceMediacom: A Leading WPP Media Brand

This role is within EssenceMediacom, a leading brand within WPP Media, where you will be instrumental in driving breakthroughs for the world’s best brands through data-driven media and creative strategies.

Role Summary

We are seeking a Supervisor, Programmatic to join our dedicated Media Futures Group (MFG) team managing flagship B2B hardware portfolio for a global technology leader. In this role, you will be responsible for leading campaign strategy, management, and execution across Direct Response (DR) and Private Marketplace (PMP) channels, with a heavy focus on Demand Gen and YouTube platforms. You will serve as a primary client-facing leader, translating complex performance data into actionable insights for a highly sophisticated client marketing team.

Responsibilities

• Oversee the setup, daily management, optimization, and scaling of programmatic Direct Response (DR) and Demand Gen campaigns across Google Ads and YouTube.
• Serve as a key daily point of contact for the client. Lead campaign status calls, present performance reviews, and effectively communicate strategic recommendations.
• Pull, analyze, and synthesize campaign data to deliver meaningful reports. Translate complex media metrics into business insights that demonstrate ROI to the client.
• Collaborate on full-funnel media strategies, connecting top-of-funnel brand awareness initiatives down to conversion-focused DR tactics.
• Guide and mentor associate team members, ensuring high execution standards, error-free delivery, and smooth workflow management across campaigns.
• Partner closely with internal planning, analytics, and associate director leadership to drive innovation and campaign efficiency across the B2B hardware portfolio.

Requirements

• 3–5+ years of hands-on programmatic/digital media buying experience.
• Proven hands-on experience withGoogle Ads, with specific expertise in Demand Gen campaigns. Strong background in YouTube ads and PMP execution is highly preferred.
• Strong verbal and written communication skills with demonstrated experience presenting directly to clients and managing client expectations.
• Demonstrated experience managing direct reports, interns, or guiding junior team members on campaign execution.
• Excellent analytical skills with a proven track record of extracting insights from data and presenting them in a clear, compelling manner.
• Ability to manage complex campaign details and multi-task effectively in a fast-paced environment.
• Must be based near a US WPP Media office - hybrid schedule.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising. WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

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The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$60,000 - $140,000 USD

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