Supervisor, Paid Social

UNAVAILABLE; New York (NY); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Flexible Time Off

Competitive salaries

401k program

Paid parental leave

Job summary

Assembly is seeking a Social Media Supervisor in New York to lead user acquisition and brand awareness across social platforms. You will manage performance-driven campaigns using analytics to drive results and mentor junior team members. Candidates must have 3-5 years of experience in performance marketing, expertise in major platforms, and strong analytical skills. The role offers a competitive salary range of $85,000 - $100,000, along with excellent benefits including PTO, health coverage, and more.

Qualifications

• 3-5+ years of experience in paid social or performance marketing required.
• Deep expertise in managing app install/user acquisition campaigns.
• Strong understanding of major paid social platforms.

Responsibilities

• Lead user acquisition and brand awareness efforts on paid social platforms.
• Manage and optimize app install campaigns focusing on performance metrics.
• Mentor junior staff and develop creative testing roadmaps.

Skills

Paid social expertise

Analytical skills

Communication skills

Creative best practices

Tools

AppsFlyer

Facebook Ads

TikTok Ads

Google Analytics

Job description

About Us

We are Assembly, a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, we lead the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence.

Overview

We are seeking a performance-driven Social Media Supervisor to lead user acquisition and brand awareness efforts across paid social platforms. This role will focus on driving scalable growth through data-driven strategy, creative optimization, and performance marketing.

This role balances hands‑on platform execution with people leadership, ensuring paid social programs drive measurable business outcomes across the full funnel while maintaining executional excellence and developing junior talent. You’ll partner closely with analytics, client leadership, and client teams to deliver efficient results.

Responsibilities

• Translate client business objectives and serve as the primary day‑to‑day client contact for paid social execution and strategies across Meta, TikTok, Snap, Reddit, Pinterest, and LinkedIn as applicable, including performance‑driven app install campaigns and brand awareness campaigns (Reach, Awareness, Video Views, Engagement).
• Plan, launch, and optimize app install campaigns with a focus on CPI, CPA, CAC, and downstream performance.
• Lead execution and optimization of brand campaigns focused on reach, frequency, CPM efficiency, video completion rate, engagement, and brand lift where applicable.
• Manage budgets, pacing, and bid strategies across campaign types to ensure efficient spend and strong performance.
• Develop creative testing roadmaps that support both brand storytelling and performance efficiency.
• Leverage A/B testing frameworks to continuously optimize audience targeting, bidding strategies, and ad formats.
• Present campaign performance, insights, and recommendations clearly and confidently in client meetings.
• Collaborate with analytics teams to define KPIs and measure downstream performance and overall business impact.
• Utilize mobile measurement partners (MMPs) like Branch or AppsFlyer to track attribution and campaign effectiveness.
• Stay current on platform updates, privacy changes, and industry trends, proactively advising clients on opportunities.
• Directly manage and mentor Analysts, Associates, and Senior Associates across assigned accounts.
• Conduct regular 1:1s, provide performance feedback, and support career development.
• Own quality control across all paid social deliverables including campaign builds, reporting, and insights.

Benefits

Why Assembly?

• We care about your growth – we offer competitive salaries and annual compensation review.
• We recognize and celebrate your success ... all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated.
• We’re truly a people‑first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work‑life balance, as well as market‑leading primary and secondary caregiver and parental leave policies.
• We have a hybrid in‑office/remote working policy that focuses on bringing people together in person when it’s needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings.
• We care about social and environmental Impact – we have dedicated Impact Champions who collaborate globally to make sure we’re leaving the world better than we found it.
• We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us.
• We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble and digital‑first, and we’re quickly growing to take on the biggest legacy hold‑cos.

In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre‑tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work.

Qualifications

• 3-5+ years of experience in paid social or performance marketing, with a focus on both performance and brand objectives.
• Experience managing app install/user acquisition campaigns required.
• Deep expertise across major paid social platforms (Meta, TikTok, Snap, Reddit, LinkedIn).
• Strong analytical skills with familiarity with attribution models, incrementality testing, and SKAdNetwork.
• Experience working with MMPs (AppsFlyer, Adjust, etc.).
• Strong understanding of creative best practices for performance marketing.
• Excellent communication and stakeholder management skills.

Equal Opportunities

At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.

Compensation (Text Only)

In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $85,000 - $100,000USD. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.