Supervisor, Paid Social

Wpp Group; Chesterbrook (PA); On-site; USD 70,000 - 140,000; Full time

Job summary

CMI Media Group is seeking a Supervisor, Paid Social to lead a growing social team and shape paid social strategies for healthcare brands. You will mentor analysts, partner with analytics, and drive integrated campaigns across major networks.

We value data-driven decision making, collaboration across disciplines, and the ability to translate client goals into actionable social programs. This role offers growth in a mission-driven agency focused on healthcare outcomes.

Qualifications

• Bachelor's degree or equivalent in marketing, communications, business, or quantitative fields.
• Experience leading paid social and managing teams.
• Strong knowledge of healthcare/pharma brands is a plus.

Responsibilities

• Lead a client/brand social team and drive paid social strategies across networks.
• Develop deep understanding of clients' brands and disease states.
• Define measurement plans with analytics team and deliver data-driven insights.
• Oversee day-to-day management of client social programs and performance.
• Mentor 1-2 social analysts and guide career development.
• Use social listening tools for planning, segmentation, and reporting.
• Drive compelling social campaigns that connect with target audiences.
• Participate in new business pitches and proposals.
• Collaborate with media, creative, and analytics teams for integrated marketing.

Skills

Strategic Leadership

Client Mastery

Analytics & Measurement

Program Management

Team Development

Social Listening

Campaign Innovation

New Business Pitches

Integrated Marketing

Social Platforms

Google Analytics

Bid Management Tools

Healthcare/Pharma Knowledge

Strategic Thinking

Communication

Collaboration

Agency Experience

Education

Bachelor's Degree in Marketing/Communications/Business

Tools

Facebook Business Manager

Twitter

LinkedIn

Google Analytics

Bid Management Tools

Social Listening Tools

Job description

Description

Position at CMI Media Group

Are you a strategic paid social media leader with a passion for connecting with audiences in meaningful ways? Do you thrive on driving impact and mentoring a growing team? CMI Media Group, a leading media agency dedicated to healthcare, is looking for aSupervisor, Paid Social to join our dynamic and expanding social department.

At CMI Media Group, we believe in the power of paid social to transform how healthcare brands connect with patients, caregivers, and doctors. As our new Supervisor, you will be at the forefront of developing and executing innovative social media strategies that make a real difference. This is a pivotal leadership role where you'll not only manage day-to-day client social programs but also shape the careers of aspiring social analysts.

What You'll Do:

As a Supervisor, Paid Social, you will be a strategic partner and hands-on leader, driving success for our clients. Your responsibilities will include:

• Strategic Leadership: Lead a dedicated client/brand social team, guiding the development and execution of impactful paid social media strategies across major networks.
• Client & Brand Mastery: Cultivate a deep understanding of our clients' brands and the specific disease states they address, identifying how paid social can best serve their target audiences.
• Measurement & Analytics: Collaborate with our analytics team to define robust measurement plans, ensuring data-driven insights power our social media efforts.
• Program Management: Oversee the day-to-day management of client social media programs, ensuring excellence in execution and performance.
• Team Development: Mentor and manage 1-2 social analysts, fostering their growth and guiding them through their career paths.
• Insight Generation: Leverage advanced social listening tools for comprehensive planning, competitive analysis, audience segmentation, and performance reporting.
• Campaign Innovation: Drive the creation of compelling social media campaigns that deliver tangible benefits and connect authentically with targeted audiences.
• Growth Opportunities: Actively participate in new business pitches and proposals, contributing your expertise to CMI's continued expansion.
• Integrated Marketing: Work seamlessly with partner agencies and internal teams (media, creative, analytics) to ensure all social efforts are fully integrated and aligned with broader marketing objectives.

What You'll Bring:

We're looking for a motivated and experienced professional with:

• Experience:
• 1-2 years of proven management or mentorship experience.
• Strong background in managing large budgets and crafting detailed scopes of work (SOWs).
• Agency experience is a significant plus.
• Prior experience in media/paid social is a plus.
• Healthcare/Pharmaceutical background is a plus.
• Technical Acumen:
• Expertise in managing campaigns on platforms such as Facebook Business Manager, Twitter, and LinkedIn.
• Proficiency with Google Analytics and various bid management tools.
• Demonstrated experience with social listening tools for strategic planning and analysis.
• Education: Bachelor's Degree or equivalent, preferably in marketing, communications, business, or any quantitative or analytical related fields.
• Strategic Thinking: Ability to translate client objectives into actionable social media strategies.
• Communication: Excellent verbal and written communication skills, with the ability to present complex information clearly and convincingly.
• Collaboration: A team player who thrives in a collaborative environment and can work effectively across multidisciplinary teams.

Why Join CMI Media Group?

Join a dedicated and growing social department where your leadership will directly impact patient, caregiver, and doctor engagement. At CMI Media Group, you'll find:

• A mission-driven environment focused on improving healthcare outcomes.
• Opportunities for professional growth and development.
• A collaborative culture that values innovation and strategic thinking.
• The chance to work with leading healthcare brands on cutting-edge social media initiatives.

Ready to make a meaningful impact? We'd love to hear from you!

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.