Supervisor, Paid Search

twentysix; Kansas City (MO); Hybrid; USD 60,000 - 140,000; Full time

Job summary

VML is seeking a Paid Search Supervisor to lead development and implementation of search strategies for its clients. You will support campaign execution, performance reporting, and cross-team collaboration to drive results.

You will work with analytics to refine measurement frameworks, create case studies, and train junior staff. The role requires strong client-facing presentation skills and an ability to manage multiple initiatives in a fast-paced environment.

Qualifications

• 4-6 years experience in paid search activation in an agency setting
• Hands-on experience with Google Ads and Microsoft Advertising
• Knowledge of cross-channel performance media tactics
• Proficient with third-party ad serving tools and analysis tools
• Advanced Excel and PowerPoint skills

Responsibilities

• Develop and implement search strategies for clients
• Support execution and performance reporting
• Collaborate with teams to document requirements and goals
• Evolve measurement frameworks with analytics team
• Train junior staff on tactical execution and processes
• Present findings and recommendations to clients

Skills

Client facing presentation

Organization

Communication skills

Motivated teamwork

Attention to detail

Public speaking

Tools

Google Ads

Microsoft Advertising

Job description

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Who we are looking for:

The Paid Search Supervisor oversees the development and implementation of search strategies for our clients. You will support search strategies, tactical execution, and performance reporting.

What you’ll do:

• Work with account teams and clients to understand and document business, technical and reporting requirements, and to develop solutions to ensure success


• Identify opportunities, set goals, develop strategic plans, and outline tactical approach to executing plans


• Help enterprise clients expand their knowledge and use of search engine marketing and drive internal client adoption


• Work with the analytics team to develop and evolve measurement frameworks for campaigns, measure performance, and make recommendations for optimization


• Develop case studies based on past work for new business initiatives and to validate client relationships


• Coordinate internal team and agency initiatives working cross-channel to achieve team goals


• Train junior staff on tactical execution, processes, working across teams, team policy and job expectations


• Document client history, processes, contact information, major initiatives, past recommendations and projects, and site changes


• Effective and persuasive presentations (verbal and written) for teams and clients


• Oversee strategic execution of paid search campaigns for more junior team members; ensure all paid search plans are in market and deadlines are met


• Oversee trafficking, ensure all required tags are implemented, and structure campaign for desired analytics outcome


• Stay current on the constantly changing search and technology industry

Who you are:

• Strong client facing presentation skills


• Exceptional organization and communication skills


• Highly motivated with a strong desire to meet or exceed expectations


• Enjoy working in a fast-paced and collaborative environment


• Exceptional attention to detail and the ability to meet aggressive deadlines


• Excellent written and verbal communication abilities including public speaking and presenting

What you’ll need:

• 4-6 years experience in paid search activation, agency setting required


• Demonstrated experience with paid search including Google Ads and Microsoft Advertising


• Understanding of the digital advertising industry, with knowledge of cross channel performance media tactics


• Proficient using their party ad serving tools, media research tools, and analysis tools


• Advanced Microsoft Excel and PowerPoint abilities

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package.

_$60,000—$140,000 USDWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.