Senior Manager, Paid Search

VML; New York (NY); Hybrid; USD 45,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits package

Job summary

VML in New York is seeking a Senior Manager, Paid Search to lead the development and execution of search strategies for our clients. You will partner with account teams to translate business goals into comprehensive search plans and campaign roadmaps.

You’ll collaborate with analytics and cross-channel teams to measure performance, report results, and optimize spend. The role requires 3+ years in paid search, Google Ads, and Microsoft Advertising, with a proven ability to present findings to

Qualifications

• 3+ years experience in paid search activation, agency setting highly preferred.
• Demonstrated experience with paid search including Google Ads and Microsoft Advertising.
• Understanding of the digital advertising industry, with knowledge of cross channel performance media tactics.
• Proficient using their party ad serving tools, media research tools, and analysis tools.

Responsibilities

• Work with account teams and clients to document business, technical and reporting requirements; develop solutions for success.
• Identify opportunities, set goals, and outline tactical plans for execution.
• Help enterprise clients expand knowledge of search engine marketing and drive internal adoption.
• Develop measurement frameworks with analytics to assess campaigns and suggest optimizations.
• Coordinate cross-channel initiatives to achieve team goals and document client history.

Skills

Client facing

Presentation

Organization

Communication

Deadline-driven

Public speaking

Tools

Google Ads

Microsoft Advertising

Ad serving tools

Analytics tools

Job description

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Who we are looking for:

The Senior Manager, Paid Search oversees the development and implementation of search strategies for our clients. You will support search strategies, tactical execution, and performance reporting.

What you’ll do:

• Work with account teams and clients to understand and document business, technical and reporting requirements, and to develop solutions to ensure success
• Identify opportunities, set goals, develop strategic plans, and outline tactical approach to executing plans
• Help enterprise clients expand their knowledge and use of search engine marketing and drive internal client adoption
• Work with the analytics team to develop and evolve measurement frameworks for campaigns, measure performance, and make recommendations for optimization
• Develop case studies based on past work for new business initiatives and to validate client relationships
• Coordinate internal team and agency initiatives working cross-channel to achieve team goals
• Document client history, processes, contact information, major initiatives, past recommendations and projects, and site changes
• Effective and persuasive presentations (verbal and written) for teams and clients
• Oversee trafficking, ensure all required tags are implemented, and structure campaign for desired analytics outcome
• Stay current on the constantly changing search and technology industry

Who you are:

• Strong client facing presentation skills
• Exceptional organization and communication skills
• Highly motivated with a strong desire to meet or exceed expectations
• Enjoy working in a fast-paced and collaborative environment
• Exceptional attention to detail and the ability to meet aggressive deadlines
• Excellent written and verbal communication abilities including public speaking and presenting

What you’ll need:

• 3+ years experience in paid search activation, agency setting highly preferred
• Demonstrated experience with paid search including Google Ads and Microsoft Advertising
• Understanding of the digital advertising industry, with knowledge of cross channel performance media tactics
• Proficient using their party ad serving tools, media research tools, and analysis tools

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package.

$45,000—$100,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.