Summer 2027 Intern - Marketing - Copywriter

State Farm

Bloomington (IL)

Hybrid

USD 34,000 - 41,000

Full time

3 days ago

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Benefits offered by this job

40 hours Life Leave

Military Leave

401(K) Savings Plan

Mutual Funds

Commuter Benefits

Wellness programs

US Discount program

Good Neighbor Grant program

Matching Gift program

Employee Assistance Fund

Company Holidays

Job summary

State Farm is seeking an aspiring writer for a summer internship in Bloomington, IL. The role centers on creating and improving digital content across statefarm.com and other channels, working with an experienced team of writers and SEO professionals.

You will apply strong writing, editing, and AP style skills while learning brand standards, accessibility, and data-informed optimization. The internship emphasizes collaboration, research, and responsible use of AI tools to support final published

Qualifications

Current Sophomore, Junior or Senior in an undergraduate program with a graduation date of December 2027 or later.
Experience with copywriting, SEO, and digital content is preferred.
Familiarity with AP style and ability to tailor content for different audiences.

Responsibilities

Write, edit and optimize consumer-facing digital content across formats such as articles, product and landing pages, FAQs, email, social content and video scripts.
Learn how copy changes based on audience, channel, customer need and journey stage.
Use SEO and search insights to create content that is useful, easy to find and aligned with customer intent.
Research topics and translate insurance concepts into clear language.
Partner with writers, content strategists, SEO professionals and other marketing teams to improve content.
Participate in content reviews and incorporate feedback and accessibility considerations.

Skills

Strong writing

Editing

AP style

Adapt content for audiences

Collaboration

Attention to detail

Verbal/presentation

Self-motivated

Education

Undergraduate student in Communications/Journalism/English/Marketing/PR/Advertising

Tools

SEO tools

Content Management Systems

Analytics

Generative AI tools

Job description

Overview

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. We're moving with urgency to become a Next Gen Good Neighbor, with technology that strengthens human connections and enhances the customer experience. As an employee, you'll spend less time navigating systems and more time applying judgment, empathy, and expertise in the moments that matter most.

Grow Your Skills, Grow Your Potential

Responsibilities

This intern will join a team within Enterprise Marketing focused on creating and improving digital content that helps customers find, understand and engage with State Farm online. The team brings together content strategy, copywriting, SEO, AI search and web expertise to improve experiences across statefarm.com and other digital channels.

This is an opportunity for an aspiring writer to gain hands-on experience creating content for a nationally recognized brand while learning how strong writing, customer needs, search behavior, brand standards and business goals come together. The intern will work alongside experienced writers, content strategists, SEO professionals and other marketing partners and will have opportunities to contribute to real consumer-facing work.

As an intern in this role, you will get to:

Write, edit and optimize consumer-facing digital content across formats such as articles, product and landing pages, FAQs, email, social content and video scripts.
Learn how copy changes based on the audience, channel, customer need and stage of the decision-making journey.
Use SEO and search insights to help create content that is useful, easy to find and aligned with what customers are looking for.
Research topics and translate complex insurance or financial concepts into clear, approachable language.
Partner with copywriters, content strategists, SEO professionals and other marketing teams to develop and improve content.
Participate in content reviews and learn how feedback, brand standards, accessibility, legal considerations and customer insights shape published work.
Explore responsible uses of generative AI for research, ideation, drafting and editing while applying human judgment to the final product.
Review content performance and learn how data and customer behavior can inform future writing and optimization.

Project work and training:

The intern is expected to complete one or more meaningful content projects during the summer, potentially including developing new digital content, optimizing existing content or helping create a connected set of content around a customer topic or need.

The intern will receive hands-on coaching and exposure to digital copywriting, editing, SEO and AI search fundamentals, content strategy, brand voice, accessibility and the processes required to publish consumer-facing content within a large organization. Project assignments may span multiple digital channels to help build a broader understanding of how copywriting works across the customer experience.

Qualifications

We are looking for:

Seeking a current Sophomore, Junior or Senior in an undergraduate program majoring in Communications, Journalism, English, Marketing, Public Relations, Advertising, or a related discipline, with a graduation date of December 2027 or later.

An ideal candidate will have experience with:
Strong writing, editing and proofreading skills, including familiarity with AP style.
Ability to write clearly and adapt content for different audiences, formats and purposes.
Experience collaborating across teams and incorporating different perspectives and feedback into solutions.
Ability to adapt across different types of work and priorities in a dynamic environment.
Strong attention to detail and willingness to receive and apply feedback.
Strong verbal, listening, and presentation skills.
Self-motivated and proactive with the ability to take ownership of assignments while seeking input and guidance when appropriate.

Preferred/Additional Experience

* Interest in a career in copywriting, journalism, digital content, content marketing or a related field.

* Coursework or experience in writing for digital channels, journalism, marketing, communications or advertising.

* Writing samples or a portfolio demonstrating strong writing ability.

* Familiarity with SEO, content management systems, analytics or digital marketing concepts.

* Experience using generative AI tools responsibly for writing, research or ideation, with an understanding that AI-generated content requires review and editing.

* Experience writing for multiple formats or audiences through coursework, student organizations, internships, freelance work, publications or personal projects.

Internship Program Eligibility:

To be eligible for the summer internship program, you must be a full-time student currently enrolled in an undergraduate or post-graduate program throughout the duration of the internship. Selected interns must reside within the continental U.S. for the duration of the summer internship.

Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity

What You Can Expect:

The internship will occur between June 2, 2027 - August 11, 2027 (10 weeks)
Hours:Monday-Friday, 38.75 hours per week
Pay: $25/hour. In addition, interns selected for our summer internship program will be eligible for a $2,000 stipend (minus applicable taxes)!

Competitive candidates will be invited to participate in a pre-screening video

Due to the short duration of the summer program, it is an expectation that hired interns will be available for the duration of the summer internship with little to no disruption in work schedule.

Work Arrangement:

HYBRID: Selected interns should plan to spend time working from home and some time working in the office as part of our hybrid work environment. Please note that relocation benefits will not apply.

HOME/HUB LOCATIONs: Bloomington, IL

Next Steps!

Applicant volume and hiring needs may result in early closure or extension, so apply as soon as possible! To submit an application, click "Apply" on the job listing page on the State Farm career site.

Qualified and competitive candidates will be invited to participate in the interview process, with selected candidates progressing through two rounds of interviewing.

What’s In It For You:

Competitive pay and relaxed dress code

Direct experience you can leverage for your future career

An opportunity to learn and network with industry-leading influencers

Mentoring and Development to help you succeed

We love to give back! Being involved in volunteer opportunities to give back to the community.

We embrace Diversity and Inclusion: We are one team and it is simply the right thing to do!

We are not just offering an internship but the opportunity for a meaningful career! Come join our passionate team!

Our Benefits

We are excited to offer our interns a tailored set of benefits with a range of valuable perks to help support you during your time with us!

Time Off