Subscription Growth & Patron Loyalty Director

Amazon; Irvine (CA); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Paid time off

401(k)

Retirement plan options

Wellness programs

Job summary

Pacific Symphony seeks a Senior Director for Subscription Marketing & Patron Loyalty to grow subscriptions, enhance retention, and build a robust loyalty program across classical, pops, and community performances.

You will lead multi-channel campaigns, develop audience insights, and collaborate with ticketing and development to align marketing with fundraising goals. This role requires strategic leadership and hands-on execution.

Qualifications

• Bachelor's degree in marketing, arts administration, or related field.
• 6–8+ years of marketing experience in performing arts or subscription-based industries.
• Experience managing multi-channel campaigns (digital, print, promo).
• Experience with subscription marketing, lifecycle marketing, or audience loyalty programs.
• Ability to interpret audience data and apply insights to strategies.
• Strong project management and organizational skills; capable of handling multiple campaigns.

Responsibilities

• Lead strategy and execution of annual subscription and lifecycle marketing campaigns across all program lines.
• Develop and optimize subscriber retention and loyalty programs; manage renewal campaigns.
• Oversee creative development for subscription campaigns with internal/external partners.
• Collaborate with development and ticketing to align loyalty benefits with fundraising goals.
• Attend concerts 4–6 times per month to support marketing initiatives and audience engagement.

Skills

Lifecycle marketing

Multi-channel campaigns

Audience data analysis

Project management

Communication

Cross-functional collaboration

Excel

Asana

Classical music knowledge

Education

Bachelor's degree

Tools

Tessitura

Job description

Pacific Symphony seeks a Senior Director for Subscription Marketing & Patron Loyalty to grow subscriptions, enhance retention, and build a robust loyalty program across classical, pops, and community performances.

You will lead multi-channel campaigns, develop audience insights, and collaborate with ticketing and development to align marketing with fundraising goals. This role requires strategic leadership and hands-on execution.