Senior Program Manager, Localization

Amazon; Irvine (CA); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Paid time off

401(k)

Retirement plan options

Wellness programs

Job summary

Pacific Symphony seeks a Senior Director for Subscription Marketing & Patron Loyalty to grow subscriptions, enhance retention, and build a robust loyalty program across classical, pops, and community performances.

You will lead multi-channel campaigns, develop audience insights, and collaborate with ticketing and development to align marketing with fundraising goals. This role requires strategic leadership and hands-on execution.

Qualifications

• Bachelor's degree in marketing, arts administration, or related field.
• 6–8+ years of marketing experience in performing arts or subscription-based industries.
• Experience managing multi-channel campaigns (digital, print, promo).
• Experience with subscription marketing, lifecycle marketing, or audience loyalty programs.
• Ability to interpret audience data and apply insights to strategies.
• Strong project management and organizational skills; capable of handling multiple campaigns.

Responsibilities

• Lead strategy and execution of annual subscription and lifecycle marketing campaigns across all program lines.
• Develop and optimize subscriber retention and loyalty programs; manage renewal campaigns.
• Oversee creative development for subscription campaigns with internal/external partners.
• Collaborate with development and ticketing to align loyalty benefits with fundraising goals.
• Attend concerts 4–6 times per month to support marketing initiatives and audience engagement.

Skills

Lifecycle marketing

Multi-channel campaigns

Audience data analysis

Project management

Communication

Cross-functional collaboration

Excel

Asana

Classical music knowledge

Education

Bachelor's degree

Tools

Tessitura

Job description

Position Summary

Pacific Symphony seeks a Senior Director, Subscription Marketing & Patron Loyalty to lead the strategies and campaigns that grow, deepen, and sustain the Symphony’s relationship with its audiences. This role will spearhead subscription sales and revenue growth across a range of programming including classical, pops, film, and community-based performances.

Primary Responsibilities

1. Lead Subscription Growth and Lifecycle Marketing Strategy

• Lead the strategy and execution of annual subscription and lifecycle marketing campaigns across all Symphony program lines.

Plan, develop, and execute integrated campaigns—including brochures, email series, digital advertising, print pieces, social media content, video, and web content—supporting both subscription acquisition and renewal.

Ensure campaigns effectively leverage all relevant channels including digital, print, broadcast, grassroots outreach, community partnerships, and cross-promotions.

Collaborate with Ticketing and Marketing leadership to evaluate subscription pricing, packaging, demand patterns, and audience insights to refine offerings and messaging.

Assist in developing new subscription products, flexible packages, and experiential offerings that respond to evolving audience interests and behaviors.

Manage relationships with telemarketing partners, ensuring scripts, incentives, and offers align with campaign strategy and sales goals.

Maintain campaign calendars, deadlines, and marketing documentation across the subscription cycle.

Track campaign performance and key performance indicators to inform optimization and future planning.

2. Develop and Lead Subscriber Retention and Patron Loyalty Strategy

• Design and implement strategies that strengthen subscriber retention and deepen patron engagement over time.

Develop and maintain a subscriber retention strategy that includes targeted renewal campaigns, lifecycle communications, and audience segmentation.

Create and manage a loyalty benefits matrix that defines recognition, perks, and experiences for subscribers and returning patrons at various engagement levels.

Work collaboratively with the Development department to align loyalty benefits, patron experiences, and stewardship opportunities that support both audience retention and philanthropic growth.

Help establish a season-long calendar of engagement opportunities, events, and patron touchpoints designed to deepen relationships with subscribers beyond the concert hall.

Partner with Ticketing and Development teams to analyze retention trends and develop response strategies to improve renewal rates and patron satisfaction.

Contribute to the evolution of Pacific Symphony’s One Patron model, aligning marketing, ticketing, and fundraising engagement strategies to support long-term patron relationships.

3. Oversee Creative Development for Subscription Campaigns

• Provide creative leadership for subscription-focused marketing materials and brand storytelling.

Collaborate with internal designers, external agencies, videographers, and creative partners to develop compelling and brand-aligned marketing content.

Guide development of campaign visuals, key art, advertising graphics, videos, and promotional materials.

Ensure consistency and clarity of messaging across all audience-facing communications.

Contribute to the continued evolution and stewardship of the Symphony’s brand identity.

4. Support Community and Promotional Partnerships

• Support audience development through strategic partnerships and collaborative promotion.

Support the identification and cultivation of partnerships with local businesses, arts organizations, community groups, and cultural institutions to expand audience awareness.

5. Participate in Concert Duty and Department Activities

Attend concerts and events approximately 4–6 times per month, including evenings and weekends, to support marketing initiatives and audience engagement.

Participate in departmental planning, meetings, and organization-wide initiatives as needed.

Qualifications, Skills & Experience

Bachelor’s degree in marketing, communications, arts administration, business, or a related field.

6–8+ years of marketing experience, preferably in performing arts, entertainment, cultural organizations, or subscription-based industries.

Demonstrated experience managing multi-channel marketing campaigns across digital, print, and promotional platforms.

Experience with subscription marketing, lifecycle marketing (e.g., customer journeys per segment), or audience loyalty programs strongly preferred.

Ability to interpret audience data and apply insights to marketing and retention strategies.

Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.

Excellent written and verbal communication skills with the ability to craft compelling marketing messages.

Experience collaborating cross-functionally with teams such as ticketing, sales, and development.

Familiarity with Tessitura or similar CRM/ticketing systems.

Competency with Excel and project management platforms; Asana experience a plus.

Knowledge of classical music, performing arts, or live events required.

Salary range: $100,000–$125,000, commensurate with experience.

Benefits include medical, dental, vision, disability, paid time off, 401(k), retirement plan options, and other employee wellness programs.