Subaru Product Specialist

Wagner Subaru; Dayton (OH); On-site; USD 42,000 - 66,000; Full time

Benefits offered by this job

Medical, vision, dental

401(k) with company match

Paid vacation

Paid sick leave

Paid training program

Subaru product certification training

Advancement opportunities

Job summary

Wagner Subaru in Dayton, Ohio is seeking a New Vehicle Product Specialist to guide customers through the car buying journey, educate on Subaru technology and ownership benefits, and deliver a transparent, pressure-free experience.

Role emphasizes relationship-building, vehicle demonstrations, and navigating pricing with professionalism, plus ongoing Subaru training and team collaboration in a fast-paced showroom environment.

Qualifications

• Valid driver's license with acceptable driving record.
• Excellent communication and interpersonal skills.
• Basic computer proficiency and dealership software familiarity.
• Ability to work evenings, weekends, and holiday rotations.
• Ability to work with a diverse customer base.

Responsibilities

• Build relationships with customers and provide a welcoming, customer-first experience.
• Guide customers through the vehicle purchase process from inquiry to delivery.
• Educate customers on Subaru vehicles, technology, safety features, and ownership benefits.
• Communicate with customers through phone, email, text, video, and in-person.
• Conduct vehicle demonstrations and test drives.
• Execute dealership pricing and sales strategies with professionalism and transparency.
• Assist customers with vehicle trade evaluations.
• Present available protection plans, accessories, and aftermarket products.
• Set, confirm, and maintain customer appointments.
• Maintain accurate customer records and follow-up in dealership software.
• Participate in dealership events, community outreach, and manufacturer programs.
• Complete Subaru training and certification programs.
• Attend team meetings, training sessions, and manufacturer events.

Skills

Customer-focused

Excellent communication

Relationship building

Tech-savvy

Professional demeanor

Education

Bachelor's degree or equivalent

Tools

Dealership software

Job description

At Wagner Subaru, we believe buying a vehicle should be enjoyable, transparent, and pressure-free. As the 5th oldest Subaru retailer in the United States, we've built our reputation on exceptional customer experiences, long-term relationships, and a team culture that's different from the traditional dealership environment. We have remained family owned and operated since opening our doors in 1958, and take pride in our culture built on honesty, empathy, appreciation, respect, and trust.

Don't just take our word for it. Check out our Google reviews and our YouTube Channel and see why customers continue to choose Wagner Subaru.

We're looking for energetic, people-focused individuals who enjoy creating authentic relationships and helping others make informed decisions. As a Product Specialist, you'll serve as a trusted guide throughout the vehicle purchase process, educating customers on Subaru products, technology, safety features, and ownership benefits.

No automotive sales experience is required. In fact, many of our most successful team members came from retail leadership, hospitality, customer service, education, healthcare, and other relationship-driven industries.

What You'll Do

As a New Vehicle Product Specialist, you will:

• Build relationships with customers and provide a welcoming, customer-first experience.
• Guide customers through the vehicle purchase process from initial inquiry to delivery.
• Educate customers on Subaru vehicles, technology, safety systems, and ownership benefits.
• Communicate with customers through phone, email, text, video, and in-person interactions.
• Conduct vehicle demonstrations and test drives.
• Execute dealership pricing and sales strategies with professionalism and transparency.
• Assist customers with vehicle trade evaluations.
• Present available protection plans, accessories, and aftermarket products.
• Set, confirm, and maintain customer appointments.
• Maintain accurate customer records and follow-up activities in dealership software systems.
• Participate in dealership events, community outreach, and manufacturer programs.
• Complete all required Subaru training and certification programs.
• Attend team meetings, training sessions, and manufacturer events.

What Success Looks Like

Product Specialists are evaluated on:

• Customer satisfaction and experience metrics
• Vehicle sales volume and performance goals
• Lead response and conversion rates
• Process consistency and compliance
• Product knowledge and certification completion
• Teamwork and contribution to dealership culture

Who We're Looking For

The ideal candidate is:

• Outgoing, friendly, curious, and relationship-oriented
• Motivated to learn and continuously improve
• Organized with strong attention to detail
• Comfortable using technology and learning new systems
• A strong communicator, both written and verbal
• Professional, accountable, and dependable
• Comfortable working in a fast-paced environment
• Interested in automobiles, technology, and helping people

Many Subaru owners value adventure, community, wellness, and environmental responsibility. Candidates who naturally align with these values often thrive in our organization.

Qualifications

Required

• Valid driver's license with an acceptable driving record
• Excellent communication and interpersonal skills
• Basic computer proficiency
• Ability to work evenings, weekends, and holiday rotations
• Ability to work with a diverse customer base

Preferred

• Leadership or management experience in retail, hospitality, customer service, or related fields
• Bachelor's degree or equivalent professional experience
• Experience in a customer-facing environment
• Demonstrated success in achieving goals and performance standards

Schedule

Full-Time Position

• Minimum 40 hours per week
• Monday through Saturday (shortened weekend hours)
• Rotating evenings
• Rotating holidays (shortened holiday hours)
• Two days off per week

Compensation

We offer a competitive compensation plan designed to reward performance and customer satisfaction.

Compensation includes:

• Guaranteed base salary
• Performance-based commissions
• Opportunity for career advancement and increased earning potential
• Medical, vision, and dental insurance available
• 401(k) with company match
• Paid vacation
• Paid sick leave
• Two days off per week
• Paid training program
• Subaru product certification training
• Advancement opportunities within the organization

Why Wagner Subaru?

At Wagner Subaru, we're more than a dealership. We're a team dedicated to serving our customers, supporting our community, and creating a workplace where people enjoy coming to work each day.

If you're looking for a career where you can build relationships, make a meaningful impact, and grow professionally while representing one of the most trusted automotive brands in the world, we'd love to meet you.