Studio Manager

Stretch Zone; Bethlehem (Northampton County); On-site; USD 48,000 - 65,000; Full time

Benefits offered by this job

Commission

Bonus based on performance

Competitive salary

Opportunity for advancement

Training & development

Job summary

Stretch Zone is seeking a hands-on Studio Manager in Bethlehem to lead daily studio operations, drive membership growth, and manage a sales-focused team. You will oversee staffing, coaching, and performance, while delivering exceptional member experiences and executing local marketing initiatives.

The role emphasizes hitting sales targets, maintaining a 40%+ close rate on demos, and fostering a culture of accountability and community engagement. Weekend availability is expected.

Qualifications

• 2+ years of management experience preferably in fitness, wellness, retail, hospitality, or studio environments.
• Proven track record in sales, membership growth, business development, or revenue generation.
• Strong leadership and team-building skills, with ability to coach, motivate and hold employees accountable.
• Experience managing schedules, staffing, and day-to-day operations.
• Understanding of sales performance metrics and KPIs.
• Excellent communication, interpersonal and customer service skills.
• Organizational skills to manage multiple priorities in a fast-paced environment.
• Passion for health, wellness, fitness, and helping people.
• Ability to work a flexible schedule, including weekends as needed.
• Experience with CRM systems to manage leads and support follow-up and conversion efforts.

Responsibilities

• Oversee day-to-day studio operations for a seamless member experience.
• Monitor KPIs including conversion rate, utilization, retention, and sales performance.
• Track sales results and address performance gaps.
• Manage scheduling, payroll, and administrative studio functions.
• Lead hiring, onboarding, training, scheduling, coaching, and development of sales staff.
• Coach sales associates to achieve individual and team goals.
• Drive membership sales and revenue growth through local marketing and partnerships.
• Handle member questions, concerns, and cancellations professionally.
• Conduct demos and convert demos into sales with a ~40% close rate.
• Lead weekly sales meetings to review performance and coach the team.

Skills

Team leadership

Sales management

CRM software

Coaching & development

Customer service

Marketing

Tools

CRM systems

Job description

Benefits:

• Commission
• Bonus based on performance
• Competitive salary
• Opportunity for advancement
• Training & development

The Studio Manager is a hands‑on leadership role responsible for overseeing the daily operations, sales performance, team development, and overall success of the studio. This position plays a key role in creating an exceptional member experience while driving membership growth, revenue, and profitability. The Studio Manager leads and develops the sales team, sets and tracks sales goals, monitors key performance indicators, conducts demos and drives conversions, and ensures the studio consistently meets or exceeds performance expectations. This role also focuses on building a strong team culture, developing future leaders, engaging with the local community, and maintaining a welcoming, professional, and results‑driven studio environment.

Compensation

• $48,000 annual base salary.
• Target total earnings of $60,000–$65,000 with commissions and performance bonuses.
• Monthly bonuses tied to studio revenue and membership goals.
• Quarterly bonuses tied to retention, customer experience, payroll management, and overall studio performance.
• Opportunity for future profit‑sharing.

Core Responsibilities/Duties

• Oversee all day‑to‑day studio operations to ensure a seamless, welcoming, and professional member experience.
• Monitor and manage key performance indicators, including conversion rate, utilization, retention, and sales performance.
• Track daily and weekly sales results and take action to address performance gaps.
• Manage scheduling, payroll, and other administrative studio functions while maintaining appropriate staffing levels and holding team members accountable to schedules, performance expectations, and operational standards.
• Lead the hiring, onboarding, training, scheduling, coaching, and development of sales associates.
• Coach and develop the Sales Associates to help them achieve individual and sales goals.
• Establish clear expectations and foster a culture of accountability, teamwork, and continuous improvement.
• Drive membership sales and ensure the studio consistently works toward revenue and membership growth goals.
• Develop and implement local marketing initiatives, events, and strategic community partnerships to increase studio awareness, generate leads, strengthen local engagement, and drive membership growth.
• Handle member questions, concerns, feedback, and cancellations with professionalism, empathy, and a solutions‑oriented approach.
• Create a studio environment where members feel valued, supported, and motivated to achieve their wellness goals.
• Conduct demos and focus on converting demos into sales, maintaining a 40% or higher close rate.
• Establish and set daily, weekly, and monthly sales goals for the studio and Sales Associates, and monitor performance to ensure goals are consistently met or exceeded.
• Run and lead weekly sales meetings to review performance, discuss goals, identify opportunities, and provide coaching and accountability to the sales team.

Expectations

• 2+ years of management experience, preferably in fitness, wellness, retail, hospitality, or a studio environment.
• Proven track record in sales, membership growth, business development, or revenue generation.
• Strong leadership and team‑building skills, with the ability to coach, motivate, and hold employees accountable.
• Demonstrated ability to manage schedules, staffing, and day‑to‑day operations.
• Strong understanding of sales performance metrics and KPIs.
• Excellent communication, interpersonal, and customer service skills.
• Strong organizational skills and the ability to manage multiple priorities in a fast‑paced environment.
• A genuine passion for health, wellness, fitness, and helping people.
• Ability to work a flexible schedule, including weekends as needed.
• Experience working with CRM systems to manage leads, track sales activity, maintain member information, and support follow‑up and conversion efforts.

Success Looks Like

• Work 40–50 hours per week to support studio operations, sales goals, team development, and member experience.
• Operate a profitable, well‑run studio with strong day‑to‑day execution.
• Build and maintain a high‑performing, accountable team.
• Consistently drive sales, membership growth, and revenue performance.
• Maintain strong conversion, utilization, and retention metrics.
• Deliver an exceptional and consistent member experience.
• Develop Lead Sales and Lead Stretch team members into strong leaders.
• Create a positive studio culture where employees and members feel valued and supported.

About Stretch Zone

Stretch Zone is a premier practitioner‑assisted stretching studio dedicated to helping members move better, feel better, and live better.

Our members value our personalized approach and the lasting results they experience through our proprietary stretching method. Our team thrives in an upbeat, purpose‑driven culture where the growth and well‑being of our team members are just as important as the experience we provide to our members.