Student Marketing Support Assistant

Florida Gulf Coast University; Lexington (VA); On-site; USD 17,000 - 22,000; Part time

Job summary

Florida Gulf Coast University is seeking a Student Worker to support the Marketing team with daily tasks, content management, and special projects. You will gain hands-on experience in website management, asset organization, and campaign support.

The role emphasizes organizing digital assets, updating content, and ensuring brand consistency across materials while collaborating with the team to align with navigation and user experience goals.

Qualifications

• Currently enrolled FGCU student (Marketing, Communications, Digital Media, or related field preferred).
• Strong organizational skills and attention to detail.
• Familiarity with Microsoft 365 and basic digital tools.
• Experience with content management systems (CMS) and/or website platforms is a plus.
• Basic understanding of file management, naming conventions, and digital asset organization.
• Ability to manage multiple tasks and meet deadlines.

Responsibilities

• Assist with administrative and project-based tasks for the marketing team.
• Support content creation and updates across digital platforms.
• Help maintain brand consistency across materials.
• Audit existing website content and inventory digital assets (images, PDFs, videos, documents).
• Organize assets into structured folders following naming conventions and taxonomy guidelines.
• Tag and categorize assets for improved searchability and future use.
• Assist in migrating approved content into the new website CMS.
• Resize, compress, or format images and files to meet web standards and accessibility requirements.
• Collaborate with team members to ensure content aligns with updated navigation and user experience goals.
• Maintain a tracking spreadsheet or database to monitor asset status (e.g., reviewed, approved, migrated).
• Support quality assurance by checking links, formatting, and content accuracy post-migration.
• Assist with updates to web pages and landing pages.
• Upload and format content within the CMS.

Skills

Content management

CMS experience

Asset organization

Adobe Creative Suite

Canva

Microsoft 365

Web content updates

Digital tools

Education

FGCU student in Marketing/Comm/Digital Media

Tools

CMS platforms

Microsoft 365

Adobe Creative Suite

Canva

Job description

Job Summary

The Student Worker will support the Marketing team with day-to-day operations, content management, and special projects. This role is ideal for students interested in marketing, digital communications, and brand strategy, offering hands-on experience in website management, content organization, and campaign support.

Job Description

General Support

• Assist with administrative and project-based tasks for the marketing team
• Support content creation and updates across digital platforms
• Help maintain brand consistency across materials

Website Redesign & Asset Organization (Enhanced Detail)

• Audit existing website content and inventory digital assets (images, PDFs, videos, documents)
• Organize assets into structured folders following naming conventions and taxonomy guidelines
• Tag and categorize assets for improved searchability and future use
• Assist in migrating approved content into the new website CMS
• Resize, compress, or format images and files to meet web standards and accessibility requirements
• Collaborate with team members to ensure content aligns with updated navigation and user experience goals
• Maintain a tracking spreadsheet or database to monitor asset status (e.g., reviewed, approved, migrated)
• Support quality assurance by checking links, formatting, and content accuracy post-migration

Digital Content Support

• Assist with updates to web pages and landing pages
• Upload and format content within the CMS

Additional Job Description

Qualifications

• Currently enrolled FGCU student (Marketing, Communications, Digital Media, or related field preferred)
• Strong organizational skills and attention to detail
• Familiarity with Microsoft 365 and basic digital tools
• Experience with content management systems (CMS) and/or website platforms is a plus
• Basic understanding of file management, naming conventions, and digital asset organization
• Ability to manage multiple tasks and meet deadlines

Preferred Skills

• Experience with Adobe Creative Suite, Canva, or similar tools
• Strong written and verbal communication skills

Learning Outcomes

• Gain hands-on experience in website redesign and digital asset management
• Develop organizational systems for large-scale content projects
• Build foundational skills in marketing operations and digital communications
• Understand brand standards and user experience principles

FGCU is a State University System of Florida member and an Equal Opportunity and Equal Access employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or protected veteran status.