Student Marketing Director - Gonzaga University

Follett Corporation; Spokane (WA); Hybrid; USD 1,653,000 - 4,676,000; Full time

Job summary

Follett Higher Education in Spokane, WA is seeking a Student Marketing Director to lead local marketing tactics on campus, via in-store and social media efforts, driving traffic, awareness, and sales for campus stores. Responsibilities include social media, content creation, and coordinating with campus partners.

You will work with the Senior Social Media Manager, develop local calendars, measure performance, and support national marketing initiatives.

Qualifications

• Must be enrolled as a student at the university offering this position.
• Sophomore or Junior status.
• Able to work 20 hours per week.
• Creative thinker with a keen eye for engaging content.
• Up-to-date knowledge of social media trends, algorithms, and best practices.
• Self-starter who takes the initiative.
• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Able to build and present reports showing performance and allow leadership to track results.
• Ability to manage and work within a local budget.
• Proficient in Microsoft Office Suite; Canva Pro and CapCut Pro are a plus.
• Evening and weekend work may be required.
• Physical ability to sit, stand, walk, lift, carry, push, and pull; operate office equipment.

Responsibilities

• Adapt social media strategies to enhance brand awareness and drive traffic in-store and online on platforms (Facebook, TikTok, Instagram, Snapchat, Twitter/X, YouTube, LinkedIn).
• Execute on guidance from the Senior Social Media Manager.
• Create regular, original content for social media including copy, video, live streams, and photography.
• Manage time and projects with a team content calendar and approval process.
• Grow social media audiences using promotions, partnerships, and other tactics.
• Analyze performance metrics weekly to refine content creation for outcomes.
• Collaborate with other Student Marketing Directors, influencers, athletes, and administrators to drive traffic to the store.
• Meet regularly with the Senior Social Media Manager on campaigns and best practices.
• Respond to customer service inquiries on social media and the website.
• Engage university staff to support campus store traffic and events.
• Develop a local marketing calendar highlighting campus events and non-event weeks.
• Track tactics and execution for campaigns, store events, and local initiatives.
• Liaise with in-house creative/production to develop marketing collateral.
• Develop relationships with school contacts to engage support for local initiatives and share opportunities.
• Coordinate with OTC marketing partners for strategy execution.
• Meet Campus Store Director/Manager regularly on the marketing calendar.
• Generate and activate in-store events and manage marketing operations to increase foot traffic.
• Support national marketing initiatives at the store level.
• Maintain in-store signage, online image, and EDU compliance.
• Other duties as assigned.

Skills

Social media marketing

In-store marketing

Content creation

Brand awareness

Campaign analytics

Budget management

Education

Enrollment as student

Tools

Canva Pro

CapCut Pro

Microsoft Office

Job description

#26-30594

Spokane, Washington, United States

Job Description

Position Overview

Join the Follett Team where employees are valued, respected, and offered career paths throughout its many campus locations.

Follett Higher Education is a leading educational service provider and omnichannel retailer, providing students, faculty, staff, parents, and fans with the course materials, learning tools, and retail services needed to successfully support the collegiate journey. Follett Higher Education supports over 6 million students through its 1,100 physical and 1,750 eCommerce campus stores across North America.

The Student Marketing Director will lead local marketing tactics on campus, via in-store and social media efforts, driving traffic, overall awareness, and sales for campus stores.

Responsibilities

Social Marketing:

• Adapt social media strategies to enhance brand awareness and drive traffic in-store and online on various platforms (Facebook, TikTok, Instagram, Snapchat, Twitter/X, YouTube, LinkedIn, etc.).
• Execute on guidance provided by the Senior Social Media Manager.
• Create regular, original, on-brand content for social media, including copy/storytelling, video, live streams, and photography.
• Manage time and projects by utilizing a team content calendar and submitting content for approval at least 1 week in advance.
• Grow social media audiences on all platforms with the use of promotions, contests, partnerships, and other effective tactics.
• Analyze performance metrics and trends on a weekly basis to refine content creation for optimal outcomes.
• Collaborate with other Student Marketing Directors, influencers, athletes, and administrators through social media content to establish meaningful connections and drive traffic to the store.
• Meet regularly with the Senior Social Media Manager on campaigns, social media best practices, etc.
• Respond to customer service inquiries on social media and through the website.

In-Store Marketing:

• Engage university administrators to support and drive traffic to the Campus Store.
• Develop a local marketing calendar and execution plan that includes key campus events (sports, graduation, etc.) in addition to creating excitement for non-key event weeks.
• Track marketing tactics and execution for campaigns, store events, and local initiatives.
• Act as the liaison between the store and the in-house creative/production team to develop desired marketing collateral to support local marketing efforts.
• Develop relationships with school contacts, including marketing, admissions, alumni, athletics, etc., to engage support for sharing of local initiatives to drive commissionable sales.
• Discuss local strategy with OTC marketing partners for execution of strategy.
• Meets regularly with the Campus Store Director/Manager on the local marketing calendar.
• Generate and activate in-store events and manage marketing operations to increase foot traffic to the store during non-event times, including NIL opportunities, scavenger hunts, etc.
• Supports national marketing initiatives at the store level.
• Maintain in-store signage, online image maintenance, and EDU compliance.

Other duties as assigned.

Requirements

• Applicants must be enrolled as students at the university where this position is being offered.
• Sophomore or Junior.
• Applicants must be able to work 20 hours a week.
• Creative thinker with a keen eye for engaging content.
• Ability to thrive in a fast-paced, dynamic, and entrepreneurial environment.
• Up-to-date knowledge of social media trends, algorithms, and best practices.
• Self-starter who takes the initiative.
• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Able to build and present reports on your efforts that show an evaluation of your performance and provide leadership with the ability to track results.
• Ability to manage and work within assigned local budget.
• Proficient in Microsoft Office Suite.
• Background in Canva Pro and CapCut Pro is a plus!
• It requires some evening and weekend work to oversee events and manage and complete projects based on the needs of the business.
• Ability to sit, stand, walk, lift, carry, push, and pull. Handle objects: conventional computer hardware and office supplies.

Work Environment: This position primarily involves in-store content creation, with optional remote work opportunities available during school breaks (e.g., spring break and summer break).

International Students:Will need to work with their school to acquire the required work authorization documentation.

Pay Range

The estimated pay range for this job. Disclosing pay information promotes competitive and equitable pay. The actual pay rate will depend on the person's qualifications and experience. $12.00 - $33.94 / hour

Pay Transparency

The annual salary/hourly rate range has been established based on the role, experience, skill set, and location. The exact starting salary/hourly rate within the range will depend on the role and the local market. This position may be eligible to participate in one of the Company’s incentive plans. The amount of any incentive payment varies and is subject to the terms and conditions of the applicable incentive plan. We offer a comprehensive benefits package which includes medical, dental, vision, disability, wellness programs, 401(k) plan, flex spending, paid holidays, and paid time off. Eligibility for benefits is governed by the applicable policies and plan documents.

Equal Opportunity Employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Follett Higher Education is a drug-free workplace environment.

EEO is the Law