Student Marketing Analyst Specialist

Arizona State University; United States; On-site; USD 21,000 - 34,000; Part time

Benefits offered by this job

Cell phone reimbursement

Hands-on experience

Professional development plans

Networking with ASU leaders

LinkedIn Learning access

Skills workshops

Job summary

Arizona State University in the United States seeks a data-driven Student Marketing Analyst Specialist to join the Marketing Analytics team. You will collect, analyze and interpret marketing data to inform strategy and optimize digital campaigns, dashboards and reports for stakeholders.

This role requires familiarity with website analytics, SEO, paid media, and 1+ year in marketing analytics, plus Google Analytics certification.

Qualifications

• Currently pursuing a degree in marketing analytics at ASU.
• Minimum of 1+ years in marketing analytics.
• Certified in Google Analytics.

Responsibilities

• Data collection and analysis across multiple sources.
• Track ROI, conversions, and KPIs for campaigns.
• Develop reports and presentations summarizing performance.
• Collaborate with the marketing team to optimize campaigns.
• Evaluate A/B tests for effectiveness of strategies.
• Create dashboards and data visualizations for stakeholders.

Skills

Quantitative analysis

Qualitative analysis

Problem solving

Website analytics

SEO familiarity

Campaign optimization

Data visualization

Communication

Education

Pursuing degree in marketing analytics at ASU

Tools

Google Analytics

Google Tag Manager

Google Search Console

Optimizely

Salesforce Marketing Cloud

Job description

Student Marketing Analyst Specialist

We are seeking a data-driven Student Assistant, Marketing Analyst Specialist to join our marketing data analytics team. The ideal candidate will be responsible for collecting, analyzing, and interpreting marketing data to inform strategic decision-making and optimize digital environments and marketing campaigns. As a key member of the Data, Analytics, and Insights (DAI) team, you will collaborate with other team members to align our efforts with business objectives and deliver value to our stakeholders. The Marketing Analyst Specialist will play a crucial role in measuring marketing performance, identifying trends, and uncovering actionable insights to drive business growth. This position will require approximately 20 hours per week.

What you’ll do

• Data collection and analysis: Collect and analyze marketing data from various sources, including website analytics, search engine optimization, social media, communications, paid media, and CRM systems.
• Performance measurement: Track and measure the effectiveness of marketing campaigns and digital environments, including ROI, conversion rates, and other key performance indicators (KPIs).
• Reporting and insights: Develop comprehensive reports and presentations that summarize marketing performance, highlight key trends, and provide actionable recommendations to improve effectiveness of campaigns and digital environments.
• Campaign optimization: Collaborate with marketing team members to optimize marketing campaigns based on data-driven insights.
• A/B testing analysis: Evaluate A/B tests to measure effectiveness of different marketing strategies and tactics.
• Data visualization: Create visually appealing dashboards and reports to communicate complex data insights to stakeholders.

What you’ll need

• Familiarity with quantitative analysis
• Familiarity with qualitative analysis
• Strong problem‑solving skills and ability to learn new concepts and technologies quickly
• Familiar with concepts related to website performance, search engine optimization, and communications
• Strong leadership, communication, and collaboration skills
• Passion for innovation and commitment to continuous learning

Relevant qualifications

• Currently pursuing a degree (Bachelor’s, Master’s, or Graduate) in marketing analytics or related program at ASU.

Preferred education and experience

• Minimum of 1+ years in marketing analytics
• Completed relevant coursework in areas such as website analytics, search engine marketing and optimization, strategic communications, or related disciplines
• Certified in Google Analytics
• Demonstrate experience in data analytics

Preferred skills and abilities

• Google Analytics, Google Tag Manager, Google Search Console, Optimizely, Salesforce Marketing Cloud

Benefits

• $30 bi-weekly cell phone reimbursement
• Hands‑on experience in a professional environment
• Professional development plans
• Opportunity to network with ASUEP leaders and other ASU students
• Access to LinkedIn Learning and their 8,000+ courses
• Professional skills workshops

About ASU Enterprise Partners

ASU Enterprise Partners is a nonprofit organization whose mission is to provide an ecosystem of services to create solutions and generate resources to extend Arizona State University’s reach and advance its charter. ASU Enterprise Partners supports ASU and several affiliates, including the ASU Foundation for a New American University, ASU Outreach Hub, ASURE, NEWSWELL, Skysong Innovations and University Realty. ASU Enterprise Partners is home to several Centers of Excellence whose purpose is to provide professional services to its affiliates. The Centers of Excellence include Finance, General Counsel, Investments, Public Relations and Strategic Communications, Human Resources, Facilities and Operations, Data Analytics and Insights Planning, Budgeting and Strategy, and Technology and Solutions. At ASU Enterprise Partners We serve ASU and one another with integrity, trust and compassion We engage step up, own it, collaborate We innovate. continuously, fearlessly, make decisions and take risks ASU Enterprise Partners is an Equal Opportunity Employer Who we are: Arizona State University has developed a new model for the American Research University creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes and how they succeed, not by those it excludes. ASU pursues research that contributes to the public good and assumes major responsibility for the economic, social and cultural vitality of the communities that surround it. In order to become that model for the New American University, ASU has undergone some radical changes over the last few years. Like many universities, it has added new buildings, hired new faculty and brought in new students. But, unlike many of its peers, ASU has also undertaken a massive reorganization of the institution. ASU has torn down walls between disciplines and encouraged collaboration among diverse units. ASU has altered the trajectory of the university and reevaluated the role that universities play in society, in the economy and in education at all levels. It has changed the relationship between ASU and the State of Arizona. ASU Enterprise Partners is a nonprofit organization whose mission is to provide an ecosystem of services to create solutions and generate resources to extend Arizona State University’s reach and advance its charter. ASU Enterprise Partners supports ASU and several affiliates, including the ASU Foundation for a New American University, ASU Outreach Hub, ASURE, NEWSWELL, Skysong Innovations and University Realty. ASU Enterprise Partners is home to several Centers of Excellence whose purpose is to provide professional services to its affiliates. The Centers of Excellence include Finance, General Counsel, Investments, Public Relations and Strategic Communications, Human Resources, Facilities and Operations, Data Analytics and Insights Planning, Budgeting and Strategy, and Technology and Solutions. Affiliates: The ASU Foundation for a New American University (ASUF) fosters partnerships between ASU and like-minded individuals, corporations and foundations who believe in ASU’s mission and provide resources for ASU to manifest its charter into meaningful impact. The ASU Outreach Hub is a nonprofit organization that supports the outreach and transactional needs of the ASU public enterprise through marketing and engagement solutions that advance the university and strengthen its brand. It specializes in paid media outreach, data-driven insights and outreach to alumni, donors and targeted corporations. ASURE is a nonprofit applied research and development lab component of ASU's public enterprise that partners with faculty across disciplines to extend ASU's reach and impact for national security innovation. NEWSWELL is a nonprofit organization dedicated to supporting and strengthening local news outlets. NEWSWELL is part of the ASU Media Enterprise at ASU. Skysong Innovations is ASU’s exclusive technology transfer and intellectual property management company responsible for the rapid and wide dissemination of ASU’s discoveries and inventions into the marketplace for the public good. University Realty receives, cultivates, advances and monetizes commercial and residential real estate to support the mission of Arizona State University. The goal of each and every transaction is to bring more resources and more revenue to the table for education. Additionally, ASU Enterprise Partners operates ASU RealmSpark, which acts as the venture capital arm of ASU and invests in charter‑aligned sectors. It finds the best technology on the market and brings it to the university. It also sources the most promising ASU‑affiliated companies and brings them to market. ASU Enterprise Partners employs a diverse team engaged in meaningful work, including fundraisers, designers, scholars, financial wizards, filmmakers, inventors, entrepreneurs and volunteers. Each member brings a different perspective to our vision, yet we share a mission to advance the most innovative university in the country. Advance your career, too. Professional development is highly valued at ASU Enterprise Partners, where employees are encouraged to look across the organization and nurture new areas of interest. Roles often shift as passions are discovered. Employees and eligible dependents enjoy a comprehensive benefits package, including medical, dental and vision insurance; a 401(k) plan; and significant tuition reductions. Details about our comprehensive benefits are available here.