Student Experience Marketing & Communications Lead

Florida Gulf Coast University; North Lake Village (FL); On-site; USD 30,000 - 51,000; Full time

Job summary

Florida Gulf Coast University (FGCU) seeks a Marketing & Communications Coordinator to implement marketing and communications for Student Experience, coordinating projects from planning through completion and ensuring timely, high-quality deliverables.

The role develops content across digital, print, web, social media, photography, and video platforms; coordinates workflows; and ensures branding, accessibility, and standards are met.

Qualifications

• This position requires five years of directly related full-time experience or, as an alternative, a Bachelor's degree from an accredited institution in an appropriate area of specialization and one year of full-time experience directly related to the job functions.
• Professional full-time experience in graphic design, marketing, public relations, website development, or communications.
• Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Access, PowerPoint, Publisher and Outlook).
• Any appropriate combination of relevant education, experience, and/or certifications may be considered.

Responsibilities

• Coordinates marketing projects for assigned areas within Student Experience by managing intake, prioritization, assignment, tracking, and completion of marketing requests through established workflows and project management systems.
• Coordinates the development of marketing and promotional materials across multiple platforms, including graphic design, social media, websites, photography, videography, presentations, reports, and print publications.
• Provides project oversight for marketing initiatives serving multiple assigned Student Experience departments and program areas, monitoring timelines, deliverables, and quality standards while supporting alignment with divisional goals.
• Supervises and develops student marketing staff and graduate assistants through hiring, onboarding, training, project assignment, coaching, performance feedback, and ongoing professional development.
• Reviews, edits, and provides quality assurance for marketing content produced by student staff to ensure consistency, effectiveness, accessibility, and compliance with university branding standards.
• Coordinates and maintains the departmental web presence across more than 50 webpages, ensuring content accuracy, functionality, accessibility compliance, and alignment with university communication standards.
• Coordinates content planning and content management for departmental social media channels and provides guidance and training on social media best practices.
• Creates and coordinates visual media content, including photography, videography, video editing, and multimedia projects that support student engagement, recruitment, educational initiatives, and signature campus programs.
• Serves as a resource for professional staff, student employees, student organizations, and sport club officers on marketing processes, branding requirements, accessibility standards, and communication best practices.
• Coordinates relationships with external vendors and print production partners by preparing production-ready files, communicating project specifications, reviewing proofs, and supporting quality production outcomes.
• Monitors marketing workflows and project outcomes, identifies opportunities for increased efficiency, and recommends improvements that enhance marketing operations within assigned areas.
• Ensures marketing and communication materials comply with university policies, brand standards, licensing requirements, and ADA accessibility guidelines.

Skills

Graphic design

Marketing

Public relations

Website development

Communications

Adobe Creative Suite

Education

Bachelor's degree

Tools

Adobe Creative Suite

Job description

Florida Gulf Coast University (FGCU) seeks a Marketing & Communications Coordinator to implement marketing and communications for Student Experience, coordinating projects from planning through completion and ensuring timely, high-quality deliverables.

The role develops content across digital, print, web, social media, photography, and video platforms; coordinates workflows; and ensures branding, accessibility, and standards are met.