Student Assistant - Social Media/Marketing

Theuniversityunion

Sacramento (CA)

On-site

USD 25,000 - 46,000

Part time

14 days+

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Job summary

The Department of Industrial Relations (DIR) Creative Team seeks a Social Media/Marketing Student Assistant to support our mission through engaging visual content. This part-time, off-campus role requires portfolio samples and a student status with enrollment in an affiliated college.

Responsibilities include creating graphics and short-form videos, drafting captions, maintaining content calendars, and posting via Sprout Social and Meta. Flexible hours Monday–Friday, 8 AM–5 PM, in California.

Qualifications

Must be a college student attending classes during the regular term.
Enrollment in an accredited college/university on our affiliation list.
Must submit portfolio or samples of posted work.
Experience creating content for social platforms.
Knowledge of social media best practices and trends.
Experience with Adobe Creative Cloud, including Adobe Express.
Familiarity with Sprout or similar scheduling tools.
Strong writing, editing, and organizational skills.
Experience using Microsoft Office.

Responsibilities

Create social media graphics and digital content using brand templates.
Draft captions for posts across department platforms.
Assist in filming and editing short-form video content.
Repurpose reports and newsletters into social content.
Maintain monthly content calendars and posting schedules.
Prepare content for scheduling using Sprout Social and Meta.
Coordinate with Creative Services to gather assets.
Track deadlines and publishing dates.
Organize the social media content library.
Research trends and topics for campaigns.
Monitor channels and flag issues.
Assist with analytics reports.
Contribute ideas in planning sessions.
Apply accessibility best practices.
Cover department events and activities.

Skills

Social media content

Copywriting

Video editing

Content calendars

Analytics basics

Education

Undergraduate student status

Enrolled in college/university

Tools

Adobe Creative Cloud

Sprout Social

Microsoft Office

Video editing tools

Job description

Base Pay $18.27 - $33.52 / Hour
Job Category Part-time, Off-campus , Department of Industrial Relations
Employee Type Student Assistant
Manage Others No

Description

The Department of Industrial Relations (DIR) Creative Team is seeking to hire one talented and motivated Social Media/Marketing Student Assistant to support our mission of delivering impactful visual content. This role offers an unparalleled opportunity to develop your skills, work on meaningful projects, and collaborate with a team of professionals who are dedicated to excellence. Must submit portfolio or samples of posted work.

Requirements

Conditions of

Employment

This is a part-time, temporary, non-benefited, student position. Employment in all positions with University Enterprises, Inc. is dependent upon the mutual consent of University Enterprises, Inc. and the employee. This means that either University Enterprises, Inc. or the employee can, at any time, terminate the employment relationship at will, with or without cause.

Depending on the type of position you are applying for, a pre-employment background check consisting of one or more of the following may be conducted: employment history, professional references, criminal check: educational verification (degree, license, or official transcript) or DMV clearance. Applicants will be required to pass required pre-employment checks to the satisfaction of University Enterprises, Inc. (UEI) and the hiring Agency or Department.

UEI does not allow students to hold more than one UEI Job at a time, or work in more than one account per pay period. UEI employees who are considering leaving their current UEI Student assistant position for a different UEI student assistant position should inform their supervisor in writing and provide at least a week’s notice.

UEI is not a multi-state employer. UEI only employs candidates who live and work in the state of California. If selected for the position you must reside in California and all work must be performed in the state of California throughout the course of employment.

Prerequisites

Must be a college student attending classes during the regular term (Fall, Spring and Winter, if applicable), at one of the accredited colleges or universities on our affiliation list.

Students must be enrolled in at least: six-semester units or nine quarter units for undergraduate students; four-semester units or six quarter units for graduate students.

Students declared major must match the major(s) listed in the job posting.

Majors/Fields of Study

Social Media, Digital Media, Graphic Design, Marketing, Public Relations, or Communications.

Work Schedule

Flexible workdays and work hours, Monday - Friday, between 8 AM - 5 PM. The final work schedule will be determined by the supervisor.

Additional Work Schedule

Student Assistant and Graduate Assistant employees generally work up to 24 hours per workweek (Sunday - Saturday) during the academic year and up to 40 hours per workweek during breaks; (winter, spring, and summer).

Compensation

$18.27- $33.52 per hour

Minimum Qualifications

Proof of application for, or enrollment as a student in, an appropriate college or university program.
For a Graduate Student, registration as a graduate student in a college or university of recognized standing. (Persons appointed during the summer months must produce evidence of eligibility for such registration in the following enrollment period).
Proof of application for, or enrollment in, a college curriculum preparing for upper division status in an engineering, architectural or landscape architectural curriculum leading to a bachelor's or advanced degree.
Must submit portfolio or samples of posted work.
Experience creating content for Instagram, Facebook, LinkedIn, and X platforms.
Knowledge of social media best practices and current trends.
Experience with Adobe Creative Cloud, including Adobe Express.
Experience creating graphics, short-form videos, and digital marketing materials.
Familiarity with social media scheduling and management tools, preferably Sprout.
Strong writing, editing, proofreading and organizational skills.
Experience using Microsoft Office (Word, Excel, PowerPoint, Outlook).

Preferred Qualifications

Individuals who are, or have been, a dependent child in foster care, a homeless youth or a formerly incarcerated youth as defined by Government Code section 18220 are encouraged to apply and will be given priority. Please note that prior to appointment, individuals claiming preference under one of these categories will be required to furnish documentation establishing their eligibility.

Duties and Responsibilities

Create social media graphics, promotional materials, and digital content using approved department brand templates and guidelines.
Draft captions and supporting copy for social media posts across department platforms, ensuring content is clear, engaging, and consistent with approved messaging.
Assist with creating short-form video content, including filming, basic editing, captioning, and formatting videos for different social media platforms.
Repurpose existing reports, newsletters, videos, webpages, and other department materials into engaging short-form social media content.
Assist with developing and maintaining monthly social media content calendars, including tracking planned campaigns, events, awareness dates, and scheduled posts.
Prepare approved social media content for scheduling and posting using Sprout Social, Meta, and other department-approved social media tools.
Coordinate with Creative Services staff and department programs to gather photos, graphics, videos, copy, and other materials needed to complete social media assignments.
Track social media assignments, deadlines, approvals, and posting dates to help ensure content is completed and published on schedule.
Organize and maintain the department’s social media content library, including graphics, photos, videos, templates, and other digital assets.
Research social media trends, hashtags, platform features, awareness dates, and relevant topics that may support department campaigns and messaging.
Monitor department social media channels for comments, mentions, questions, and emerging conversations. Identify items that may require attention and bring them to the social media lead.
Track social media performance metrics, including reach, impressions, engagement, video views, clicks, and audience growth. Assist with preparing regular analytics reports and identifying high-performing content.
Participate in brainstorming and planning sessions and contribute ideas for social media campaigns, graphics, videos, and other digital initiatives.
Apply accessibility best practices to social media and digital content, including alternative text, video captions, readable graphics, and accessible formatting.
Assist with social media coverage of department events, outreach activities, webinars, public meetings, and other approved activities, including capturing photos and video and developing content for department social media channels.

Physical Requirements

Sit for extended periods; frequently stand and walk; manual dexterity and hand-eye coordination; corrected hearing and vision to normal range; verbal communication; use of office equipment including computer workstations, telephones, calculators, copiers, printers, and scanners with or without reasonable accommodation.

Working Conditions

Work is performed in an office environment.

Summary

The Department of Industrial Relations (DIR) protects and improve working conditions in California for more than 18 million workers and helps employers follow labor laws.

Visit our website to learn more: https://www.dir.ca.gov/

Additional Information