Strategy & Planning Manager | Political, Midwest

AI Digital; Midwest (WY); Hybrid; USD 60,000 - 90,000; Full time

Job summary

AI Digital is seeking a Digital Media Planner to design and execute digital media strategies across display, search, social, programmatic, and video. You will allocate budgets and ensure briefs come to life beyond expectations.

Collaborating with Growth and Customer Success, you will guide campaigns to success, contribute to new business pitches, and deliver industry insights with actionable recommendations to keep clients ahead of the curve.

Qualifications

• 2+ years in digital planning or media planning at an ad/digital agency.
• Strong understanding of digital advertising platforms and trends.
• Experience developing and executing digital media plans across display, search, social, programmatic, and video.
• Proficiency with Google Ads, Facebook Ads Manager, DV360, and programmatic DSPs.
• Experience analyzing campaign data to measure and optimize performance.
• Knowledge of best practices and emerging digital marketing technologies.
• Fluent English (B2+)

Responsibilities

• Shape the future by designing digital media strategies and budgeting for campaigns.
• Collaborate with Growth and Customer Success to implement strategies across teams.
• Play a key role in new business pitches and align proposals with client goals.
• Develop industry insights and present updates with actionable takeaways.
• Stay ahead of trends and propose innovative strategies to outpace competitors.

Skills

Digital planning

Media planning

Campaign analysis

Fluent English (B2+)

Tools

Google Ads

Facebook Ads Manager

Display & Video 360

Programmatic DSPs

Job description

• Shape the Future: Design digital media strategies, allocating budgets to power key campaigns, and ensure every brief comes to life in ways that exceed expectations.

• Collaborate and Innovate: Work hand-in-hand with our Growth and Customer Success teams to bring your strategies to life. You'll be the go-to expert, guiding our teams toward seamless campaign success.

• Win New Business: Be an integral part of our new business pitches! Your insights will help shape proposals and ensure they align perfectly with client goals.

• Industry Insights Guru: Develop category overviews, track industry trends, and present compelling updates infused with actionable takeaways and strategic recommendations to keep our clients ahead of the curve.

• Stay Ahead: Always keep your finger on the pulse of industry trends, emerging tech, and best practices. Propose bold, innovative strategies that put us ahead of the competition.

• Proven experience (2+ years) in digital planning, media planning, or a related role within an advertising agency or digital marketing agency.

• Strong understanding of digital advertising platforms, technologies, and trends.

• Experience in developing and executing digital media plans across various channels, such as display, search, social media, programmatic, and video.

• Proficiency in using digital advertising tools and platforms, such as Google Ads, Facebook Ads Manager, Display & Video 360, and programmatic DSPs.

• Experience in analyzing campaign data and performance metrics to measure effectiveness and optimize campaigns.

• Knowledge of industry best practices, emerging digital marketing trends, and new technologies.

• Fluent English (B2+)

• Team: Planning: MidWest/Political Rashid Orudzhev