Strategy Manager (AdTech)

MGID; United States; Remote; USD 160,000 - 260,000; Full time

Job summary

MGID is seeking a Strategy Manager to shape MGID's medium- to long-term strategy and translate priorities into concrete initiatives. You will partner with the COO and lead cross-functional teams across product, commercial, data/BI, and operations in a remote-first environment.

You will build and present investment cases, develop valuation models, and drive alignment across geographies to deliver measurable outcomes and sustained growth.

Qualifications

• 10+ years in strategy, corporate development or related roles in international tech scale-ups.
• Experience in ad-tech or programmatic advertising is a strong plus.
• Proven record presenting strategic cases with internal impact.
• Strong financial modeling including DCF, NPV, IRR in Excel.

Responsibilities

• Lead MGID's 3- to 5-year strategy and strategic direction.
• Evaluate product/portfolio strategies and growth potential.
• Embed customer-centric frameworks into planning and roadmaps.
• Lead evaluations of investments, stand-alone opportunities, and M&A.
• Own and evolve evaluation models with consistent application.
• Cascade strategy into prioritized projects with clear ownership.
• Define KPIs and governance for strategic workstreams.
• Monitor progress and adapt plans to changing conditions.
• Conduct market, competitor, and customer analysis to inform choices.
• Present recommendations to senior leadership with evidence-based insights.

Skills

Strategy leadership

Financial modeling

Executive communication

Cross-functional collaboration

Market analysis

Job description

MGID is a global advertising technology company and pioneer in native advertising, operating a programmatic platform that connects advertisers and publishers across 200+ countries. The company runs a real-time bidding (OpenRTB) business model with AI-powered targeting and content recommendation widgets, serving hundreds of millions of users monthly.
MGID is seeking a Strategy Manager to help define and execute the company's multi-year strategic direction, with a strong focus on shifting from a product-led to a customer-value-led mindset, evaluating strategic product and investment opportunities, and cascading strategy into prioritized, cross-functional initiatives.

This role sits within a fast-moving, data-driven ad-tech environment and reports to the COO.

Role Purpose

The Strategy Manager will act as a key strategic partner to the COO and leadership team, responsible for shaping MGID's medium- to long-term strategy, evaluating strategic options for products and markets, and ensuring that strategic priorities are translated into concrete, prioritized projects with clear ownership and measurable outcomes.

Who You Are:

• 10+ years of experience in strategy, corporate development, or related roles within international tech scale-ups or high- growth environments; ad-tech or programmatic advertising experience is a strong plus.

• Proven track record in a top-tier consulting firm (e.g., McKinsey, BCG, Bain, Big Four strategy practices) or equivalent strategic role in a tech company.

• Hands‑on experience preparing and presenting successful strategic cases with visible internal impact, such as new market entry, product portfolio optimization, or major investment decisions.

• Strong financial modeling skills, including practical experience with valuation methods such as DCF, NPV, and IRR, and the ability to build and maintain investment models in Excel.

• Experience working cross‑functionally with product, commercial, data/BI, and operations leaders in a fast‑paced, remote‑first environment.

• Excellent analytical, communication, and stakeholder management skills; able to influence senior audiences and drive alignment across geographies.

• Self‑starter mindset: ready to operate as an individual contributor who can both design strategy and execute hands‑on.

What You'll Do:

Corporate & Product Strategy

• Lead the identification and articulation of MGID's overall strategy and strategic direction for the next 3-5 years, aligning with business focus and growth trajectory.

• Evaluate strategic perspectives for specific products and portfolios, assessing market exposure, competitive dynamics, and growth potential.

• Support the shift from a product‑led to a customer‑value‑led company by embedding customer‑centric frameworks into strategic planning, prioritization, and roadmap decisions.

Investment & Business Evaluation

• Lead evaluations of stand‑alone investment opportunities, including new products, markets, partnerships, and M&A, and prepare robust business cases with clear financial impact assessments.

• Own and evolve company evaluation models, including DCF, NPV, IRR, and scenario analysis, and ensure consistent application across strategic and investment decisions.

• Support participation in accelerators and corporate venture initiatives to identify and select startup investments that drive business growth and strategic synergy.

Strategy Execution & Prioritization

• Cascade corporate strategy into granular projects and initiatives, working closely with the CPO, CRO, and BI Director on prioritization, resourcing, and sequencing.

• Define KPIs and performance frameworks to track strategy implementation and outcomes, and establish governance and reporting routines for strategic workstreams.

• Monitor progress, adapt plans in response to changing market conditions, and recommend corrective actions to keep strategic initiatives on track.

Strategic Analysis & Advisory

• Conduct market, competitor, and customer analysis to inform strategic choices and identify opportunities and risks.

• Facilitate scenario planning and stress testing to assess strategic resilience under different market and regulatory conditions.

• Present strategic recommendations and status updates to senior leadership, influencing decision‑making with clear, evidence‑based insights.

At MGID, we thrive on innovation, collaboration, and a passion for AdTech. Our culture is built on openness, transparency, and a shared drive for excellence. We empower our teams to take bold steps, embrace challenges, and grow together in a dynamic, people‑first environment. Here, your ideas matter, your contributions are valued, and your potential has no limits. Join us and shape the future of digital advertising!

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