Global Senior Campaign Manager

Strategy; Tysons (VA); On-site; USD 104,000 - 187,000; Full time

Job summary

Strategy is seeking a Senior Campaign Manager to build and run the integrated campaign engine for Strategy. This is a senior individual contributor role for a marketer who can shape messaging and coordinate cross-functional input to bring campaigns to market.

Location is Tysons Corner, VA, onsite Monday through Thursday. You will own the global campaign calendar, align with sales, field marketing, partner marketing, and product teams to generate pipeline and accelerate deal velocity.

Qualifications

• 7+ years of B2B marketing with 3+ years running integrated campaigns.
• Ability to develop campaign messaging and positioning for buyers.
• Proven multi-channel campaigns that deliver measurable pipeline.
• Strong knowledge of enterprise buyer journeys and mid-funnel motion design.
• Experience segmenting campaigns by region, industry vertical, and customer segment.
• Comfort acting as campaign quarterback, coordinating stakeholders and calendar.
• Excellent writer; can edit copy or direct others when scaling.
• Proficiency with marketing automation, Salesforce, and analytics tools.

Responsibilities

• Own integrated campaign strategy and execution across channels.
• Develop messaging frameworks and regional adaptations.
• Coordinate cross-functional execution with creative, content, web, ops, and regional teams.
• Align campaigns with pipeline priorities and territory plans.
• Collaborate with product teams to bring new launches to market.
• Define KPIs and report on pipeline, MQL-to-SQL, and revenue targets.
• Analyze results and optimize messaging and channel mix.

Skills

B2B marketing

Integrated campaigns

Campaign messaging

Cross-functional collaboration

Copywriting

Marketing automation

Salesforce

Campaign analytics tools

Education

Bachelor's degree or equivalent experience

Tools

Marketo

HubSpot

Salesforce

Campaign analytics tools

Job description

Strategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. We don't just follow trends—we set them and drive change. As a market leader in enterprise analytics and AI software, we've pioneered the BI and analytics space, empowering people to make better decisions and revolutionizing how businesses operate. We are now also at the forefront of AI disruption, providing data via our enterprise semantic layer to AI agents, tools, and platforms.

But that's not all. Strategy is also leading a groundbreaking shift in digital assets, adopting bitcoin as our primary treasury reserve asset in 2020. Since then, we have issued innovative bitcoin-backed securities and have been the leader in bitcoin treasury companies. This visionary move has helped us build a fortress balance sheet, and is solidifying our position as a forward-thinking, innovative force in the market.

Our people are the core of our success. At Strategy, you'll join a team of smart, creative minds working on dynamic projects with cutting-edge technologies. We thrive on curiosity, innovation, and a relentless pursuit of excellence.

Our corporate values—bold, agile, engaged, impactful, and united—are the foundation of our culture. As we lead the charge into the new era of AI and financial innovation, we foster an environment where every employee's contributions are recognized and valued.

Join us and be part of an organization that lives and breathes innovation every day. At Strategy, you're not just another employee, you're a crucial part of a mission to push the boundaries of analytics and redefine financial investment.

Job Description

Global Campaign Manager (Snr or Director level)

Reports to: VP, Global Field Marketing

Location: Tysons Corner, VA (HQ)

About the role

We're hiring a Senior Campaign Manager to build and run the integrated campaign engine for Strategy. This is a senior individual contributor role for a marketer who can operate at both altitudes: shaping the message and positioning that anchors a campaign, and including content and cross-functional input required to bring it to market.

You will own the global campaign calendar, ensuring that what we say, where we say it, and who we say it to is coordinated across regions, segments, and verticals. You'll be the connective tissue between sales, field marketing, partner marketing, creative, and product teams — translating business priorities into campaigns that generate pipeline and accelerate deal velocity.

This role is central to how we show up in market. If you're energized by building narrative frameworks, structuring campaigns from scratch, and running them end-to-end with measurable pipeline impact, we want to talk.

Location: This is a fully onsite position based in our Tysons Corner, VA office and requires employees to work from the office Monday through Thursday.

What you'll do

Own integrated campaign strategy and execution

• Design and execute multi-channel integrated campaigns aligned to pipeline and revenue targets
• Build and maintain the global campaign calendar for customer segments, and target industry verticles.
• Coordinate campaign inputs and outputs across email, social, web, paid media, events, and partner channels so that our voice in market is consistent and cadenced

Develop campaign messaging and narrative

• Craft the core message, narrative, and positioning that anchor each campaign, then adapt it for regional audiences, buyer personas, and vertical use cases
• Translate business priorities and solution capabilities into buyer-facing value propositions that resonate at every stage of the funnel
• Own campaign-level messaging frameworks and ensure downstream assets (web copy, email, sales collateral, event content, social) stay tightly aligned to them

Orchestrate cross-functional execution

• Brief and coordinate creative, content, web, marketing ops, and regional field teams on the assets, timing, and asks each campaign requires
• Partner with sales and sales leadership to align campaigns with pipeline priorities, deal cycles, and territory plans
• Work with partner marketing to integrate co-marketed motions and hyperscaler-led programs into the campaign calendar
• Collaborate with product teams to bring new capabilities and launches to market with sharp, differentiated messaging

Measure, report, and optimize

• Define KPIs for every campaign and report on performance against pipeline, MQL-to-SQL conversion, and revenue targets
• Analyze results, surface what's working, and continuously refine messaging, channel mix, and audience targeting

What you'll bring

• 7+ years of B2B marketing experience, with 3+ years running integrated campaigns in a SaaS or enterprise technology environment
• Demonstrated ability to develop campaign messaging, narrative, and positioning — you can take a raw business priority and turn it into a message that lands with buyers
• Track record of running multi-channel campaigns that generated measurable pipeline
• Strong understanding of enterprise buyer journeys and how to design campaign motions that move opportunities through mid-funnel stages
• Experience segmenting campaigns by region, industry vertical, and customer segment
• Comfort operating as the campaign quarterback — writing briefs, herding cross-functional stakeholders, and holding a global calendar together
• Excellent writer and editor; can craft copy directly when needed and can direct others when scaling
• Proficiency with marketing automation (Marketo, HubSpot, or similar), Salesforce, and campaign analytics tools
• Bachelor's degree or equivalent experience

Nice to have

• Background running vertical or ABM-oriented campaigns in Retail, FSI, or other regulated industries
• Experience with hyperscaler or SI co-marketing programs

Compensation

The base salary range for this role is $103,900 to $186,900 and represents a good faith estimate of the range at the time of posting. Strategy maintains broad salary ranges to account for differences in skills, experience, qualifications, internal peer equity, market conditions, and business needs.

Candidates are typically placed within the range based on these factors, and it is not common for individuals to be hired at or near the top of the range. The posted range reflects base salary only. Eligible employees may also participate in bonus programs, sales incentives, equity awards, and comprehensive benefits, as applicable.

Additional Information

Strategy is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, gender, sex, sexual orientation, gender identity, disability, veteran status, age, genetic information, or any other legally-protected basis.

Strategy provides reasonable accommodation for qualified individuals with disabilities in the hiring process. If you have any difficulty using our online system and you need an accommodation due to a disability, you may contact us about your interest in employment at [e-mail].

Visit Strategy’s Careers page for additional information.