Strategy & Informatics Intern: Data-Driven Marketing

Publicis Groupe; Chicago (IL); Hybrid; USD 21,000 - 30,000; Full time

Benefits offered by this job

Professional development

Networking opportunities

Hands-on training

Job summary

Epsilon, a global data, technology and services company, seeks a Strategy and Informatics Intern to help develop data-informed strategies and marketing experiences that improve outcomes. You’ll work with cross-functional teams across campaign strategy, audience insights, and performance measurement, with a hybrid schedule of two days in the office.

You’ll contribute to audience definition, segmentation, personalization, and campaign planning, while supporting marketing materials and reporting.

Qualifications

• Pursuing a bachelor’s degree in Marketing, Communications, Business, Advertising, Psychology, Analytics, or related field.
• Interest in marketing, strategy, customer behavior, digital media, or data-driven decision-making.
• Strong written, verbal, and visual communication skills.
• Curiosity and ability to translate research or data into clear ideas and recommendations.
• Strong organization, time-management, and prioritization skills.
• Attention to detail and ability to manage multiple assignments in a fast-paced environment.
• Collaborative approach and ability to build cross-functional relationships.
• Initiative, creativity, resourcefulness, and a willingness to learn.

Responsibilities

• Support the development and execution of marketing and customer engagement strategies aligned with business and client goals.
• Conduct market, audience, customer, and competitive research to identify trends and opportunities.
• Translate data and insights into clear, actionable recommendations.
• Assist with audience definition, segmentation, personalization, messaging, and campaign planning.
• Contribute to the creation of marketing materials such as presentations, sales collateral, case studies, website content, campaign briefs, and performance reports.
• Collaborate with Marketing, Strategy, Product, Sales, Creative, Analytics, and other cross-functional partners.
• Help coordinate campaign execution across owned, paid, and earned channels.
• Monitor campaign or program performance and assist with reporting, analysis, and optimization.
• Help maintain consistent messaging across communications, promotions, campaigns, and events.
• Present ideas, findings, and recommendations to team members and project stakeholders.

Skills

Marketing

Strategy

Audience insights

Data-driven decisions

Communication

Cross-functional collaboration

Presentation skills

Education

Bachelor's degree (Marketing/Business/Communications or related)

Tools

CRM

Marketing tools

Job description

Epsilon, a global data, technology and services company, seeks a Strategy and Informatics Intern to help develop data-informed strategies and marketing experiences that improve outcomes. You’ll work with cross-functional teams across campaign strategy, audience insights, and performance measurement, with a hybrid schedule of two days in the office.

You’ll contribute to audience definition, segmentation, personalization, and campaign planning, while supporting marketing materials and reporting.