Strategy & Analytics - Marketing Auto Coord

Spurs Sports & Entertainment; San Antonio (TX); Hybrid; USD 52,000 - 66,000; Full time

Job summary

Spurs Sports & Entertainment (SS&E) is seeking a Marketing Auto Coord to drive fan engagement and automate communications across Spurs franchise and venues. You will implement automation processes, support marketing goals, and improve database practices, leveraging AI where beneficial.

Responsibilities include designing multi-channel email journeys, maintaining data integrity in HubSpot, and partnering with internal teams to optimize campaigns while upholding GDPR standards and data privacy.

Qualifications

• BA/BS in Communications, Marketing, or related field.
• 2 years of experience in email or database marketing (HubSpot preferred).
• Experience with marketing automation, marketing strategy, email marketing, CRM and ticketing platforms preferred.
• Proficient in Microsoft Office, including strong Excel data handling.

Responsibilities

• Focus on improving email communications and processes, exploring opportunities to reduce unnecessary communications using data-driven insights and AI.
• Assist in improving the quality of the HubSpot database by enforcing data integrity and deliverability procedures.
• Design, build and schedule email sends to database segments in partnership with internal stakeholders.
• Build automated multi-step journeys to replace manual tasks.

Skills

Email marketing

CRM usage

Data-driven decision making

Communication

Education

BA/BS in Communications, Marketing, or related field

Tools

HubSpot

Excel

Job description

At Spurs Sports & Entertainment (SS&E), we work in service of something bigger than ourselves.

To us it is so much more than just a game or concert. It takes all the members of our Spurs team to harness the power of sports and entertainment to create moments that excite, memories that endure, and connections that strengthen our community. SS&E owns and operates the San Antonio Spurs (NBA), Austin Spurs (NBA G-League), and the San Antonio FC (USL), and manages day-to-day operations of the Frost Bank Center, Toyota Field and STAR Complex.

We know that our people are our greatest asset as an organization. We aspire to provide our teams with meaningful work, to live our values -Integrity, Success & Caring -- day-to-day in what we do and foster an inclusive culture for our 1K employee workforce.

Marketing Auto Coord Location: San Antonio, TX/ Non-exempt

Job Summary

This candidate will play a key role in our efforts to focus on fan engagement and automation of communications for Spurs Sports & Entertainment. They will work to establish, support and enforce automation processes/procedures, assist with organizational and marketing goals, and improve general database practices for all franchise and venue communications. This individual will be able to make campaign suggestions based on data-driven analysis and industry trends, with a desire to leverage AI to optimize departmental efficiencies.

In every position, each employee is expected to: demonstrate alignment with SS&E's core values and mission, collaborate with internal/external family members and demonstrate ongoing development.

Who You Are

• A minimum education level of: BA/BS in Communications, Marketing, or related field.
• 2 years of experience in email or database marketing (HubSpot preferred).
• Experience with marketing automation, marketing strategy, email marketing, CRM and ticketing platforms preferred.
• Proficient in Microsoft Office, including a strong background using Excel to sort, filter and bulk update data.
• Ability to prioritize multiple tasks and support multiple high-level positions, while demonstrating autonomy and independence.
• Have a high level of interpersonal skills to handle sensitive and confidential situations and information while demonstrating poise, tact and diplomacy.
• Strong teamwork, attention to detail, communication and innovative proficiency required.
• Familiarity with generative AI tools, and a desire to explore problem-solving and creating efficiency utilizing AI.
• Hybrid work environment: 4 days in office, with the ability to work remotely 1 day per week.

What You'll Do

Duties/Responsibilities (Essential Duties are noted with an (E) at the end of the duty)

• Focus on improving email communications and processes, while seeking new opportunities to reduce or streamline unnecessary communications (based on reporting, research, AB testing, use of AI). (E)
• Assist in improving the quality of our HubSpot database by implementing and enforcing procedures to uphold our data integrity and deliverability. (E)
• Work in partnership with internal stakeholders to design, build and schedule email sends to various database segments. (E)
• Build automated multi-step journeys to replace manual tasks.
• Leverage protocol and best practice to ensure creation of forms and all data capture adhere to GDPR standards.
• Work closely with internal collaborators to streamline Fan Club communications in real-time based on email performance and manage contact database.

Core Competencies

Critical Thinking & Adaptability

• Demonstrates coachability.
• Able to receive & interpret information to come to reasonable conclusions.
• Motivated to try new things and learn new skills.
• Organized with attention to details.
• Able to execute independently and make decisions in a timely manner.
• Can pivot easily based on what the situation requires.

Teamwork & Collaboration

• Team player/good teammate. Actions and contributions help the team succeed.
• Able to represent own interests/work while being fair to others and their areas.
• Partners effectively with others to get work done.
• Takes responsibility and is accountable for individual work.
• Able to adapt to different personalities and working dynamics.
• Establishes and maintains healthy work relationships, effectively gains trust and respect.

Self Awareness & Inclusion

• Awareness and understanding of one's behaviors, beliefs and personality.
• Respects teammates and their contributions.
• Reflects on impact to others and feedback received.
• Learns from mistakes and improves.
• Able to interact with teammates productively.
• Open to change and diverse perspectives.

Communication

• Able to give and receive feedback effectively.
• Delivers information and verifies for understanding.
• Articulates messages in a way that is broadly understandable.
• Maintains open lines of communication.
• Sets and shares goals that structure one's efforts and focus on team's objectives
• Seeks help or clarification when necessary, including additional information or resources.

Physical Requirements

• Stand/Sit/Walk for long periods of time.
• Ability to lift/push/pull 25 lbs. on a regular basis

In every position, each employee is expected to: demonstrate alignment with SS&E's core values and mission, collaborate with internal/external community members and demonstrate ongoing development.

SS&E is an Equal Opportunity Employer

Nothing contained in this job description is intended to be a contract of employment, nor does any information contained here represent a guarantee of employment for a specific duration. Your employment with SS&E is "at will", which means that either you or SS&E may terminate the relationship at any time. Essential functions listed above must be performed with or without accommodations.