Strategy & Analytics - Marketing Auto Coord

San Antonio Spurs; San Antonio (TX); Hybrid; USD 50,000 - 65,000; Full time

Job summary

San Antonio Spurs seeks a Marketing Automation Coordinator to drive fan engagement and automate communications across databases and campaigns. The role focuses on improving email processes, data quality, and AI-assisted efficiencies to support marketing goals.

You will collaborate with internal teams, design campaigns in HubSpot, build automated journeys, ensure GDPR compliance, and optimize fan club communications with real-time data insights. Hybrid work: 4 days in office, 1 remote.

Qualifications

• BA/BS in Communications, Marketing, or related field.
• 2+ years in email or database marketing (HubSpot preferred).
• Experience with marketing automation, marketing strategy, email marketing, CRM and ticketing platforms.
• Proficient with Microsoft Office and Excel for data sorting and updates.
• Ability to prioritize multiple tasks and work autonomously.
• Strong interpersonal skills for confidential situations.
• Teamwork, attention to detail and communication are essential.
• Familiarity with generative AI tools and using AI to improve efficiency.
• Hybrid work: 4 days in office, 1 day remote.

Responsibilities

• Improve email communications and processes while reducing unnecessary communications.
• Improve HubSpot database quality by enforcing data integrity and deliverability.
• Design, build and schedule email sends to database segments.
• Build automated multi-step journeys.
• Ensure forms and data capture adhere to GDPR standards.
• Collaborate to streamline Fan Club communications based on performance.

Skills

Email marketing

Marketing automation

Data analysis

AI tools familiarity

Interpersonal skills

Teamwork

Task prioritization

Autonomy

Education

BA/BS in Communications, Marketing, or related field

Tools

HubSpot

CRM platforms

Ticketing platforms

Microsoft Office / Excel

Job description

Marketing Auto Coord

Location: San Antonio, TX/ Non-exempt

Job Summary

This candidate will play a key role in our efforts to focus on fan engagement and automation of communications for Spurs Sports & Entertainment. They will work to establish, support and enforce automation processes/procedures, assist with organizational and marketing goals, and improve general database practices for all franchise and venue communications. This individual will be able to make campaign suggestions based on data-driven analysis and industry trends, with a desire to leverage AI to optimize departmental efficiencies.

In every position, each employee is expected to: demonstrate alignment with SS&E’s core values and mission, collaborate with internal/external family members and demonstrate ongoing development.

Who You Are:

• A minimum education level of: BA/BS in Communications, Marketing, or related field.
• 2+ years of experience in email or database marketing (HubSpot preferred).
• Experience with marketing automation, marketing strategy, email marketing, CRM and ticketing platforms preferred.
• Proficient in Microsoft Office, including a strong background using Excel to sort, filter and bulk update data.
• Ability to prioritize multiple tasks and support multiple high-level positions, while demonstrating autonomy and independence.
• Have a high level of interpersonal skills to handle sensitive and confidential situations and information while demonstrating poise, tact and diplomacy.
• Strong teamwork, attention to detail, communication and innovative proficiency required.
• Familiarity with generative AI tools, and a desire to explore problem-solving and creating efficiency utilizing AI.
• Hybrid work environment: 4 days in office, with the ability to work remotely 1 day per week.

What You’ll Do:

Duties/Responsibilities (Essential Duties are noted with an (E) at the end of the duty)Focus on improving email communications and processes, while seeking new opportunities to reduce or streamline unnecessary communications (based on reporting, research, AB testing, use of AI).(E)

• Assist in improving the quality of our HubSpot database by implementing and enforcing procedures to uphold our data integrity and deliverability.(E)
• Work in partnership with internal stakeholders to design, build and schedule email sends to various database segments.(E)
• Build automated multi-step journeys to replace manual tasks.
• Leverage protocol and best practice to ensure creation of forms and all data capture adhere to GDPR standards.
• Work closely with internal collaborators to streamline Fan Club communications in real-time based on email performance and manage contact database.

Core Competencies

Critical Thinking & Adaptability

• Demonstrates coachability.
• Able to receive & interpret information to come to reasonable conclusions.
• Motivated to try new things and learn new skills.
• Organized with attention to details.
• Able to execute independently and make decisions in a timely manner.
• Can pivot easily based on what the situation requires.

Teamwork & Collaboration

• Team player/good teammate. Actions and contributions help the team succeed.
• Able to represent own interests/work while being fair to others and their areas.
• Partners effectively with others to get work done.
• Takes responsibility and is accountable for individual work.
• Able to adapt to different personalities and working dynamics.
• Establishes and maintains healthy work relationships, effectively gains trust and respect.

Self Awareness & Inclusion

• Awareness and understanding of one’s behaviors, beliefs and personality.
• Respects teammates and their contributions.
• Reflects on impact to others and feedback received.
• Learns from mistakes and improves.
• Able to interact with teammates productively.
• Open to change and diverse perspectives.

Communication

• Able to give and receive feedback effectively.
• Delivers information and verifies for understanding.
• Articulates messages in a way that is broadly understandable.
• Maintains open lines of communication.
• Sets and shares goals that structure one’s efforts and focus on team’s objectives
• Seeks help or clarification when necessary, including additional information or resources.

Physical Requirements

• Stand/Sit/Walk for long periods of time.
• Ability to lift/push/pull 25 lbs. on a regular basis