Manager, Strategy & Activation

Kepler; New York (NY); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Healthcare/Dental/Vision

Unlimited PTO

401k Contributions

$75/mo Wellness Stipend

$100/mo Mobile Phone Stipend

$50/mo Internet Stipend

$500/yr Annual Learning Stipend

$2,000/yr Annual Tuition Stipend

One‑time $200 New Hire Home Office Equipment Stipend

Parental Leave – 16 week primary caregiver / 6 week secondary caregiver leave

Annual Work From Anywhere 4 weeks per year

Job summary

Kepler in New York is looking for a Manager of Strategy & Activation, who will take charge as a strategic lead across digital performance channels. The role involves building strong client relationships, leading campaign execution, and driving performance improvements. Ideal candidates have 3–5+ years in performance marketing and familiarity with platforms like Google Ads. Compensation includes a base salary of $90,000 - $110,000 with a bonus structure, plus extensive benefits like unlimited PTO and health stipends.

Qualifications

• 3–5+ years of experience in digital media planning, activation, and performance marketing.
• Hands‑on experience across Paid Social, Programmatic/Display, Paid Search, and digital campaign management platforms.
• Strong understanding of performance KPIs, attribution methodologies, audience targeting, and optimization strategies.

Responsibilities

• Serve as a strategic lead across digital performance channels.
• Act as the primary point of contact for assigned clients.
• Lead campaign strategy, planning, activation, and optimization.

Skills

Digital media planning

Paid Social

Programmatic/Display

Performance marketing

Analytical skills

Client communications

Education

Bachelor’s degree in relevant major

Tools

Google Ads

Meta Ads Manager

TikTok Ads

SA360

DV360

The Trade Desk

Job description

Manager, Strategy & Activation

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in‑house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data‑driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

• We’re transparent with our employees. You’ll hear updates on company financials, how we’re performing against bonus goals, and how we’re responding to challenges we face.
• We’re growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
• We’re fun. You’ll work with and learn from the smartest people in the industry and have a blast doing it.

What You Will Do

• Serve as a strategic lead across digital performance channels including Paid Social, Programmatic/Display, Paid Search, Online Video, and emerging digital platforms.
• Act as the primary point of contact for assigned clients; proactively manage communication, elevate issues when needed, and build strong client relationships.
• Partner with clients to understand business goals, KPIs, audience strategies, and competitive dynamics.
• Lead campaign strategy, planning, activation, and optimization across performance media channels to drive measurable business outcomes.
• Oversee campaign execution and collaborate closely with internal channel specialists, ad operations, analytics, and creative teams to ensure flawless delivery.
• Monitor and manage all aspects of campaign performance, pacing, optimization recommendations, and reporting insights.
• Translate performance data into actionable recommendations and strategic narratives for clients and internal stakeholders.
• Lead client status meetings, performance reviews, and strategic planning sessions both remotely and on‑site.
• Manage and mentor a team of 1‑3 Senior Analysts and/or Analysts.
• Drive operational excellence and contribute to process improvements that increase efficiency and campaign effectiveness.

Desired Skills And Experience

• 3–5+ years of experience in digital media planning, activation, and performance marketing.
• Hands‑on experience across Paid Social, Programmatic/Display, Paid Search, and digital campaign management platforms.
• Strong understanding of performance KPIs, attribution methodologies, audience targeting, and optimization strategies.
• Experience with campaign management, reporting, and performance analysis across multiple digital channels.
• Familiarity with platforms such as Google Ads, Meta Ads Manager, TikTok Ads, SA360, DV360, The Trade Desk, or similar media technologies preferred.
• Strong analytical skills; comfort working with large datasets, Excel, reporting tools, and digital measurement platforms.
• Ability to apply innovative thinking to solve complex client marketing challenges.
• Strong ability to build relationships and confidently manage day‑to‑day client communications.
• Excellent presentation, written, and verbal communication skills.
• Strong organizational and time‑management skills with the ability to prioritize in a fast‑paced environment.
• Ability to thrive in an entrepreneurial, collaborative, and team‑oriented culture.
• Bachelor’s degree with relevant major preferred.

Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation

• Base Salary: $90,000 - $110,000
• Target Annualized Discretionary Bonus: 5% ($4,500 - $5,500)
• Target Total Cash: $94,500 - $115,500

Benefits

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One‑time $200 New Hire Home Office Equipment Stipend
• Parental Leave – 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year

Kepler is a people‑first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply; you just might be a great candidate for this role or others.