Strategic Upstream Product Manager (Medical Devices)

Edwards; Irvine (CA); Hybrid; USD 126,000 - 178,000; Full time

Benefits offered by this job

Travel opportunities

Benefits programs

Job summary

Edwards in Irvine, CA is seeking an AI&T Senior Product Manager for Strategic Upstream Marketing. You will shape market strategy for early-stage device programs, build VOC-driven requirements, and partner with R&D, clinical, and regulatory teams.

You will develop differentiated value propositions, engage KOLs, and drive marketing plans across the product lifecycle to support portfolio growth in structural heart disease.

Qualifications

• Bachelor's degree with 8+ years in medical device marketing or healthcare required; Master’s with 6+ years acceptable.
• Experience translating clinical and market insights into actionable marketing strategy and product requirements.
• Strong ability to build relationships with KOLs, physicians, and cross-functional teams.

Responsibilities

• Define upstream marketing needs for early-stage product development projects, including business cases and product requirements.
• Design and execute VOC strategies to define unmet needs and translate into product requirements.
• Develop differentiated value propositions, positioning, and messaging for internal product lines.
• Plan marketing projects with VOCs, physician visits, prioritization, and cross-functional collaboration.

Skills

Market research

VOC strategy

Cross-functional collaboration

Strategic thinking

Communication

Education

Bachelor's Degree in related field

Master's Degree or equivalent in related field

Job description

Edwards in Irvine, CA is seeking an AI&T Senior Product Manager for Strategic Upstream Marketing. You will shape market strategy for early-stage device programs, build VOC-driven requirements, and partner with R&D, clinical, and regulatory teams.

You will develop differentiated value propositions, engage KOLs, and drive marketing plans across the product lifecycle to support portfolio growth in structural heart disease.