Sr Prod Mgr, Marketing

Edwards Lifesciences Gruppe; Irvine (CA); On-site; USD 126,000 - 178,000; Full time

Job summary

Edwards Lifesciences is seeking an AI&T Senior Product Manager for Strategic Upstream Marketing in Irvine, CA. You will define unmet needs, drive VOC programs, and shape product requirements for early-stage device development in structural heart disease.

Lead cross-functional teams with R&D and clinical peers, align messaging, and partner with agencies for assets. Strong clinical insights and strategic thinking are essential for success in this role.

Qualifications

• Experience in medical device marketing or healthcare industries.
• Ability to translate clinical and market insights into actionable marketing strategies.
• Strong communication skills with cross-functional and senior stakeholders.

Responsibilities

• Provide guidance based on market dynamics to NPD teams.
• Design VOC strategies to define unmet needs and product requirements.
• Build trusted relationships with KOLs and physicians across the organization.
• Plan and manage marketing projects, including VOCs and physician visits.
• Review labeling and marketing materials for accuracy and clarity.

Skills

Strategic marketing

Market research

VOC strategies

KOL engagement

Education

Bachelor's degree in related field

Master's degree or equivalent

Job description

AI&T Senior Product Manager – Strategic Upstream MarketingInnovation starts from the heart. Our Advanced Innovation & Technology (AI&T) teams harness the imagination, courage, and resourcefulness to think beyond what’s currently possible, and create solutions for patients many years into the future. If you’re an early-stage innovator, then the Edwards AI&T team is the place for you to take the next steps in your career. We’ll give you the tools and resources you need to create groundbreaking technologies that shape the future of structural heart therapies.Position Summary: This is an exciting opportunity for an innovative marketing professional with product development experience to join the AI&T Strategic Marketing team as we drive patient-focused marketing strategy for early-stage device programs and shape the evolving landscape of solutions for non-valvular structural heart disease. This role defines and drives needs-based upstream marketing activities for early-stage product development projects, including business cases, product requirements, and competitive intelligence initiatives.How you will make an impact:Provide direction and guidance based on expert understanding of internal and external device and market dynamics (e.g., product functionality, lifecycle, voice of customer research, clinical evidence) to new product development (NPD) project teamsDesign, collect, and interpret market research and voice-of-customer (VOC) strategies in order to define unmet needs and product requirements for early-stage product linesBuild trust with key opinion leaders (KOLs) to anticipate the future market environment, changes in economic climate, the onset of new competitors (including substitutes and adjacent players), and future needs for current and future customersPlan and execute marketing projects and activities, with accountability for successful completion, including VOCs, physician visits, needs prioritization, etc. to drive the development of product requirementsSupport technical teams during design validations, usability studies, and the development of instructions for use (IFUs) and physician trainingDrive alignment by influencing with data and effectively collaborating with cross-functional partners, especially R&D and Clinical peersIdentify, track, predict, and prepare for the onset of new competitors including adjacent playersDefine differentiated value propositions, positioning, and messaging for internal product linesPartner with creative agencies for development of product images, animations, and namingReview design control documents and labeling through Marketing lens to ensure accuracy, clarity, and timely executionEffectively showcase internal portfolio of therapies and clinical data for both internal and external audiencesDevelop key relationships with KOLs, physicians, internal leadership, and cross-functional partners across the organization through exceptional communication and collaborationDemonstrate deep understanding of the product development process (PDP), customer needs, and the Heart Failure space, in order to provide insights and inform early-stage product development, claims substantiation, and VOC strategyOther Incidental DutiesThis is an on-site role based in Irvine, CAWhat you will need (required):Bachelor's Degree in related field, 8+ years of relevant work experience in medical device marketing or healthcare industry required ORMaster's Degree or equivalent in in related field, 6+ years of relevant experience in medical device marketing or healthcare industryWhat else we look for (preferred):Medical device experience with a self-starter mindset and track record of flexing as business needs evolveUnderstanding of marketing across the product lifecycle, including clinical, competitive, and physician engagement strategiesAbility to translate complex clinical and market insights into clear, actionable marketing strategies, inputs, and messagesExcellent strategic thinking and communication skills, with the ability to influence cross-functional and senior stakeholdersStrong collaboration skills across marketing, strategy, R&D, clinical, and regulatory teamsAbility to manage multiple priorities in an ambiguous, evolving environmentStrong analytical mindset with ability to track performance and optimize marketing impactAbility to build trusted relationships with physicians and key opinion leadersAbility to operate with high ownership, productivity, accountability, and adaptabilityAbility to execute comprehensive marketing strategies with supporting plans and tacticsAbility to measure and track performance and success of programs and initiativesExperience working in Cardiology / Structural Heart Disease / Heart FailureOnsite role; domestic and international travel up to 25%Proven expertise in Microsoft Office Suite and project management skillsAdherence to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/controlAligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.For California, the base pay range for this position is $126,000 - $178,000 (highly experienced).The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.