Strategic University PR & Communications Director

Westminster-University; Salt Lake City (UT); On-site; USD 72,000 - 75,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

Paid Time Off (PTO)

Paid Family and Medical Leave

403(b) Retirement Plan with a 5.5% to

Job summary

Westminster University in Salt Lake City, UT, seeks a Director of Public Relations to lead external communications and marketing initiatives. The role reports to the Chief Communications Officer and oversees a team focused on media, digital media, and brand expression to support student success and university visibility.

The position requires a Bachelor’s degree and 4+ years in communications or PR, with strong media relations, copywriting, and content creation skills.

Qualifications

• Four (4) years or more of work experience in communications, public relations, marketing, or other closely-related fields.
• Bachelor’s degree or higher in communications, marketing, or a related field.
• Demonstrable experience with principles and concepts in public relations and media relations, and familiarity with marketing, social media, copywriting, photography, graphic design, audio and video production.

Responsibilities

• Develop, manage, and execute a strategic communications strategy that elevates the visibility of the university and its leadership.
• Serve as the point of contact for media outlets and reporters. Field all incoming media requests and serve as the university's spokesperson.
• Develop messaging and narrative structures for media campaigns and materials such as press releases, media advisories, and pitches.
• Responsible for news coverage monitoring, analysis, and internal visibility to continuously elevate and adjust communications strategies.
• Produce internal communications that build community and credibility, keeping the campus community engaged and informed.
• Lead the strategy and production of integrated multi-media content for Westminster's website, social media channels, internal newsletters, enrollment platforms, and university publications.
• Develop and execute crisis and emergency communications plans for the university.
• Develop and plan for weekly, monthly, quarterly, and annual reporting on communications campaign performance and impact.
• Lead the strategy and production of integrated multi-media content for Westminster's website, social media channels, internal newsletters, enrollment platforms, and university publications.
• Develop and plan for weekly, monthly, quarterly, and annual reporting on marketing campaign performance and impact.
• In collaboration with the Chief Communications Officer, building relationships with elected representatives at local, state, and federal levels.
• Leading legislative communications and updates to the campus community.
• Researching and developing relationships with community organizations, nonprofits, businesses, and other community partners for the university.
• Supervise the Marketing Manager and Digital Media Manager, providing regular feedback, guidance, and coaching, along with hiring and training as needed.
• Other duties as assigned.

Skills

Public relations

Marketing

Media relations

Copywriting

Photography

Graphic design

Video production

Audio production

Education

Bachelor’s degree in communications, marketing, or related field

Job description

Westminster University in Salt Lake City, UT, seeks a Director of Public Relations to lead external communications and marketing initiatives. The role reports to the Chief Communications Officer and oversees a team focused on media, digital media, and brand expression to support student success and university visibility.

The position requires a Bachelor’s degree and 4+ years in communications or PR, with strong media relations, copywriting, and content creation skills.