Strategic Tradeshows Lead for NA Growth

Fortive; Everett (WA); On-site; USD 90,000 - 130,000; Full time

Job summary

Fortive, through its Fluke division, seeks an adaptive Tradeshow Manager to lead strategy, planning, and execution of North America tradeshows for the Commercial Americas Sales organization. You will coordinate with marketing to amplify the brand, engage customers, and drive revenue growth.

You will own the NA tradeshow portfolio, manage budgets and vendors, analyze performance, and collaborate with sales to improve lead quality and pipeline. Domestic travel up to 60% is expected.

Qualifications

• Bachelor's degree in business, marketing, communications, or related field.
• 5-7+ years in tradeshow, event marketing, field marketing, commercial marketing, or related experience (virtual and in-person).
• Demonstrated ability to influence cross-functional stakeholders and drive alignment without direct authority.
• Proven experience using data and analytics to measure program effectiveness and inform business decisions.
• Experience owning budgets, vendor negotiations, and ROI reporting.
• Ability to travel up to 60%, with evenings/weekends around show schedules.
• Excellent organizational skills with strong attention to detail.
• Strong written and verbal communication skills; able to influence and motivate partners and vendors.
• Creativ

Responsibilities

• Develop and execute the North America tradeshow strategy to support commercial growth objectives.
• Own the North America tradeshow portfolio, including event selection, budget allocation, and performance measurement.
• Partner with sales and marketing teams to improve lead quality, conversion, and pipeline from events.
• Deliver measurable business results through event planning, execution, and optimization.
• Negotiate contracts and manage vendor/agency partnerships to maximize value.
• Analyze tradeshow performance, pipeline influence, and revenue contribution to optimize investments.
• Present performance, ROI, and strategic recommendations to leadership.
• Align tradeshow investments with annual operating plans and growth objectives.
• Collaborate with cross-functional teams to create customer-centric event experiences.
• Plan calendars and budgets for tradeshows and ensure deadlines are met.
• Identify new technologies to boost attendance and engagement.
• Evaluate opportunities and build relationships with venues and partners.
• Lead cross-functional planning meetings and maintain action trackers.
• Drive data-driven improvements and customer feedback loops.

Skills

Influence cross-functional teams

Data analytics for program measurement

Budget ownership & ROI reporting

Strong written & verbal communication

Project management across stakeholders

Attention to detail

Creative

Education

Bachelor's degree in business, marketing, communications, or related field

5-7+ years in tradeshow/event marketing or related experience

Job description

Fortive, through its Fluke division, seeks an adaptive Tradeshow Manager to lead strategy, planning, and execution of North America tradeshows for the Commercial Americas Sales organization. You will coordinate with marketing to amplify the brand, engage customers, and drive revenue growth.

You will own the NA tradeshow portfolio, manage budgets and vendors, analyze performance, and collaborate with sales to improve lead quality and pipeline. Domestic travel up to 60% is expected.