Strategic Theatre Marketing & Communications Lead

Balboa Park; San Diego (CA); On-site; USD 90,000 - 108,000; Full time

Benefits offered by this job

401(k) after first year

Job summary

The Old Globe in San Diego is seeking an Associate Director of Marketing and Communications to lead strategic marketing for single-ticket revenue, audience acquisition and retention. The role oversees the Marketing team and collaborates with the Creative, Public Relations, and Partnerships functions to maximize performance.

You will develop and execute campaigns across paid digital and print media, direct mail, promotions, and partnerships, while analyzing results and guiding the team to drive

Qualifications

• 5+ years of progressively responsible marketing experience in live entertainment or performing-arts.
• Strong understanding of performing-arts marketing, ticket sales, paid advertising, audience segmentation, and direct-response campaigns.
• Demonstrated ability to interpret sales and campaign data, manage budgets, and translate findings into actions that improve revenue and cost of sale.
• Strong project management skills, with the ability to manage multiple productions, competing deadlines, and staff priorities.
• Excellent writing, presentation, vendor-management, and cross-departmental collaboration skills.
• Experience with Tessitura or a comparable ticketing/CRM system and digital advertising platforms strongly preferred.

Responsibilities

• Execute single-ticket marketing plans for each production, defining audience targets, campaign positioning, channel strategy, and timing to achieve ticket revenue goals.
• Create clear campaign briefs for the Creative Director, specifying target audiences, messages, required assets, formats, and deadlines.
• Monitor ticket sales, revenue pacing, inventory, average ticket price, and campaign performance; recommend timely adjustments and provide concise updates on results, risks, and actions.
• Manage paid advertising campaigns and agency/vendor relationships across digital, print, outdoor, and any other required channel
• Evaluate campaign results against revenue, cost of sale, conversion, and audience-acquisition goals.
• Lead audience development and partnerships that expand reach and ticket sales.
• Set priorities for Production Partners, Community Nights, business partnerships, influencer collaborations, and outreach executed by the Promotions Partners Associate.
• Partner with the Marketing Operations & CRM Manager and the database and systems specialist on audience segmentation, targeted lists, campaign tracking, attribution, and reporting.
• Develop promotional offers and advertising agreements; secure Director approval for significant discounts, cash expenditures, ticket-inventory exchanges, or comp commitments.
• Supervise the Social Media Manager, Public Relations Associate, Promotions Partners Associate, and Marketing Assistant.
• Align team priorities and deadlines with production marketing and ticket sales goals.
• Monitor competitors, market conditions, audience behavior, and production-specific opportunities to inform campaign decisions.

Job description

The Old Globe in San Diego is seeking an Associate Director of Marketing and Communications to lead strategic marketing for single-ticket revenue, audience acquisition and retention. The role oversees the Marketing team and collaborates with the Creative, Public Relations, and Partnerships functions to maximize performance.

You will develop and execute campaigns across paid digital and print media, direct mail, promotions, and partnerships, while analyzing results and guiding the team to drive